Kevin Lyman is the founder and operator of th
Kevin Lyman Group
formerly known as 4Fini, Inc., a live event production company and brand strategy firm. His most notable live production is the live music festival series

Vans Warped Tour The Warped Tour was a traveling rock tour that toured the United States plus three or four stops in Canada annually each summer from 1995 until 2019. It was the largest traveling music festival in the United States and the longest-running touring ...

, which attracted about 750,000 people annually and was the longest-running North American festival concert tour. In the Fall Semester of 2018, Lyman started teaching at USC's Thornton School of Music as an Associate Professor.

Education

Kevin Lyman is a graduate of

California State Polytechnic University, Pomona California State Polytechnic University, Pomona (Cal Poly Pomona, CPP, or Cal Poly"Cal Poly" may also refer to California Polytechnic State University, San Luis Obispo in San Luis Obispo. See the '' name'' section of this article for more info ...

, with a degree in Recreation Administration.

Career tours and festivals

Active tours/festivals

Previous tours and productions

*Vans Warped Tour 1995-2019 *Watcha! Tour *Taste Of Chaos Festival *INTOUR *It’s Not Dead Festival *Vans European Warped Tour *The Rockstar Energy Mayhem Festival *Australian Warped Tour *Vans Warped Tour Japan *Country Throwdown Tour *Down From The Mountain Tour *Taste Of Chaos *Lolapallooza (’91-’94) *J-Rock Revolution *NIN (Downward Spiral Tour) *Delta Heavy Tour *Sprite Liquid Mix Tour *This is Why Wurr Hot Tour *Great High Mountain Tour *Crusty Demons Global Assault Tour *X-Files EXP Tour *Vans Triple Crown *Duffing for Dollars Charity Golf Tournament *Eat’M Conference (Las Vegas) *Christopher Street West Gay & Lesbian Pride Festival *Boarding for Breast Cancer Foundation Snowboard and Music Festival *Girlz Garage *Neil Bogart Foundation Gala *Z-100 "Z Zoo Plane to Puerto Rico" Event *"320 Festival" for Mental Health a partnership with Talinda Bennington *Recover Outloud Broadcast Las Vegas Fall 2020

Other productions

*In 2014, 4Fini produced the first ''Alternative Press'' (AP) Music Awards show.Nixon, Chri
"Power to (all) the people"
U-T San Diego. June 30, 2005 *Revolver Golden God Awards

Filmography

Lyman has appeared in and produced multiple TV series, movies, and documentaries including

FUSE TV Fuse is an American pay television channel launched in 1994 which was originally dedicated to music. After merging with the Hispanic and Latino Americans, Latino-oriented NuvoTV in 2015, Fuse shifted its focus to general entertainment and lifestyl ...

’s series Warped Roadies (from 2012-2014), No Room For Rockstars (documentary),

The Other F Word ''The Other F Word'' is a 2011 American documentary film directed by independent filmmaker Andrea Blaugrund Nevins. The film explores the world of aging punk rock musicians, as they transition into parents and try to maintain the contrast between ...

(documentary), and Alternative Press’s annual AP Music Award Show (2014)."Vans Warped Tour® Brings along Another Robust Line of Brand and Non-Profit Partners for 20th Anniversary Tour"
Yahoo! Finance. June 9, 2014. He is also producing the upcoming animated musical comedy Under The Boardwalk, from

Paramount Animation Paramount Animation is an American animation studio, serving as the animation division and label of Paramount Pictures, a subsidiary of Paramount Global. The division was founded on July 6, 2011, following the box office success of Paramount's own ...

Kevin Lyman Group Agency

In 2018 after the final cross country run of the Vans Warped Tour, Lyman rebranded and started th
Kevin Lyman Group Agency
a talent and brand strategy agency focused on the festival landscape. Th
KLG team
is composed of Lyman - CEO and founder, Kate Truscott - General Manager, Steph Mirsky - Marketing and Creative Director, Mel Pierce - Operations Manager, and Kat Cody - Project Coordinator.

4Fini Incorporated

Founded by Lyman, 4Fini is a talent and brand strategy agency (4Fini Agency) and event production company (4Fini Productions) based in South Pasadena, California."4Fini"
Retrieved Oct. 9, 2014Cohen, Jane and Grossweiner, Bo

Celebrity Access. Retrieved Oct. 11, 2014"4Fini Inc."
Manta. Retrieved Oct. 9, 2014"4 Fini Inc."
Manta. Retrieved Oct. 9, 2014 In addition, the company has an office in

Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the county seat, seat of Davidson County, Tennessee, Davidson County. With a population of 689,447 at the 2020 United States census, 2020 U.S. census, Nashville is the List of muni ...

, which handles sponsorship, marketing, and operations for events. 4Fini produces events in North American and globally, and its Warped Tour has helped launch the careers of artists such as

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...

Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her Camp (style), campy style, she has been ...

No Doubt No Doubt is an American rock band from Anaheim, California, formed in 1986. For most of their career, the band has consisted of vocalist Gwen Stefani, guitarist Tom Dumont, bassist Tony Kanal, and drummer Adrian Young. Since the mid-1990s, they ...

Echosmith Echosmith is an American indie pop band formed in February 2009 in Chino, California. Originally formed as a quartet of siblings, the band currently consists of Sydney, Noah and Graham Sierota, following the departure of eldest sibling Jamie in ...

, and

Paramore Paramore is an American rock band from Franklin, Tennessee, formed in 2004. The band currently consists of lead vocalist Hayley Williams, guitarist Taylor York and drummer Zac Farro. Williams and Farro are founding members of the group, whil ...

