KWEE (100.1 FM, "100.1 We FM") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Dayton, Nevada Dayton is an unincorporated community and census-designated place (CDP) in Lyon County, Nevada, United States. The population was 15,153 at the 2020 census. Dayton is the first Nevada settlement and home to the oldest hotel in Nevada. History ...

, and serving the

Reno metropolitan area The Reno–Sparks Metropolitan Statistical Area, as defined by the United States Census Bureau, is an area consisting of two counties in Western Nevada, anchored by the cities of Reno and Sparks, part of Greater Reno-Tahoe- Fernley CSA. As of the ...

and

Lake Tahoe Lake Tahoe (; was, Dáʔaw, meaning "the lake") is a Fresh water, freshwater lake in the Sierra Nevada (U.S.), Sierra Nevada of the United States. Lying at , it straddles the state line between California and Nevada, west of Carson City, Nevad ...

. It is owned by

Lotus Communications Lotus Communications Corporation is a media company that owns numerous radio stations and a few TV stations, and is one of the largest privately owned radio station groups in the United States. Headquarters are located in Los Angeles, and the comp ...

and broadcasts an adult hits

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The

radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...

s are on Plum Lane in South Reno. KWEE has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 12,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is near Sunil Pandit Road on McClellan Peak northeast of

Carson City Carson City is an Independent city (United States), independent city and the capital of the U.S. state of Nevada. As of the 2020 United States Census, 2020 census, the population was 58,639, making it the List of cities in Nevada, sixth largest ...

. Programming is also heard on an

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

Crystal Bay, Nevada Crystal Bay is a census-designated place (CDP) on the north shore of Lake Tahoe in Washoe County, Nevada, United States. The population was 305 at the 2010 census. It is part of the Reno−Sparks Metropolitan Statistical Area. Prior to 2010, it ...

, K240CA at 95.9 MHz.

History

In 1990, the station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as KZRT. It later used the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

KLKT and was KZAK from late 1990 to 1997. That year, it switched its call sign to KTHX-FM. The call letters referred to the station's branding as "The X." The station aired an

adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...

(AAA) format. On September 27, 2021, the station announced through their social media that the "X" format would "retire" later that day; at 5:19 p.m., after playing "

Here's Where the Story Ends "Here's Where the Story Ends" is a song by English alternative rock band the Sundays, released as the second single from their debut album '' Reading, Writing and Arithmetic''. Although it was the Sundays' biggest hit internationally, topping t ...

" by

The Sundays The Sundays were an English alternative rock band, formed in the late 1980s, which released three albums throughout the 1990s. The band's beginnings came with the meeting of singer Harriet Wheeler and guitarist David Gavurin while attending ...

(immediately followed by simulated audio of a DJ leaving the studio and turning off the lights, branded on the station's online playlist as simply "goodbye X"- intentionally lowercase- and a brief moment of silence), KTHX-FM dropped its longtime AAA format after 24 years on the frequency and 31 years as a whole, and began stunting with instrumental

jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a major ...

and

big band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s an ...

music with sweepers stating that the station was "on hold", and emphasizing that "''We'' will enjoy" the upcoming change to the station, set for the 30th at 10 a.m. At that time, KTHX-FM flipped to adult hits, branded as "100.1 We FM", launching with a typical-for-radio run of 10,000 songs commercial-free, the first being "

Get the Party Started "Get the Party Started" is a song by American singer Pink, released on October 16, 2001, as the lead single from her second album, ''Missundaztood'' (2001). It received positive reviews and became an international success and reached the top ten ...

" by

P!nk Alecia Beth Moore Hart (born September 8, 1979), known professionally as Pink (stylized as P!nk), is an American singer, songwriter, actress and dancer. She was originally a member of the girl group Choice. In 1995, LaFace Records saw potential ...

. Coinciding with the change, Lotus also applied to change the station's call letters to KWEE, which took effect on October 5. The KTHX-FM call sign was transferred to another station owned by Lotus, at 94.5 MHz in

Sun Valley, Nevada Sun Valley is a census-designated place (CDP) in Washoe County, Nevada, United States. The population was 19,299 at the 2010 census. It is north of Reno and is part of the Reno– Sparks Metropolitan Statistical Area. Geography The community ...

, an

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...

Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

that previously used the call letters KUUB.FCC.gov/KTHX
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References

External links

KWEE official website
* * * WEE Radio stations established in 1984 Lotus Communications stations 1984 establishments in Nevada Adult hits radio stations in the United States {{Nevada-radio-station-stub