KCBC (770 kHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting a Christian talk and teaching

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. It is

Licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to Manteca, California, with radio studios and offices in Oakdale. The station is owned by the Crawford Broadcasting Company with the license held by subsidiary Kiertron, Inc. Live programming includes "The Bottom Line" from 3 to 5pm weekdays, a faith and freedom current events show with Roger Marsh. By day, KCBC is powered at 50,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s, covering Stockton and

Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

to the north, parts of the

San Francisco Bay Area The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Go ...

and San Jose to the west, as well as the Salinas-

Monterey Monterey (; es, Monterrey; Ohlone: ) is a city located in Monterey County on the southern edge of Monterey Bay on the U.S. state of California's Central Coast. Founded on June 3, 1770, it functioned as the capital of Alta California under bot ...

and Santa Cruz areas. But because 770 AM is a clear channel frequency, KCBC must reduce power at night to 4,100 watts to reduce interference. Programming is also heard on 250 watt

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...

94.7 K234CV in Modesto.

Programming

KCBC has a schedule of national and local religious leaders. The station is brokered, with hosts paying KCBC for time on the air. During their programs, they may seek donations to their ministries. Hosts include David Jeremiah, Charles Stanley,

Joyce Meyer Pauline Joyce Meyer (née Hutchison; June 4, 1943) is an American Charismatic Christian author, speaker and president of Joyce Meyer Ministries. Joyce and her husband Dave have four grown children, and live outside St. Louis, Missouri. Her min ...

J. Vernon McGee John Vernon McGee (June 17, 1904 – December 1, 1988) was an American ordained Presbyterian minister, pastor, Bible teacher, theologian, and radio minister. Biography Childhood, education, and early ministry McGee was born in Hillsboro, Tex ...

and Jim Daly.

History

On April 5, 1987, the station first signed on the air.Information
from Broadcasting Yearbook 1989 page B-38 Its original

city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American br ...

was

Riverbank, California Riverbank is a city in Stanislaus County, California, United States. The population was 24,623 at the 2020 census, up from 15,826 at the 2000 census. Incorporated on August 23, 1922, Riverbank's official slogan is "City of Action." It is part of ...

, and its first

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

was KPLA. It was owned by the KPLA Partnership, airing a Christian format. The studios and offices were in Oakdale, then and now. KPLA had a

Talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featu ...

format from 1991 until 1993. It is the former home to

Conservative Talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...

show host Geoff Metcalf. It later changed its city of license to Manteca, returning to Christian radio when acquired by Crawford Broadcasting.

References

External links

CBC Mass media in Stanislaus County, California Radio stations established in 1987 1987 establishments in California CBC {{California-radio-station-stub