KWEE (100.1 FM, "100.1 We FM") is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to Dayton, Nevada, and serving the

Reno metropolitan area The Reno–Sparks Metropolitan Statistical Area, as defined by the United States Census Bureau, is an area consisting of two counties in Western Nevada, anchored by the cities of Reno and Sparks, part of Greater Reno-Tahoe- Fernley CSA. As of the ...

and

Lake Tahoe Lake Tahoe (; was, Dáʔaw, meaning "the lake") is a Fresh water, freshwater lake in the Sierra Nevada (U.S.), Sierra Nevada of the United States. Lying at , it straddles the state line between California and Nevada, west of Carson City, Nevad ...

. It is owned by Lotus Communications and broadcasts an adult hits

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The

radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...

s are on Plum Lane in South Reno. KWEE has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 12,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is near Sunil Pandit Road on McClellan Peak northeast of

Carson City Carson City is an Independent city (United States), independent city and the capital of the U.S. state of Nevada. As of the 2020 United States Census, 2020 census, the population was 58,639, making it the List of cities in Nevada, sixth largest ...

. Programming is also heard on an FM translator in Crystal Bay, Nevada, K240CA at 95.9 MHz.

History

In 1990, the station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as KZRT. It later used the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

KLKT and was KZAK from late 1990 to 1997. That year, it switched its call sign to KTHX-FM. The call letters referred to the station's branding as "The X." The station aired an adult album alternative (AAA) format. On September 27, 2021, the station announced through their social media that the "X" format would "retire" later that day; at 5:19 p.m., after playing "

Here's Where the Story Ends "Here's Where the Story Ends" is a song by English alternative rock band the Sundays, released as the second single from their debut album '' Reading, Writing and Arithmetic''. Although it was the Sundays' biggest hit internationally, topping t ...

" by The Sundays (immediately followed by simulated audio of a DJ leaving the studio and turning off the lights, branded on the station's online playlist as simply "goodbye X"- intentionally lowercase- and a brief moment of silence), KTHX-FM dropped its longtime AAA format after 24 years on the frequency and 31 years as a whole, and began stunting with instrumental

jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a major ...

and

big band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s an ...

music with sweepers stating that the station was "on hold", and emphasizing that "''We'' will enjoy" the upcoming change to the station, set for the 30th at 10 a.m. At that time, KTHX-FM flipped to adult hits, branded as "100.1 We FM", launching with a typical-for-radio run of 10,000 songs commercial-free, the first being " Get the Party Started" by

P!nk Alecia Beth Moore Hart (born September 8, 1979), known professionally as Pink (stylized as P!nk), is an American singer, songwriter, actress and dancer. She was originally a member of the girl group Choice. In 1995, LaFace Records saw potential ...

. Coinciding with the change, Lotus also applied to change the station's call letters to KWEE, which took effect on October 5. The KTHX-FM call sign was transferred to another station owned by Lotus, at 94.5 MHz in

Sun Valley, Nevada Sun Valley is a census-designated place (CDP) in Washoe County, Nevada, United States. The population was 19,299 at the 2010 census. It is north of Reno and is part of the Reno– Sparks Metropolitan Statistical Area. Geography The community ...

, an

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...

Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

that previously used the call letters KUUB.FCC.gov/KTHX
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References

External links

KWEE official website
* * * WEE Radio stations established in 1984 Lotus Communications stations 1984 establishments in Nevada Adult hits radio stations in the United States {{Nevada-radio-station-stub