Kieran Maguire is a British academic, author, and broadcaster. He specialises in the accountancy of

association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

and authored the book ''The Price of Football''. His expertise is frequently sought within English football media. Alongside comedian

Kevin Day Kevin Day (born 3 May 1961 in London) is a British stand up comedian, comedy writer and sports presenter. He came to prominence in the British alternative comedy stand up scene of the late eighties and early nineties, playing clubs like The Comed ...

, Maguire presents a twice-weekly podcast entitled ''The Price of Football'' in which football finances are discussed.

''The Price of Football''

Maguire is the author of the book ''The Price of Football'', and presents a twice-weekly podcast alongside the comedian

in which they discuss contemporary issues regarding, and listener questions concerning, the finances of modern day men and women’s football clubs. The podcast had a quarter of a million downloads within its first five months. This figure had doubled to 500,000 listens by May 2020.

Critical reactions

The reviewer for the Columbia University Press wrote: "At a time when many commentators are bemoaning the effects of “too much money” in the game, this clear-headed and rigorous analysis and presentation of the financial imperatives and challenges facing football will be welcomed not only by students of the industry, but by the wider constituency of fans and supporters." Margaret Decker, writing in ''Blues Trust'' said "''The Price of Football'' by Kieran Maguire is an excellent book for anyone who wants to understand how money impacts the game of football. You don't have to be an accountant to understand it." Stephen Mumford writing in ''

Times Higher Education ''Times Higher Education'' (''THE''), formerly ''The Times Higher Education Supplement'' (''The Thes''), is a British magazine reporting specifically on news and issues related to higher education. Ownership TPG Capital acquired TSL Education ...

'' said "This book should be essential reading for anyone even remotely considering investing in football (and, unless they are super-rich, they should probably stay away). For general readers, it won’t exactly enhance your enjoyment of football, but it should at least increase your understanding of what goes on and why." Writing in ''Soccer & Society'', Steve Menary says of the book: "In chapters 1-6, Maguire offers a simple but cogent explanation of a set of club accounts, then in the second half of the book looks to place annual accounts within the context of real financial issues ..." and "Manchester United' supporters will be better equipped to make a more informed decision ... after reading ''The Price of Football." Writing in ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...

'' about the podcast,

Miranda Sawyer Miranda Caroline Sawyer (born January 1967) is an English author, journalist and broadcaster. Education and early life Sawyer was born in Bristol and grew up in Wilmslow, Cheshire with her brother Toby, who is an actor. Sawyer was educated at ...

says: "Obviously, this one isn’t for anyone who actively dislikes football, but for even a casual fan (me), it’s a very interesting listen. Kevin Day .., teams up with financial expert Kieran Maguire ..." and "Day asks the right questions and Maguire is impressive with his research: in last week’s show he pointed out that a newspaper financial football story was completely wrong, without being rude about it. The machinations of sponsorship, TV rights, stand maintenance, even crowdfunding, are laid bare, and somehow this sheds light on to the actual games themselves." In November 2019, the podcast was nominated for the 2019

Football Supporters' Federation The Football Supporters' Federation (FSF) is an organisation representing football fans in England and Wales. It campaigns across a range of issues and supports fan representation on clubs' boards, lower ticket prices, and the introduction of saf ...

Online Media of the Year Award alongside

FourFourTwo ''FourFourTwo'' is a football magazine published by Future. Issued monthly, it published its 300th edition in May 2019. It takes its name from the football formation of the same name, 4-4-2. In 2008, it was announced that ''FourFourTwo'' had e ...

, David Squires, and eventual winners

The Athletic ''The Athletic'' is a subscription-based sports website that provides national and local coverage in 47 North American cities as well as the United Kingdom. ''The Athletic'' also covers national stories from top professional and college sports ...

. ''The Price of Football'' was shortlisted for the Fan Media of the Year at the 2020

Football Supporters' Association The Football Supporters' Association (The FSA) is the national, democratic, representative body for football supporters in England and Wales. They are the leading advocates for supporter ownership, better fan engagement, cheaper ticket prices, t ...

awards, and for their Online Media Award in 2021.

Academic career

A chartered accountant who has been involved in financial education since 1989, Maguire is Senior Teacher in Accounting and Finance at the

University of Liverpool , mottoeng = These days of peace foster learning , established = 1881 – University College Liverpool1884 – affiliated to the federal Victoria Universityhttp://www.legislation.gov.uk/ukla/2004/4 University of Manchester Act 200 ...

Management School, where he teaches the Football Industries MBA. He specialises in financial reporting, financial modelling and football finance. Whilst at

Manchester Metropolitan University Manchester Metropolitan University is located in the centre of Manchester, England. The university has over 40,000 students and over 4,000 members of staff. It is home to four faculties (Arts and Humanities, Business and Law, Health and Educat ...

in 2011, Maguire was awarded Best UK Accountancy Lecturer. He had also been named the 2010 Lecturer of the Year by students at the University. In addition, Maguire won the Innovation in Teaching and Learning Prize 2010 for his developments in student learning.

Studies and other media appearances

Other media appearances by Maguire as a financial football expert include audio platforms such as

The Anfield Wrap ''The Anfield Wrap'' (TAW Player) is a collective of podcasts, radio shows, videocasts, live shows, magazine and website articles predominantly about Liverpool F.C. as well as the culture and music in the city of Liverpool. Content Described b ...

