Kana TV
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Kana TV () is an Ethiopian
satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioi ...
television channel owned by Dubai-based
Moby Group Moby Media Group is the largest media company in Afghanistan. Moby Group is privately owned, with headquarters in Kabul and 15 bureaus throughout Afghanistan. The company also has an office in Dubai, where regional business is conducted. History ...
. It was co-founded by three Ethiopian entrepreneurs in combination with Moby Media Group and was officially launched on April 4, 2016. Kana TV produces
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by
dubbing Dubbing (re-recording and mixing) is a post-production process used in filmmaking and video production, often in concert with sound design, in which additional or supplementary recordings are lip-synced and "mixed" with original production sou ...
foreign content to Amharic. The channel has specialized at serial dramas especially
Turkish television drama Turkish television series ( tr, Türk dizileri) has grown radically since the 2000s. Most dramas reflect Turkish culture and are the country's most well known economic and cultural exports. Turkey is the world's fastest growing television series ...
s, which gain overall exceeding rate in its market share, becoming the most popular television channel in Ethiopia. Kana TV broadcast throughout the region by
Nilesat Nilesat (; , ''or'' ) is an Egyptian company and the name of a series of Egyptian communications satellites. It was established in 1996 with the purpose of operating Egyptian satellites and their associated mission control center and ground st ...
and recently began its transmission on Ethiosat. The channel operates solely in the Amharic language with part of the content being locally produced and the other half being dubbed content. The source of its popularity is the multitude dubbed foreign TV dramas it broadcasts. Among the most famous are Turkish dramas such as '' Kuzey Güney'' (Kuzi Guni), ''
O Hayat Benim ''O Hayat Benim'' (English title: ''That is my life'') is a Turkish television drama series, originally broadcast on FOX from 2014 to 2017. The series follows Bahar who was snatched from her mother's arms (Hasret) at birth by her grandfather an ...
'' (Yetkema Hiwot), ''
Kara Para Aşk ''Kara Para Aşk'' (English: ''Black Money Love'') is a Turkish television series broadcast on ATV screens on Wednesday evenings. The leading cast are Tuba Büyüküstün, Engin Akyürek and Erkan Can. The production of the series is undertake ...
'' (Tikur Fikir), '' Zalim Istanbul'' (Shimya), '' Cennet'in Gözyaşları'' (Yaltabese Emba) and '' Mrs. Fazilet and Her Daughters'' (Ye Fazilet Lijoch). It has offices located in Addis Ababa, Ethiopia, with plans to expand its studios to make room for locally produced content.


Ethiopian TV market

Due to the relative infancy of the television market in Ethiopia at the time of its launch, Kana TV had to commission its own studies on television viewership in the country. These studies revealed that a majority of viewers were watching foreign language content with channels like
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and
Al Jazeera Al Jazeera ( ar, الجزيرة, translit-std=DIN, translit=al-jazīrah, , "The Island") is a state-owned Arabic-language international radio and TV broadcaster of Qatar. It is based in Doha and operated by the media conglomerate Al Jazeera ...
being some of the most popular. The success of its dubbed content was largely built on this fact that there was a large appetite for foreign content in Ethiopia that was waiting to be satisfied. In March 2017, Kana TV released the first independently conducted all encompassing TV market study after launching its channel. According to this study Kana TV had gained a 34% market share and 8 of the top 10 highest rated prime time shows were on Kana TV (as of March 2017).


Programming

''#Time'', ''#Mindin'', ''Kana News'' and ''Sheqela'' are amongst locally produced programmes. ''Kana Passport/National Geographic'' is the sole documentary program of the channel translating to Amharic, and ''Hop'' is musical television program broadcasting both national and international hits.


Criticism

The channel has drawn criticism from conservative commentators who argue that over-consumption of foreign soap operas dubbed in Amharic will corrupt Ethiopian culture. This led to different associations composed of concerned actors, directors, and writers to formally petitioned the government to shut down the channel prior to it being launched. While appeals to shut down the network were ignored, the Ethiopian Broadcasting Authority (EBA) did change its policies to mandate that most of the content in television channels in Ethiopia has to be locally produced content.


Surveys

Studies conducted of how Kana TV influence the popular culture within Ethiopian society. Using methodological stratified sampling, a survey took place in government and private schools at
Nifas Silk-Lafto Nifas Silk-Lafto,Lafto is sometimes spelled "Lafito" also spelled Niffassilk Lafto or Nefassilk Lafto ( Amharic: ንፋስ ስልክ ላፍቶ ክፍለ ከተማ), is a district of Addis Ababa, Ethiopia. As of 2011 its population was of 335,740. ...
district A district is a type of administrative division that, in some countries, is managed by the local government. Across the world, areas known as "districts" vary greatly in size, spanning regions or county, counties, several municipality, municipa ...
in
Addis Ababa Addis Ababa (; am, አዲስ አበባ, , new flower ; also known as , lit. "natural spring" in Oromo), is the capital and largest city of Ethiopia. It is also served as major administrative center of the Oromia Region. In the 2007 census, t ...
with 363 students and 38 schoolteachers. By asking television viewing habits and their preference of television programs, the study aim to corroborate quantitative findings of the study. Among the result, majority of 63% people attentively watch the channel while 28% are moderate viewers. From this study, 64% students and 58% teachers are attentive viewers, while 27% students and 40% teachers and administrators are moderate viewers. About 9% of students and 3% teachers and administrators are infrequent viewers. The study also indicates that Kana TV is highly popular among students and teachers. The study also conducted with gender difference by using 20 circumspect statements put in 3 – point scale. The survey finds uniform results as effect on popular culture. Most of them who favored positive attitude toward the channel are attentive students, teachers and administrators, though tiny people negatively view the channel also exist.


Notes


References

{{reflist Television channels in Ethiopia Television channels and stations established in 2016 Television controversies in Ethiopia Satellite television