Gay media refers to

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...

that predominantly targets a

gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...

lesbian A lesbian is a Homosexuality, homosexual woman.Zimmerman, p. 453. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate n ...

LGBTQ+ ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term is ...

allied audience. The primary

target market A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total ma ...

for gay media may also more broadly be considered to include members of an LGBTQ+ community. Secondary targets are LGBTQ+ allies, and in some instances those who oppose gay rights may be targeted as a form of activism to change their minds. There are many types of gay media, and the type is determined by the purpose of the media presented. Gay or queer media can also be defined as web sites, films, magazines and other cultural products that were created by queer individuals, or groups that are typically

out Out may refer to: Arts, entertainment, and media Films * ''Out'' (1957 film), a documentary short about the Hungarian Revolution of 1956 * ''Out'' (1982 film), an American film directed by Eli Hollander * ''Out'' (2002 film), a Japanese film ba ...

, meaning that they are public or open about their identity. Gay creators do not always include gay themes or issues in their productions but there is usually at least subtle references to queerness or acceptance in these media. Representation in gay media is something that is important to consider. Again, the type or purpose of the media being produced has an impact on what challenges it faces and what should be monitored. One example is

stereotype In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...

s, popular media has used this to characterize, classify, and attack LGBTQ+ people for decades. There have been both positive and negative representations of gay people in various types of media such as film, television, literature, press, etc. Representation in the media is powerful, and particularly for youth. Therefore, invisibility in media keeps the powerless groups at the bottom of our social hierarchy. There have been studies that have shown that media can have an influence on LGBTQ+ people's

self-realization Self-realization is an expression used in Western psychology, philosophy, and spirituality; and in Indian religions. In the Western understanding, it is the "fulfillment by oneself of the possibilities of one's character or personality" (see ...

coming out Coming out of the closet, often shortened to coming out, is a metaphor used to describe LGBT people's self-disclosure of their sexual orientation, romantic orientation, or gender identity. Framed and debated as a privacy issue, coming out of ...

, and current identities.

Film

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...

has a complicated history with gay representation, evidenced by the

Motion Picture Production Code The Motion Picture Production Code was a set of industry guidelines for the self-censorship of content that was applied to most motion pictures released by major studios in the United States from 1934 to 1968. It is also popularly known as the ...

which was an industry guideline to self-censor all major motion pictures from 1934 to 1968. Gay invisibility in media was a by-product of this Production Code that was held in place for more than 30 years. However, even in the 1960s and 1970s when gay representation was becoming more visible, it was also becoming more

homophobic Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who are identified or perceived as being lesbian, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred or antipathy, m ...

. Gay characters in this time period were represented very negatively whether that meant they were dangerous and suicidal or predatory and violent in such movies as '' The Children's Hour, The Boys in the Band, Midnight Express,'' and ''

Vanishing Point A vanishing point is a point on the image plane of a perspective drawing where the two-dimensional perspective projections of mutually parallel lines in three-dimensional space appear to converge. When the set of parallel lines is perpendicul ...

'' ''.'' In the 1990s, films such as ''

The Birdcage ''The Birdcage'' is a 1996 American comedy film directed by Mike Nichols, adapted by Elaine May, and starring Robin Williams, Gene Hackman, Nathan Lane, and Dianne Wiest. Dan Futterman, Calista Flockhart, Hank Azaria, and Christine Baranski app ...

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

, To Wong Foo Thanks for Everything, Flawless'' and '' In & Out'' were quite popular and proved that audiences were eager for gay representation. In 2005, ''

Brokeback Mountain ''Brokeback Mountain'' is a 2005 American neo-Western romantic drama film directed by Ang Lee and produced by Diana Ossana and James Schamus. Adapted from the 1997 short story of the same name by Annie Proulx, the screenplay was written by O ...

'' grossed over $178 million and in 2017, ''

Moonlight Moonlight consists of mostly sunlight (with little earthlight) reflected from the parts of the Moon's surface where the Sun's light strikes. Illumination The intensity of moonlight varies greatly depending on the lunar phase, but even the ful ...

'' won the Academy Award for Best Picture along with Actor in a Supporting Role and Adapted Screenplay. Gay representation is now quite commonplace in film so it is now more important to analyze how accurate and beneficial these representations actually are. The gay man and heterosexual woman couple has become a genre itself in popular culture which does bring more mainstream visibility for gay men. This coupling exists in popular films such as ''

My Best Friend's Wedding ''My Best Friend's Wedding'' is a 1997 American romantic comedy film directed by P.J. Hogan from a screenplay by Ronald Bass. The film stars Julia Roberts, Dermot Mulroney, Cameron Diaz, and Rupert Everett. The film received generally positive ...