."It Takes a Village to Break an Artist"
SXSW. Retrieved Oct. 11, 2014Baltin, Stev
"Warped Tour Returns to Its Roots"
Rolling Stone. Mar. 31, 2012Sylvain, Vincen
"Cutting Edge Announces Kevin Lyman and Michael Kock as Keynote Speakers for New Orleans Music Business Conference"
Nola Beez. June 21, 2012

4Fini Agency

In 2014, Kevin Lyman and business partner Jerra Spence created 4Fini Agency, a full service consulting firm connecting brands with the youth market.Holloway, Lindsa
"Webcams Gone Creative"
From Entrepreneur, April 2009. March 12, 2009"Jerra Spence Encouraging Empowerment"
CBSN, BNET. Dogandpony.com. April 7, 2008"The Warrior of Warped: Kevin Lyman"
Fly Magazine. July 1, 2014 Over the past 20 years, 4Fini has worked with youth-targeted brands including

Monster Energy Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. As of March 2019, Monster Energy had a 35% share of the energy drink market, the second highest share after Red Bull ...

Rockstar Energy Rockstar (stylized as ROCKST★R or ЯR) is an energy drink created in 2001, which, , has a 0.3% market share of the US non-alcoholic beverage market. Rockstar is based in Purchase, New York. , Rockstar Energy Drink was available in more than 2 ...

Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...

, Hurley,

Volcom Volcom is a lifestyle brand that designs, markets, and distributes boardsports-oriented products. Volcom is headquartered in Costa Mesa, California, U.S. The brand is known for its trademark ''stone'' logo, its slogan ''True to This'', and the '' ...

, and retailers like

Hot Topic Hot Topic, Inc. (stylized as HOT TOPIC) is an American retail chain specializing in counterculture-related clothing and accessories, as well as licensed music. The stores are aimed towards an audience interested in rock music and video gaming, ...

, Journeys, and Tilly’s.Gasperini, Kathlee
"Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America's Largest Running Tour"
Music. Accessed Nov. 7, 2014"Kevin Lyman"
Billboard. Accessed Nov. 7, 2014"Vans Warped Tour Announces Attractions and Activities"
New Noise Magazine. May 31, 2013 Long-term partners and sponsors include Ernie Ball (since 1996), Alternative Press (since 1999), Truth (since 2000),

Trojan Trojan or Trojans may refer to: * Of or from the ancient city of Troy * Trojan language, the language of the historical Trojans Arts and entertainment Music * ''Les Troyens'' ('The Trojans'), an opera by Berlioz, premiered part 1863, part 1890 ...

(partnership starting in 2000), Fuse (since 2004), and

Kia Kia Corporation, commonly known as Kia (, ; formerly known as Kyungsung Precision Industry and Kia Motors Corporation), is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second lar ...

(since 2008).Blaskovich, Sara
"Teens rock into national tour"
Star Local Media. July 17, 2007"The first #altpress booth at #warpedtour in 1999! #tbt #throwbackthursday"
Alternative Press. Oct. 2, 2014"Trojan Condoms sponsors Vans Warped Tour"
SponsorPitch. Accessed Nov. 7, 2014"Vans Warped Tour 2004"
Mitch Schneider Organization. Feb. 9, 2004
Yahoo! Finance. June 9, 2014

4Fini Productions

4Fini Productions is a live production house known for producing festivals, events, award shows, and concert tours worldwide. In 2007, Kevin Lyman’s The Vans Warped Tour and its significance to the punk-rock/skate community was commemorated with a time capsule and exhibit at the

Rock and Roll Hall of Fame and Museum The Rock and Roll Hall of Fame (RRHOF), sometimes simply referred to as the Rock Hall, is a museum and hall of fame located in downtown Cleveland, Ohio, United States, on the shore of Lake Erie. The museum documents the history of rock music and ...

.“Warped: 12 Years of Music, Mayhem and More”
Rock and Roll Hall of Fame. Sept. 3, 2007 In 2019 the exhibit reopened which ran through March 2021. In July 2014, 4Fini produced the annual AP Music Awards at The Rock and Roll Hall Of Fame Museum. "APMAs offer more general admission tickets, expand venue, reveal more details”
Alternative Press. May 19, 2014

Awards

For his philanthropic efforts, Lyman was recognized as the Billboard Touring Awards Humanitarian of the Year (2009), an honoree at the Grammy/MusiCares MAP Fund gala (2011), and was inducted into the Top Dog Touring Hall of Fame at the Tour Link Conference (2012)."Warped Tour's Lyman To Receive Billboard Humanitarian Honor"
/ref> In 2009, Billboard awarded Lyman the Humanitarian Award for his philanthropic work, which has included founding the Unite the United Foundation, a charitable organization that has raised over $1 million for various non-profits. In 2014, Lyman’s Vans Warped Tour attempted to set a Guinness World Record title for Largest Food Drive in 24-Hour period at a single location."Feed Our Children Atlanta and Warped Tour Attempts to Set a Guinness World Record"
In 2013, the tour collected 33,000 pounds of food. In 2016 Lyman was given the Humanitarian of the year award, by the Tj Martell foundation at their annual Family Day. In 2018 Lyman was award Billboard's Humanitarian of the Year award for his work done with FEND and the national opioid crisis. In 2018 Lyman was inducted into the IEBA Hall of Fame with Joan Jett and Rod Essig of CAA.

Speaking engagements

Lyman has been a speaker at SXSW 2014, Vegas Music Summit 2014, Launch Music Conference 2014, ASCAP Expo 2014, Cutting Edge Music Business Conference, Billboard’s Mobile Entertainment Live!, and Digital Media Summit."Vegas Music Summit 2014 Announces Kevin Lyman, Hot Water Music, The Flatliners and More"

References

{{DEFAULTSORT:Lyman, Kevin Living people Year of birth missing (living people) American music people