KKOH (780 kHz, "News Talk 780 KOH") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Reno Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the ...

Nevada Nevada ( ; ) is a state in the Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the 7th-most extensive, ...

. KKOH airs a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featu ...

format and is owned and operated by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...

Studios A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery ( ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

and offices are on East Plumb Lane. It transmits from a three-

tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...

off Chickadee Drive. KKOH broadcasts at 50,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s, the maximum power permitted by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

(FCC) for AM stations. Because

780 AM The following radio stations broadcast on AM frequency 780 kHz: There are only eight stations in the 48 contiguous United States plus one in Alaska which are authorized to broadcast on 780 AM during nighttime hours. 780 AM is a United States ...

is a clear channel frequency, reserved for Class A WBBM in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

, KKOH must use a directional signal after sunset to avoid interfering with WBBM. A single tower is used during the day, allowing it to be heard some distance into

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

. It provides a strong grade B signal to

Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

and can be heard as far as the Bay Area under the right conditions.Coverage area
/ref> At night, power is fed to all three towers in a directional pattern to protect WBBM. Even with this restriction, it can heard in much of the

Western United States The Western United States (also called the American West, the Far West, and the West) is the region comprising the westernmost states of the United States. As American settlement in the U.S. expanded westward, the meaning of the term ''the We ...

with a good radio.

Programming

Weekday mornings begin with news and information show, '' America in The Morning'' and ''Ross and Ryan in the Morning'', co–hosted by

Ross Mitchell Ross Mitchell Brown Jr (born January 12, 1955) is an American radio news anchor and voice-over artist. Mitchell is known most widely as the former announcer on the nationally syndicated ''Coast to Coast AM'' radio show with Art Bell and George Noory ...

and Ryan Nutter. Later in the day, Dan Mason (previous hosts were

Rusty Humphries Rusty Humphries (born August 29, 1965) is an American broadcaster, conservative political commentator and songwriter. He hosts the ''Rusty Humphries Rebellion'' podcast. Humphries' former nationally syndicated radio show, ''The Rusty Humphries ...

from 1998 to 2003 and Bill Manders from 2003 to 2011) and Jon Sanchez (along with co–hosts Jason Gaunt, Dwight Millard and Corey Edge) host local hours in afternoon

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this cl ...

. The rest of the schedule is made up of nationally syndicated

conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...

shows:

Dan Bongino Daniel John Bongino (born December 4, 1974) is an American conservative political commentator, radio show host, and author. He served as a New York City Police Department (NYPD) officer from 1995 to 1999 and as a Secret Service agent from 1999 ...

Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of '' The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commen ...

Mark Levin Mark Reed Levin (; born September 21, 1957) is an American lawyer, author, and radio personality. He is the host of syndicated radio show '' The Mark Levin Show'', as well as '' Life, Liberty & Levin'' on Fox News. Levin worked in the admin ...

Ben Shapiro Benjamin Aaron Shapiro (born January 15, 1984) is an American attorney, businessman, columnist, conservative political commentator, and media personality. At age 17, he became the youngest nationally syndicated columnist in the United States. ...

and ''

Red Eye Radio ''Red Eye Radio'' is a talk radio program currently hosted by Eric Harley and Gary McNamara. The program is syndicated nationwide by Westwood One, and originates from WBAP in the Dallas-Fort Worth metroplex. The show traces its history throug ...

''. Weekends feature shows on money, health, home repair, technology and gardening, some of which are paid

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...

. Syndicated weekend hosts include

Kim Komando Kimberly Ann Komando (born 1967) is the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websites, smartphone apps, and internet security. ...

, Ben Shapiro (repeat),

Jim Bohannon James Everett Bohannon (January 7, 1944 – November 12, 2022) was an American broadcaster who worked in both television and radio. He is best known for hosting the nationally syndicated late night radio talk show ''The Jim Bohannon Show'' orig ...

