Kitbag Ltd. is a

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

retailer Retail is the sale of goods and Service (economics), services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturing, manufacturers, dire ...

. The company was purchased by

Fanatics, Inc. Fanatics, Inc. is an American online manufacturer and retailer of licensed sportswear, sports collectibles, NFTs, trading cards, and sports merchandise, as well as sports betting and iGaming. The company began as an American online retailer of ...

from Findel PLC in February 2016 for £11.5M, previously the company was purchased by Findel PLC in October 2006 from European Home Retail plc.

Stores

Kitbag Limited (Now Fanatics International) has the rights to operate the official online stores of Manchester United, Real Madrid, Paris Saint-Germain, Atletico de Madrid, Everton, Celtic, Aston Villa, Manchester City, Borussia Dortmund, England Rugby, Valencia, Le Tour, Wimbledon, NBA, NFL, NHL, MLB, McLaren Motorsports, Formula 1, Leicester Tigers, Team GB, The Open Golf and European Tour. In addition to these online and retail stores, Fanatics International also provides online and offline direct mailings/catalogues, call centre operations, and pick pack and dispatch parcel distribution and warehousing for their partners. It has also had experience in running the official internet retail sites for other partners, such as

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

Reebok Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...

Umbro Umbro is an English sports equipment manufacturer founded in 1924 in Wilmslow, Cheshire and based in Manchester. They specialise in football and rugby sportswear featuring their ''Double Diamond'' logo. Umbro products are marketed in over 10 ...

, FIFA and

UEFA Union of European Football Associations (UEFA ; french: Union des associations européennes de football; german: Union der europäischen Fußballverbände) is one of six continental bodies of governance in association football. It governs f ...

through merchandise agreements. Fanatics International runs its own online sports store with over 50,000 sports products. The site is a licensed reseller of football shirts,

football boot Football boots, called cleats or soccer shoes in North America, are an item of footwear worn when playing association football. Those designed for grass pitches have studs on the outsole to aid grip. From simple and humble beginnings football ...

s and other sports apparel and equipment.

References

{{reflist Online clothing retailers of the United Kingdom Companies based in the Metropolitan Borough of Oldham Retail companies established in 1998 Sporting goods retailers