"Krafty" is a song by English music group New Order, released as the first

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

from their eighth studio album, ''

Waiting for the Sirens' Call ''Waiting for the Sirens' Call'' is the eighth studio album by English Rock music, rock band New Order (band), New Order. The album was released on 28 March 2005 in the United Kingdom and 26 April 2005 in the United States, and was preceded by th ...

'' (2005). It marked the first new release by New Order for

Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...

without

London Records London Recordings (or London Records and London Music Stream) is a British record label that marketed records in the United States, Canada, and Latin America for Decca Records from 1947 to 1980 before becoming semi-independent. The London nam ...

and was produced by

John Leckie John William Leckie (born 23 October 1949) is an English record producer and recording engineer. His production credits include Magazine's ''Real Life'' (1978), XTC's ''White Music'' (1978) and Dukes of Stratosphear's '' 25 O'Clock'' (1985), t ...

, who is notable for his involvement in records such as

Pink Floyd Pink Floyd are an English rock band formed in London in 1965. Gaining an early following as one of the first British psychedelic music, psychedelic groups, they were distinguished by their extended compositions, sonic experimentation, philo ...

's ''

The Dark Side of the Moon ''The Dark Side of the Moon'' is the eighth studio album by the English rock band Pink Floyd, released on 1 March 1973 by Harvest Records. The album was primarily developed during live performances, and the band premiered an early version of ...

'',

Simple Minds Simple Minds are a Scottish rock band formed in Glasgow in 1977. They have released a string of hit singles, becoming best known internationally for "Don't You (Forget About Me)" (1985), which topped the '' Billboard'' Hot 100 in the United St ...

' ''

Real to Real Cacophony ''Real to Real Cacophony'' (sometimes incorrectly referred as ''Reel to Real Cacophony'') is the second studio album by Scottish rock band Simple Minds. It was released on 23 November 1979 through record labels Zoom and Arista. Recording ''R ...

'',

Radiohead Radiohead are an English rock band formed in Abingdon, Oxfordshire, in 1985. The band consists of Thom Yorke (vocals, guitar, piano, keyboards); brothers Jonny Greenwood (lead guitar, keyboards, other instruments) and Colin Greenwood (bass) ...

's '' The Bends'' and

The Stone Roses The Stone Roses were an English Rock music, rock band formed in Manchester in 1983. One of the pioneering groups of the Madchester movement in the late 1980s and early 1990s, the band's classic and most prominent lineup consisted of vocalist I ...

' debut album. As with most New Order releases, the artwork is provided by Peter Saville. "Krafty" was released on 7 March 2005 in Australia and the United Kingdom with several remixes of the song on the

B-side The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...

, and the song was released to US radio on 14 March 2005. The track reached number 26 in Ireland, number eight in the UK, and number four in Spain. In July 2005, it reached number two on the US ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

Hot Dance Music/Club Play Dance Club Songs is a chart published weekly by ''Billboard'' magazine in the United States. It is a national look over of club disc jockeys to determine the most popular songs being played in nightclubs across the country. It was launched as th ...

chart.

Critical reception

Reviews for the song were mixed;

Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...

rated it 3/5, stating "This is a tough call to make, because New Order are often at their best when they're impossibly aloof, but there's a fine line between effortless and tuneless, and "Krafty" isn't the former." When reviewed on the

BBC Radio BBC Radio is an operational business division and service of the British Broadcasting Corporation (which has operated in the United Kingdom under the terms of a royal charter since 1927). The service provides national radio stations covering th ...

show "Roundtable", one reviewer rated it 5/10, another 6/10 and yet another 7/10.

Music video

The music video, directed by

Johan Renck Bo Johan Renck (born 5 December 1966) is a Swedish director of music videos, TV and film. He was originally a singer-songwriter from 1991 to 2001, using the moniker Stakka Bo, and had an international hit with his single " Here We Go" in 1993. Ren ...

, who also directed the video for "

Crystal A crystal or crystalline solid is a solid material whose constituents (such as atoms, molecules, or ions) are arranged in a highly ordered microscopic structure, forming a crystal lattice that extends in all directions. In addition, macros ...

", appears to be set in Sweden and depicts two teenage lovers. The video has been noted for its close resemblance to the video Renck made for

Kent Kent is a county in South East England and one of the home counties. It borders Greater London to the north-west, Surrey to the west and East Sussex to the south-west, and Essex to the north across the estuary of the River Thames; it faces ...

's song "Kärleken Väntar".

Track listings

Charts

Release history

In popular culture

Upon the release of the

Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...

, this song, along with a few other samples, were written on the hard drives of premium package 360s for use with the integrated music player. It was also included as part of the soundtrack of the game ''

Project Gotham Racing 3 ''Project Gotham Racing 3'' is a racing video game developed by Bizarre Creations and published by Microsoft Game Studios. It was released exclusively for the Xbox 360 as a launch title in November 2005. The game was rated by ''Official Xbox Mag ...

''.

References

{{Authority control 2005 singles 2004 songs London Records singles Music videos directed by Johan Renck New Order (band) songs Song recordings produced by John Leckie Songs written by Bernard Sumner Songs written by Peter Hook Songs written by Phil Cunningham (rock musician) Songs written by Stephen Morris (musician) Warner Records singles