KRVR (105.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Copperopolis, California Copperopolis is an unincorporated town and census-designated place (CDP) in Calaveras County, California, United States. The population was 3,671 at the 2010 census, up from 2,363 at the 2000 census. The town is located along State Route 4 and is ...

, and serving the

Modesto Modesto () is the county seat and largest city of Stanislaus County, California, United States. With a population of 218,464 at the 2020 census, it is the 19th largest city in the state of California and forms part of the Sacramento-Stockton ...

and Stockton

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

s. Its

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are on North Emerald Avenue in Modesto. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is on Route 4 between Copperopolis and Telegraph City, on a ridge 1600 feet above the Central Valley.Radio-Locator.com/KRVR
/ref> KRVR airs a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

branded as "The River". The station's name refers to several rivers in the broadcast area: San Joaquin,

Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

, Stanislaus and Tuolumne. Along with its

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

KVIN KVIN (920 kHz) is a commercial AM radio station broadcasting an Oldies radio format. Licensed to Ceres, California, it serves the Stockton and Modesto radio markets. The station is owned by Threshold Communications and airs Top 40 hits from t ...

Vintage

920 AM The following radio stations broadcast on AM frequency 920 kHz: 920 AM is a Regional In geography, regions, otherwise referred to as zones, lands or territories, are areas that are broadly divided by physical characteristics (physical geogr ...

, KRVR & KVIN are the Modesto area's only locally owned radio stations.

History

KRVR was the first radio station licensed to Calaveras County when it signed on in 1995. Threshold Communications was awarded the license for KRVR in one of the last "comparative hearings" at the CC The River aired a

Smooth Jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...

format in its early years, and it received the "Smooth Jazz Station of The Year" award from ''

Radio & Records ''Radio & Records'' (''R&R'') was a trade publication providing news and airplay information for the radio and music industries. It started as an independent trade from 1973 to 2006 until VNU Media took over in 2006 and became a relaunched sister ...

'' magazine in 2006. In March 2011, KRVR changed format to Adult Hits, and one year later fine tuned the format to

Classic Hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

of the 1960s, 1970s and 1980s, although with a broader

playlist A playlist is a list of video or audio files that can be played back on a media player either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs, but sometimes a loop. The term has sever ...

than similar stations. The two principals of Threshold Communications each takes a weekend DJ shift, and perform duties as General Manager, Program Director & Music Director of KRVR. In early 2018, The River began airing a syndicated program entitled "The

Beatles The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developme ...

Years," which airs Sunday afternoons from 4 to 5 pm. That summer, KRVR started adding a little early 1990s music, but kept playing songs from the 1960s, 1970s, and 1980s.

Previous logo

(KRVR's logo under previous smooth jazz format)

Callsign history

The KRVR call sign was previously used at 106.5 in

Davenport, Iowa Davenport is a city in and the county seat of Scott County, Iowa, United States. Located along the Mississippi River on the eastern border of the state, it is the largest of the Quad Cities, a metropolitan area with a population of 384,324 and a ...

References

External links

Official website
* RVR Classic hits radio stations in the United States Mass media in Stanislaus County, California Radio stations established in 1995 {{California-radio-station-stub