KAMX (94.7 FM "Mix 94.7") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Luling, Texas Luling is a city in Caldwell and Guadalupe counties, Texas, United States, along the San Marcos River. The population as of the 2020 census was 5,599. History The town was named after a New York banker, Charles Luling. He was a personal frie ...

, and serving the

Greater Austin The Austin–Round Rock–San Marcos metropolitan statistical area (or Greater Austin) is a five-county metropolitan area in the U.S. state of Texas, as defined by the Office of Management and Budget. The metropolitan area is situated in Ce ...

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...

. It is owned by

Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

and airs a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The station has studios and offices on Westbank Drive, off Loop 360, near Westlake High School. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off Buchman Mountain Road in Austin, amid numerous towers for other FM and TV stations. KAMX broadcasts at 99,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s (100,000 with

beam tilt Beam tilt is used in radio to aim the main lobe of the vertical plane radiation pattern of an antenna below (or above) the horizontal plane. The simplest way is mechanical beam tilt, where the antenna is physically mounted in such a manner a ...

), giving KAMX one of the best FM signals in the Austin market, audible from the northern suburbs of

San Antonio ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= U.S. state, State , subdivision_name1 = Texas , s ...

to Killeen and

Temple A temple (from the Latin ) is a building reserved for spiritual rituals and activities such as prayer and sacrifice. Religions which erect temples include Christianity (whose temples are typically called churches), Hinduism (whose temples ...

On-Air Staff

KAMX's air staff includes Booker, Alex and Sara in morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

(Brad Booker, Alex Franco, and Sara Osburn), midday host Heather Rivera and afternoon host Sean Mack.

History

On March 22, 1987, the station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as KAPT. It was owned by Mark Grubbs, who also served as general manager. The station debuted with a hybrid

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

Country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format under the name "Capital FM," with the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

spelling out "Kapital." (Austin is the capital of Texas.) KAPT found little initial success against established Top 40 stations

KHFI KHFI-FM (96.7 MHz) is a commercial radio station licensed to Georgetown, Texas, and serving the Greater Austin radio market. Owned by iHeartMedia, Inc., it airs a Top 40/CHR radio format, branded as "KISS-FM." It shares studios and offices wi ...

and KBTS (now

KGSR KGSR (93.3 FM, "Lucy 93.3") is a radio station licensed to Cedar Park, Texas, and serving the Austin-Round Rock metropolitan area. Owned by Sinclair Telecable Inc. d/b/a Waterloo Media Group, it broadcasts a hot adult contemporary format. KGS ...

). The station experimented with other formats including

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

"The Country Kat" KATG,

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

"Froggy 94" KFGI, and Dance/CHR "Party 94.7" KPTY. In 1994, the Amaturo Radio Group bought the station for $2.5 million. On October 24, 1994, "Froggy 94" switched to "Party 94.7", removing the only oldies station at the time in Austin. On September 1, 1995, Amaturo changed the station's format to

Modern Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

as "Mix 94.7" with the

KAMX. In 1998, the station changed hands again, this time being acquired by

Infinity Broadcasting Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus an ...

. Infinity was later merged into

CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...

. Over time, KAMX moved from Modern AC to

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...

. In 2006, CBS announced it would sell 15 radio stations across the country to

Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

, including KAMX. The ownership change became official on November 30, 2007.Broadcasting & Cable Yearbook 2010 page D-535
/ref> Coincidentally, CBS Radio merged into Entercom in 2017, with most of the former CBS Radio stations now owned by Entercom. In the fall of 2008, morning duo J.B. & Sandy renewed their contracts with Entercom for five years, keeping them on the air through the end of 2013 at which time their contracts were not renewed.

References

External links

* * {{Entercom AMX Radio stations established in 1987 Audacy, Inc. radio stations