, Nevada Newsmakers with co–hosts Sam Shad and Ray Hagar, Dan Bongino (repeat), Sean Hannity (repeat),

Chris Plante Chris Plante (born December 12, 1959) is a syndicated radio talk show host, based at WMAL Radio in Washington D.C., and heard on the Westwood One Network. He is also a frequent guest on both Fox News and Fox Business. Chris Plante is the s ...

Bill Cunningham Bill Cunningham may refer to: People *Bill Cunningham (rugby union) (1874–1927), New Zealand rugby union player * Bill Cunningham (footballer), Irish international footballer active in the 1890s *Bill Cunningham (infielder) (1886–1946), profe ...

and ''Red Eye Radio'' (repeat). Weather coverage is supplied by ABC

Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

KOLO-TV KOLO-TV (channel 8) is a television station in Reno, Nevada, United States, affiliated with ABC and The CW Plus. It is owned by Gray Television alongside Incline Village–licensed low-power Telemundo affiliate KXNV-LD (channel 26). The two s ...

Channel 8. Most hours begin with world and national news from ABC News Radio.

History

The station began broadcasting on October 13, 1971.
Broadcasting Yearbook 1977
',

Broadcasting Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting beg ...

, 1977. p. C-130. Retrieved April 27, 2020. The original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

was KCRL, owned by businessman

E. L. Cord Errett Lobban "E. L." Cord (July 20, 1894 – January 2, 1974) was an American business executive. He was considered a leader in United States transport during the early and middle 20th century. Cord founded the Cord Corporation in 1929 as a ...

.History Cards for KKOH
fcc.gov. Retrieved April 27, 2020. It was a sister station to Reno's

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

television affiliate, KCRL-TV (now

KRNV-DT KRNV-DT (channel 4) is a television station in Reno, Nevada, United States, affiliated with NBC. It is owned by Cunningham Broadcasting, which maintains joint sales and shared services agreements (JSA/SSA) with Sinclair Broadcast Group, owner ...

). The 'CRL' in the station's call letters stood for "Circle L"—a ranch Cord owned in the Nevada desert. KCRL became well known across the West for its classical music format. Although the station lost $25,000 a month, Cord took the losses philosophically, feeling that he was providing a public service. Its call sign was changed to KROW in 1981 and it gradually evolved into a country station.Call Sign History
fcc.gov. Retrieved April 27, 2020. The station's current incarnation dates from 1994. Soon after

Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the country. Only iHeartMedia and Cumulus Media ...

bought KOH, Nevada's oldest radio station (on the air since 1928), it applied to move from its longtime home at 630 AM to KROW's frequency at 780.Archive of KKOH station history page
/ref> 630 AM must reduce its power from 5,000 watts to 1,000 watts at sunset to protect clear-channel

KFI KFI (640 AM broadcasting, AM) is a radio station in Los Angeles, Los Angeles, California, owned and operated by iHeartMedia, Inc. It began operations in 1922 and became one of the first high-powered, clear-channel station, clear-channel List of ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

, at nearby 640 AM. As part of the agreement, the FCC issued a new license to Citadel under the slightly altered call letters KKOH on March 10, 1994. Citadel concluded the advantages of broadcasting at a full 50,000 watts from the most powerful facility in northern Nevada outweighed the nostalgic value of the last three-letter call sign issued for a "new station." 630 AM became

Christian contemporary Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and s ...

KRCV.Format Changes & Updates
, ''The M Street Journal''. Vol. 11, No. 10. March 9, 1994. p. 1. Retrieved April 27, 2020. It is now Fox Sports Radio outlet KPLY. The station continues to trade on the KOH call letters' legacy in Reno. Nearly all verbal references drop the second "K." Citadel was later merged into current owner

References

External links

FCC History Cards for KKOH
* {{Coord, 39, 40, 41, N, 119, 48, 06, W, type:landmark_region:US-NV_source:FCC, display=title 1970 establishments in Nevada Cumulus Media radio stations News and talk radio stations in the United States Radio stations established in 1970 KOH