The Object of my Affection ''The Object of My Affection'' is a 1998 American romantic comedy-drama film directed by Nicholas Hytner and starring Jennifer Aniston and Paul Rudd. The film was adapted from the novel of the same name by Stephen McCauley and the screenplay wa ...

,'' and ''

The Next Best Thing ''The Next Best Thing'' is a 2000 American comedy-drama film directed by John Schlesinger (his final feature film before his death in 2003) about two best friends who have a child together and a custody battle years after. Starring Madonna, Ruper ...

.'' Some scholars argue that homosexuality is recoded and modified in these films to approve

sexism Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but it primarily affects women and girls.There is a clear and broad consensus among academic scholars in multiple fields that sexism refers primari ...

as well as

heteronormativity Heteronormativity is the concept that heterosexuality is the preferred or normal mode of sexual orientation. It assumes the gender binary (i.e., that there are only two distinct, opposite genders) and that sexual and marital relations are most ...

Television

According to ''The Los Angeles Times'', gays are so present on television because they are so present in television, meaning that gay people have always been somewhat integrated into the hierarchal structure of

However, this does not mean that all gay people in Hollywood were out, as the

Code of Practices for Television Broadcasters The Code of Practices for Television Broadcasters, also known as the Television Code, was a set of ethical standards adopted by the National Association of Broadcasters (NAB) of the United States for television programming from 1952 to 1983. Th ...

indirectly prohibited positive homosexual representation from 1952 to 1983. In 1997, ''

Ellen Ellen is a female given name, a diminutive of Elizabeth, Eleanor, Elena and Helen. Ellen was the 609th most popular name in the U.S. and the 17th in Sweden in 2004. People named Ellen include: * Ellen Adarna (born 1988), Filipino actress * Elle ...

'' became the first show to have a gay main character. After this, there was an increase in shows that included recurring gay characters such as ''

Will & Grace ''Will & Grace'' is an American television sitcom created by Max Mutchnick and David Kohan. Set in New York City, the show focuses on the friendship between best friends Will Truman (Eric McCormack), a gay lawyer, and Grace Adler (Debra Messing), ...

Dawson's Creek ''Dawson's Creek'' is an American teen drama television series about the lives of a close-knit group of friends in the fictional town of Capeside, Massachusetts, beginning in high school and continuing into college that ran from 1998 to 2003. T ...

Spin City ''Spin City'' is an American sitcom television series that aired from September 17, 1996 to April 30, 2002, on ABC. Created by Gary David Goldberg and Bill Lawrence, the show is set in a semi-fictionalized version of the New York City mayor's ...

, ER,

Buffy the Vampire Slayer ''Buffy the Vampire Slayer'' is an American supernatural fiction, supernatural drama television series created by writer and director Joss Whedon. It is based on the Buffy the Vampire Slayer (film), 1992 film of the same name, also written by W ...

Nightline ''Nightline'' (or ''ABC News Nightline'') is ABC News' late-night television news program broadcast on ABC in the United States with a franchised formula to other networks and stations elsewhere in the world. Created by Roone Arledge, the progra ...

Queer Eye for the Straight Guy ''Queer Eye'' is an American reality television series that premiered on the cable television network Bravo in July 2003. Originally ''Queer Eye for the Straight Guy'', the title was later shortened to broaden the overall scope. The series was cre ...

, Queer as Folk, The Young and Restless,

Ugly Betty ''Ugly Betty'' is an American comedy-drama television series developed by Silvio Horta, which was originally broadcast on ABC. It premiered on September 28, 2006, and ended on April 14, 2010. The series is based on Fernando Gaitán's Colombian t ...

'' and ''

Glee Glee means delight, a form of happiness. Glee may also refer to: * Glee (music), a type of English choral music * ''Glee'' (TV series), an American musical comedy-drama TV series, and related media created by Ryan Murphy * ''Glee'' (Bran Van 30 ...

.'' Reality TV shows have also frequently represented openly gay people, such as MTV's ''The Real World'', CBS's '' Survivor'' and '' The Amazing Race. In recent years, there has been a notable increase in the portrayal of LGBTQ+ characters and storylines across a wide range of television genres, reflecting a growing recognition of the importance of diverse representation in mainstream media.''

References

{{Citizendium *

Film

Television

See also

References