BBC Radio 5 Live BBC Radio 5 Live is a British national radio station owned and operated by the BBC that broadcasts mainly news, sport, discussion, interviews and phone-ins. It is the principal BBC radio station covering sport in the United Kingdom, broadcast ...

BBC Radio Sussex BBC Radio Sussex is the BBC's local radio station serving the counties of East and West Sussex. It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios on Queens Road in Brighton. Programming Local programming airs from the BB ...

, TalkSport and the

BBC World Service The BBC World Service is an international broadcasting, international broadcaster owned and operated by the BBC, with funding from the Government of the United Kingdom, British Government through the Foreign Secretary, Foreign Secretary's o ...

. Print media includes national publications such as

The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...

The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was fo ...

'',

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...

, and specialist media such as the

BBC Sport BBC Sport is the sports division of the BBC, providing national sports coverage for BBC television, radio and online. The BBC holds the television and radio UK broadcasting rights to several sports, broadcasting the sport live or alongside flag ...

website,

, ''

'', and

Goal A goal is an idea of the future or desired result that a person or a group of people envision, plan and commit to achieve. People endeavour to reach goals within a finite time by setting deadlines. A goal is roughly similar to a purpose or ai ...

, as well as local newspapers such as ''

The Liverpool Echo The ''Liverpool Echo'' is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in St Paul's Square, Liverpool, Merseyside, England. It is published Monday to Sunday, and is Liverp ...

'',

Stoke Stoke is a common place name in the United Kingdom. Stoke may refer to: Places United Kingdom The largest city called Stoke is Stoke-on-Trent in Staffordshire. See below. Berkshire * Stoke Row, Berkshire Bristol * Stoke Bishop * Stok ...

based '' The Sentinel'', Newcastle's ''

Evening Chronicle The ''Evening Chronicle'', now referred to as ''The Comical'', is a daily newspaper produced in Newcastle upon Tyne covering North regional news, but primarily focused on Newcastle upon Tyne and surrounding area. The ''Comical'' is published by ...

'', and the ''

Hull Daily Mail The ''Hull Daily Mail'' is an English regional daily newspaper for Kingston upon Hull, in the East Riding of Yorkshire. The ''Hull Daily Mail'' has been circulated in various guises since 1885. A second edition, the ''East Riding Mail'', covers ...

''. A ''Forbes'' article by Joshua Law cites a study by Maguire of

Tottenham Hotspur F.C. Tottenham Hotspur Football Club, commonly referred to as Tottenham () or Spurs, is a professional football club based in Tottenham, London, England. It competes in the Premier League, the top flight of English football. The team has playe ...

calling Maguire a "soccer finance expert". The ''Express and Star'' described Maguire as a "Football finance expert " and quoted him extensively on the effect of the coronavirus pandemic on the finances of football clubs. Maguire's expertise within football finance has led to him earning nicknames such as "

Columbo ''Columbo'' () is an American crime drama television series starring Peter Falk as Lieutenant Columbo, a homicide detective with the Los Angeles Police Department. After two pilot episodes in 1968 and 1971, the show originally aired on NBC f ...

of football finance", and the "

rain man ''Rain Man'' is a 1988 American road movie, road Drama (film and television), drama film directed by Barry Levinson and written by Barry Morrow and Ronald Bass. It tells the story of abrasive, selfish young wikt:wheeler-dealer, wheeler-dealer C ...

of football finance". Kieran also contributes to football website Football CFB.

Personal life

Maguire was born in the

Elephant and Castle The Elephant and Castle is an area around a major road junction in London, England, in the London Borough of Southwark. The name also informally refers to much of Walworth and Newington, due to the proximity of the London Underground station ...

in London on 1st March 1962 to Irish parents. He attended

Brighton Hove & Sussex Sixth Form College Brighton, Hove & Sussex Sixth Form College, usually abbreviated to BHASVIC (pronounced "Baz-vic"), is a sixth form college in Brighton and Hove, England for 16- to 19-year-old students. The college is in the Prestonville area of the city. It is ...

before graduating in economics at the

University of Manchester , mottoeng = Knowledge, Wisdom, Humanity , established = 2004 – University of Manchester Predecessor institutions: 1956 – UMIST (as university college; university 1994) 1904 – Victoria University of Manchester 1880 – Victoria Univer ...

. As well as his wife, commonly referred to as ''The Baroness'' on his podcast, Maguire is a fan of the bands

The Chameleons The Chameleons are an English rock band, formed in Middleton, Greater Manchester in 1981. The band's classic line-up consisted of lead vocalist and bassist Mark Burgess, guitarists Reg Smithies and Dave Fielding, and drummer John Lever. The ...

The Jam The Jam were an English mod revival/ punk rock band formed in 1972 at Sheerwater Secondary School in Woking, Surrey. They released 18 consecutive Top 40 singles in the United Kingdom, from their debut in 1977 to their break-up in December 198 ...

, and

Joy Division Joy Division were an English rock band formed in Salford in 1976. The group consisted of vocalist Ian Curtis, guitarist/keyboardist Bernard Sumner, bassist Peter Hook and drummer Stephen Morris. Sumner and Hook formed the band after attend ...

and football club

Brighton & Hove Albion Brighton & Hove Albion Football Club (), commonly referred to simply as Brighton, is an English professional football club based in the city of Brighton and Hove. They compete in the Premier League, the top tier of the English football league ...

, where he holds a season ticket.

Bibliography

*''The Price of Football'' ()

References

{{DEFAULTSORT:Maguire, Kieran Year of birth missing (living people) Living people Academics of the University of Liverpool