KDFT (540 kHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Ferris, Texas Ferris is a city in Dallas and Ellis counties in the U.S. state of Texas. It is south of downtown Dallas. The population was 2,788 in 2020. History Settlement of the area began in the early 1870s. On September 28, 1874, a local family deeded app ...

and broadcasting to the Dallas-Fort Worth Metroplex. It is owned and operated by

Multicultural Broadcasting Multicultural Broadcasting is a media company based in New York City founded by Chinese-American businessman Arthur Liu. It caters mostly to the Asian American community and owns television and radio stations in several of the top markets in mul ...

and airs a

Spanish-language Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in the Am ...

Christian talk and teaching Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk program ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. It's slogan is "La Ponderosa" or "The Power." By day, KDFT is powered at 1,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s. But

540 AM The following radio stations broadcast on AM frequency 540 kHz: 540 AM is a Canadian and Mexican clear-channel frequency. CBK, Watrous-Regina, Saskatchewan, CBT Grand Falls-Windsor, Newfoundland and Labrador, and XEWA San Luis Potosí, ...

is a Mexican and

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

clear channel frequency. So to avoid interference, KDFT reduces its nighttime power to 249 watts. It uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performanc ...

at all times. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is off Wickliffe Road in

Bristol, Texas Bristol is a census-designated place in Ellis County, Texas, United States. The population was 668 at the 2010 census. Geography Bristol is located along Farm to Market Road 660 in northeastern Ellis County, approximately six miles northeast of ...

.Radio-Locator.com/KDFT
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History

Gospel years

The station began its broadcasting activities under Freedom Network's direction in

1986 The year 1986 was designated as the International Year of Peace by the United Nations. Events January * January 1 ** Aruba gains increased autonomy from the Netherlands by separating from the Netherlands Antilles. **Spain and Portugal en ...

with a

Southern Gospel Southern gospel music is a genre of Christian music. Its name comes from its origins in the southeastern United States. Its lyrics are written to express either personal or a communal faith regarding biblical teachings and Christian life, as ...

format with temporary

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally ass ...

KLCA before making a permanent switch to KDFT two months later. Then in 1990, the station was sold to Way Broadcasting, and changed its format to

urban gospel Urban/contemporary gospel is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genre was well established by the end of the 1980s. The radio format is pitched pri ...

, focusing on Dallas-Fort Worth's

African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...

community. From that day on, it was known as "The Rainbow Across North Texas" (the station's slogan).

Change to Spanish

In 1998, KDFT again changed its format to

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...

Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk program ...

format under the same name and slogan until 1999. In 2000, Radio Unica purchased KDFT from Way Broadcasting. Then in 2004, its current owners Multicultural Broadcasting absorbed KDFT and the remainder of Radio Unica's stations after that company filed for bankruptcy a year prior. Throughout the station's existence, it has operated as a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...

, required to

sign off A sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or me ...

at night. But in 2004, it received

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

permission to expand its airtime to 24 hours a day.

References

External links

*
DFW Radio/TV History
DFT DFT DFT Radio stations established in 1986 1986 establishments in Texas Multicultural Broadcasting stations {{Texas-radio-station-stub