Krrb (pronounced 'curb') was a

hyperlocal Hyperlocal is information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community. The term can be used as a noun in isolation or as a modifier of some other term (e.g. new ...

classified advertising Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used ...

website that allowed individuals and businesses to sell items. Members of the website could also list real estate, housing, events, services, jobs and community notices. The website was based on the idea of neighborhood

garage sale A garage sale (also known as a yard sale, tag sale, moving sale and by many other namesSome rarely used names include "attic sale," "basement sale," "rummage sale," "thrift sale," "patio sale," "lawn sale," and "jumble sale".) is an informal ...

flea market A flea market (or swap meet) is a type of street market that provides space for vendors to sell previously-owned (second-hand) goods. This type of market is often seasonal. However, in recent years there has been the development of 'formal' ...

, prioritizing proximity over categorization so that users could see listings nearest to them. Each seller got a personal storefronts (known as 'corners') where all their listings were displayed. As of October 2014, the company had 31,332 listings from 92,341 members in 3,211 cities and 118 countries. The website's domain was no longer operational as of March 2017.

Archive.org The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, ...

website shows homepage on March 11, 2017: * By March 13, and for all subsequent entries, the site no longer functions.

History

George Eid created an "online flea market" designed to be a competitor to

craigslist Craigslist (stylized as craigslist) is an American classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, Gig worker, gigs, résumés, and discussion forums. Craig Newmark ...

. Krrb.com was launched in November 2010 and incorporated as Krrb, Inc. in January 2011. The company is headquartered in

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and is privately owned by Area 17, an interactive agency based in New York City and Paris, France. Luis Lavena, core developer of the programming language

Ruby A ruby is a pinkish red to blood-red colored gemstone, a variety of the mineral corundum ( aluminium oxide). Ruby is one of the most popular traditional jewelry gems and is very durable. Other varieties of gem-quality corundum are called sa ...

, designed and developed the software and led the engineering team. Interactive art director Arnaud Mercier (now deceased) designed the logo and user interface. Andrew Wagner, former editor of ReadyMade, American Craft and Dwell Magazine and columnist for the ''New York Times'', joined the company in 2011 as director and editor-in-chief. In 2014, Phil Jeffs, director of product at Area 17, joined the team to lead product development.

Krrb classifieds network

In 2012, Krrb partnered with

Apartment Therapy Apartment Therapy is a lifestyle blogs and publishing company focused on home design and decor. The website was founded in 2004 and is currently led by Maxwell Ryan. A companion blog, The Kitchn, is dedicated to home cooking, kitchen design, and ...

to create classifieds for the site. Following this, Krrb created a classifieds network of other targeted classified sites. The Krrb Classified Network was released in October 2013 with the launch of the Chicago Magazine Classifieds.

Conflict with Craigslist

In February 2013, Craigslist attorneys sent a cease-and-desist letter demanding that Krrb permanently disable its "Krrb It" button, a bookmarklet tool that enables a registered user of Krrb to copy factual information from their own Craigslist posts to Krrb, using publicly-available information, and display in a way that is unique to Krrb. The company disabled the "Krrb It" button for Craigslist.

References

External links

*{{Official website Online advertising services and affiliate networks Marketing companies established in 2010 Internet properties established in 2010 Multinational companies headquartered in the United States Online marketplaces of the United States Privately held companies based in New York (state) Geosocial networking Defunct social networking services