L2 Inc is a subscription research and business intelligence firm that benchmarks the digital competence of consumer brands. The company evaluates more than 2,200 brands annually, analyzing their website, e-commerce,

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development d ...

, social media, and mobile executions, and then ranks within each industry. The research L2 publishes is aimed at CMOs and senior-level digital marketing leaders to provide marketing strategy guidance.

History

L2 was founded in New York City in 2010 by

Scott Galloway Scott Robert Galloway (born 25 April 1995) is an Australian professional football (soccer) player who plays as a fullback for Melbourne City in the A-League. Born in Perth, Galloway played youth football for the Australian Institute of Spor ...

, Clinical Professor of Marketing at NYU Stern School of Business. Ken Allard joined the firm as CEO in May 2015. In 2010, the company rebranded as L2, and it has since expanded its research reach to cover Auto, Activewear, Beauty, Consumer Electronics,

Consumer Packaged Goods Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...

, Fashion, Financial Services, Food & Drink, Hotels, Luxury, Retail and Watches & Jewelry across all access levels. In March 2017, L2 entered into an agreement to be acquired by

Gartner Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its client ...

Products and Membership

L2's chief products are their Digital IQ Index benchmarks, of which they publish 25+ per year, along with in-depth, trend-specific reports. The benchmarks analyze, index, and rank the digital competence of brands within their specific industries The company has a membership-based business model, wherein only active members can access the reports.

References

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External links

L2 Inc Website
Research and analysis firms Market research companies of the United States 2017 mergers and acquisitions