KIQI (1010 AM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

. It is owned by Multicultural Broadcasting and airs a

Spanish-language Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...

talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. KIQI 1010 AM is

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

KATD KATD (990 AM) is a radio station that rebroadcasts San Francisco station KIQI. Licensed to Pittsburg, California, the station serves the Sacramento Valley. The station is currently owned by Multicultural Broadcasting. KATD is partnered with the ...

990 AM 99 may refer to: * 99 (number), the natural number following 98 and preceding 100 * one of the years 99 BC, AD 99, 1999, 2099, etc. Art, entertainment, and media * '' The 99'', a comic series based on Islamic culture Film, television and radio ...

in the

Sacramento Valley , photo =Sacramento Riverfront.jpg , photo_caption= Sacramento , map_image=Map california central valley.jpg , map_caption= The Central Valley of California , location = California, United States , coordinates = , boundaries = Sierra Nevada (ea ...

. Most shows are paid

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...

where the hosts purchase time on the station and may advertise their companies and services. KIQI and KATD carry

Oakland Athletics The Oakland Athletics (often referred to as the A's) are an American professional baseball team based in Oakland, California. The Athletics compete in Major League Baseball (MLB) as a member club of the American League (AL) West division. The te ...

baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding tea ...

games in Spanish. The station's

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are located near the

Civic Center A civic center or civic centre is a prominent land area within a community that is constructed to be its focal point or center. It usually contains one or more dominant public buildings, which may also include a government building. Recently, the ...

in San Francisco. 1010 AM is a Canadian

clear-channel A clear-channel station is an AM broadcasting, AM radio station in North America that has the highest protection from Interference (communication), interference from other stations, particularly concerning night-time skywave propagation. The syste ...

frequency, on which

CFRB CFRB (1010 kHz) is a commercial AM radio station in Toronto, Ontario, Canada. It is owned by Bell Media and carries a News/Talk radio format. Its studios and offices are in the Entertainment District at 250 Richmond Street West. CFRB is a clea ...

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

and CBR

Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...

are the Class A dominant stations. KIQI broadcasts at 10,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s but must use a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...

at all times to protect those and other stations on 1010 AM. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is at the

San Francisco–Oakland Bay Bridge The San Francisco–Oakland Bay Bridge, known locally as the Bay Bridge, is a complex of bridges spanning San Francisco Bay in California. As part of Interstate 80 in California, Interstate 80 and the direct road between San Francisco and Oakland ...

toll plaza in

Oakland Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third largest city overall in the Bay A ...

History

This station first received its

FCC The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdictio ...

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...

in 1950.History Cards for KIQI
fcc.gov. Retrieved June 22, 2018. During construction, it was assigned the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

KPOO, and then KRUZ, before settling on KSAY on January 5, 1957. In 1958, KSAY

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air.Information
from the Broadcasting Yearbook 1958 page A-121 Originally the station was a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...

, required to go off the air between sunset and sunrise. It was owned by the KSAY Broadcasting Company. In 1974, KSAY was sold to Peninsula FM, a broadcast company headed by radio entrepreneur

James Gabbert James Gabbert (born 1936 in Chico, California) is a radio and television engineer and entrepreneur, California Broadcasters Association 1994 Broadcaster of the Year, and past president of the National Radio Broadcasters Association. He has owned ...

, which also owned FM station 101.1

KIOI KIOI (101.3 FM, "Star 101.3") is a hot AC-formatted radio station licensed to San Francisco, California and owned by iHeartMedia, Inc. The radio studios and offices are in the SoMa district of San Francisco. KIOI has an effective radiated po ...

at the time of acquisition. Upon its closure, the station's call sign was changed to the current KIQI, and flipped to

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

. By 1980, it switched to a

Spanish language Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...

format with

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

music. In 1993, KIQI began

ing on

AM 990 AM or Am may refer to: Arts and entertainment Music * A minor, a minor scale in music * ''A.M.'' (Chris Young album) * ''A.M.'' (Wilco album) * ''AM'' (Abraham Mateo album) * ''AM'' (Arctic Monkeys album) * AM (musician), American musicia ...

Pittsburg, California Pittsburg is a city in Contra Costa County, California, Contra Costa County, California, United States. It is an industrial suburb located on the southern shore of the Suisun Bay in the East Bay region of the San Francisco Bay Area, and is part ...

. Both stations were acquired by Multicultural Broadcasting in 2003. The company is based in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and is headed by businessman Arthur Liu.

References

External links

IQI IQI Radio stations established in 1957 1957 establishments in California Multicultural Broadcasting stations {{California-radio-station-stub