Promoe (Mårten Edh, born Nils Mårten Ed; 28 April 1976) is a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

rapper Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

, and member of

Swedish hip hop Emerging in the first half of the 1980s, Swedish hip hop originated in the cities of Stockholm and Malmö. Early on, most rappers in Sweden performed in English. Funkalics and The Latin Kings, two very different acts united by their innovative ...

group

Looptroop Rockers Looptroop Rockers is a hip hop group from Västerås, Sweden. The members are rappers Promoe (Mårten Edh), Supreme (Mathias Lundh-Isen), DJ/ Producer Embee (Magnus Bergkvist) and CosM.I.C (Tommy Isacsson). On their fourth album, Good Things, ...

, formed in

Västerås Västerås ( , , ) is a city in central Sweden on the shore of Mälaren, Lake Mälaren in the province of Västmanland, west of Stockholm. The city had a population of 127,799 at the end of 2019, out of the municipal total of 154,049. Västerås ...

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

, 1992. He released his fourth album in 2009 entitled ''Kråksången'', and later the same year followed up with the mixtape ''Bondfångeri''. Promoe has a background of

graffiti Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from s ...

-writing and in turn, many of his songs deal with graffiti. He follows a

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...

straight edge Straight edge (sometimes abbreviated sXe or signified by XXX or X) is a subculture of hardcore punk whose adherents refrain from using alcohol, tobacco, and other recreational drugs, in reaction to the excesses of punk subculture. For some, thi ...

lifestyle.

Place in contemporary hip hop

Promoe released his third album in 2006, entitled ''White Man's Burden''. This was followed with a DVD titled ''Standard Bearer'', which includes a documentary about the development of ''White Man's Burden'' and a concert from

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

. In 2006, the German rapper

Kool Savas Savaş Yurderi (born 10 February 1975), known by his stage name Kool Savas, is a German rapper. Along with Taktlo$$, he formed the highly influential German rap duo Westberlin Maskulin (1997–2000). He was also a founding member of the German ...

released a

diss track A diss track, diss record or diss song (diss – abbr. from ''disrespect'') is a song whose primary purpose is to verbally attack someone else, usually another artist. Diss tracks are often the result of an existing, escalating feud between the ...

in which he slighted Promoe among other German and international artists. Promoe's response was the song "Sag Was" which he posted on premier German hip hop sit
rap.de
and was also released on a 7" LP and also on the CD of Standard Bearer in 2007. It has gone as yet without answer. Promoe has been featured on many tracks with both Swedish and international artists. The song "These Walls Don't Lie", produced by

DJ Large A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music festival), mobile D ...

and mixed by

Soundism Soundism is a group of music producers and sound engineers with music recording studios located in Stockholm, Gothenburg and Västerås in Sweden. They are part of the Swedish hip hop culture. Not only have new artists emerged, but also other acto ...

, used a sample from Hugo Montenegro's "Classical Gas", which had already been known for its use in "Mama" by late New York based rapper

Big Punisher Christopher Lee Rios (November 10, 1971 – February 7, 2000), better known by his stage name Big Pun (short for Big Punisher), was an American rapper. Emerging from the underground hip hop scene in the Bronx borough of New York City in the ea ...

. In 2009, Promoe released his first album in Swedish called ''

Kråksången Promoe (Mårten Edh, born Nils Mårten Ed; 28 April 1976) is a Swedish people, Swedish rapping, rapper, and member of Swedish hip hop group Looptroop Rockers, formed in Västerås, Sweden, 1992. He released his fourth album in 2009 entitled ''Kråk ...

''. The first single, "

Svennebanan "Svennebanan" is a single by Swedish rapper Promoe, which was released in 2009. The song has peaked at number 1 on the Swedish singles chart. Reception Editor from Arbetarbladet described "Svennebanan" as a strange euro song and said that someon ...

", was a huge hit and received much airtime on several radio stations as well as 120,000 views after seven days on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

. "Svennebanan" reached #1 in the official

Swedish singles chart Sverigetopplistan (, lit. "the Sweden top list") is the Swedish national record chart, formerly known as Topplistan (1975–1997) and Hitlistan (1998–2007) and known by its current name since October 2007, based on sales data from the Swedish R ...

. The song criticises

Swedes Swedes ( sv, svenskar) are a North Germanic ethnic group native to the Nordic region, primarily their nation state of Sweden, who share a common ancestry, culture, history and language. They mostly inhabit Sweden and the other Nordic countr ...

by mockingly using the widely spread stereotype "Svennebanan". The highly sarcastic lyrics did not prevent it from gaining a widespread popularity, allegedly because of the song's

Euro disco Eurodisco (also spelled as Euro disco) is the variety of European forms of electronic dance music that evolved from disco in the late 1970s, incorporating elements of pop and rock into a disco-like continuous dance atmosphere. Many Eurodisco ...

-beat, which was commented on in the song "Skäggig Vegan" (Bearded Vegan). Having the same beat as "Svennebanan", and having a title similarly pronounced, the lyrics are highly critical towards the reception of the former song: The original text: (in Swedish) The second single off the album, "Mammas Gata", was released on September 11. He also released a mixtape called Bondfångeri in September.

Discography

* ''Fuck A Record Deal EP (1996)'' * ''Government Music'' (2001) * ''Long Distance Runner'' (2004) * ''White Man's Burden'' (2006) * ''Standard Bearer'' (2007) * ''Kråksången'' (2009) * ''Generation Kill'' (2009) * ''Lullabies to myself'' (2009) * ''Bondfångeri'' mixtape (2009) * ''Scimmie Metropolitane'' (Boo Boo Vibration and Promoe) (2010) * Mellan passion & mani (2015) * Fult folk (2016) * Promoe & Don Martin - Public Enemy (2019) * Promoe - The Art of Losing (2019)

Personal life

Running has been a favorite for years and Promoe has also released an album and song titled "Long Distance Runner", recorded and mixed by Soundism's

Vladi Vargas Vladi Vargas (born 11 August 1971) is a music producer and sound engineer in Västerås, Sweden. Starting out as a Dj, he was one of the pioneers in the Hip Hop culture in Sweden. During the 1980s he participated in several national DJ competitio ...

and produced by

Embee Embee is a Swedish hip hop DJ and producer. He was born Magnus Bergkvist on February 24, 1977 in Badelunda, Västmanland, Sweden. He is best known for his work with Swedish hip-hop group Looptroop Rockers. His first solo album ''Tellings from ...

. Promoe has done races of different distances, including the Sahara Marathon and Kilimanjaro Marathon. Promoe also loves

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

. He's a fan of

IFK Göteborg Idrottsföreningen Kamraterna Göteborg (officially IFK Göteborg Fotboll), commonly known as IFK Göteborg, IFK (especially locally) or simply Göteborg, is a Swedish professional football club based in Gothenburg. Founded in 1904, it is the ...

References

External links

Looptroop official website

Promoe unofficial fansite

Promoe's MySpace

{{Authority control Swedish rappers People from Västerås 1976 births Living people Swedish-language singers

Place in contemporary hip hop

Discography

Personal life

See also

References

External links