Kuros is an American online retailer, based in

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...

, that sells

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

to women and men worldwide. The company was founded in 2013 by Kuro Tawil an

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...

from Austin who believes every woman has the right to defend themselves from crimes like assault and rape. The company sells products made in

Nepal Nepal (; ne, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in South Asia. It is mai ...

, with every Kuros product sold the company donates a can of

pepper spray Pepper spray, oleoresin capsicum spray, OC spray, capsaicin spray, or capsicum spray is a lachrymatory agent (a compound that irritates the eyes to cause a burning sensation, pain, and temporary blindness) used in policing, riot control, cr ...

to at risk populations of women.

History

Kuro Tawil was on a solo-backpacking trip through South Western Asia in 2013, shortly after graduating from

Texas State University Texas State University is a public research university in San Marcos, Texas. Since its establishment in 1899, the university has grown to the second largest university in the Greater Austin metropolitan area and the fifth largest university ...

. While traveling, he realized how large the issue of

sexual violence Sexual violence is any sexual act or attempt to obtain a sexual act by violence or coercion, act to traffic a person, or act directed against a person's sexuality, regardless of the relationship to the victim.World Health Organization., World re ...

is around the world and saw how in many developing countries the

law Law is a set of rules that are created and are enforceable by social or governmental institutions to regulate behavior,Robertson, ''Crimes against humanity'', 90. with its precise definition a matter of longstanding debate. It has been vario ...

and

justice system The contemporary national legal systems are generally based on one of four basic systems: civil law, common law, statutory law, religious law or combinations of these. However, the legal system of each country is shaped by its unique history and ...

were ineffective. Tawil realized many of these women needed a way to take their protection and their lives into their own hands, seeing the need for a realistic way for a woman to be able to defend themselves. Tawil returned home to Texas and started the

conscious business Conscious business enterprises and people are those that choose to follow a business strategy, in which they seek to benefit both human beings and the environment. The conscious business movement in the US emerged from the theory of corporate s ...

Kuros, as a way to fund the distribution of pepper spray to at risk populations of women.

Pepper Spray Distribution

Kuros uses "buy one, give one" model, where for each product purchased, the company pays for a can of pepper spray to be distributed to a woman in

developing countries A developing country is a sovereign state with a lesser developed industrial base and a lower Human Development Index (HDI) relative to other countries. However, this definition is not universally agreed upon. There is also no clear agreem ...

. Kuros collaborates with

non-governmental organization A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in h ...

s around the world to facilitate the distribution of their pepper spray

donation A donation is a gift for charity, humanitarian aid, or to benefit a cause. A donation may take various forms, including money, alms, services, or goods such as clothing, toys, food, or vehicles. A donation may satisfy medical needs such as blo ...

s. They have distributed pepper spray in four

continent A continent is any of several large landmasses. Generally identified by convention rather than any strict criteria, up to seven geographical regions are commonly regarded as continents. Ordered from largest in area to smallest, these seven ...

s, with networks in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

El Salvador El Salvador (; , meaning " The Saviour"), officially the Republic of El Salvador ( es, República de El Salvador), is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south b ...

and the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

Partnerships

In 2015, Kuros partnered with Security Equipment Corporation, a

Fenton, Missouri Fenton is a city in St. Louis County, Missouri, United States, and a suburb of St. Louis. The population was 4,022 at the 2010 census. History Due to its proximity to fertile land and the Meramec River, the Fenton area has been inhabited for o ...

based

manufacturer Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a ran ...

of pepper spray known for producing

SABRE A sabre ( French: �sabʁ or saber in American English) is a type of backsword with a curved blade associated with the light cavalry of the early modern and Napoleonic periods. Originally associated with Central European cavalry such as th ...

Red. Kuros utilizes and distributes SABRE Red in countries where available.

Security Security is protection from, or resilience against, potential harm (or other unwanted coercive change) caused by others, by restraining the freedom of others to act. Beneficiaries (technically referents) of security may be of persons and social ...

Equipment Corporation released a Kuros branded pepper spray in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. The Kuros branded SABRE Red

won Honorable Mention at the 2016 NRHA Trade show. In 2019, Kuros ended the partnership with Security Equipment Corporation, and created a new partnership with Mace Security International, a

Cleveland, OH Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...

based

of pepper spray.

References

{{reflist

External links

Official website
Gender-related violence American companies established in 2013 Violence against women in India Retail companies of the United States Companies based in Austin, Texas