Krishna Subramanian is a serial tech entrepreneur,

angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owners ...

and commentator on mobile advertising. He is best known for a being a founding employee of BlueLithium, one of the largest online ad network acquired by

Yahoo Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds ma ...

in 2007 for $300 million, and Mobclix, a mobile

ad exchange An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as ...

network acquired by

Velti Velti is a mobile marketing company offering its solutions to major mobile operators and brands. The company was founded in 2001, went public in London in 2006 and NASDAQ in 2011. In 2013 Blackstone, one of the largest private equity groups with ...

in 2010. Subramanian has also written for

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...

and

Mashable Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a ...

Career

Burrp!

In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities. Burrp! was acquired by Network 18 in 2009.

BlueLithium

In January 2004, he became a founding employee of BlueLithium. BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising impressions. BlueLithium was acquired by

Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...

in 2007 for $300 million. At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.

Mobclix

In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani. Mobclix was a mobile

network, which was acquired by

in 2010. Subramanian became chief marketing officer of Velti in 2011. Subramanian resigned from Velti in October 2013. He was reelected to Mobile Marketing Association’s board of directors the same month.

Captiv8

In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma. Captiv8 gained notoriety for pairing Dylan Mulvaney with Bud Light in an advertising campaign.

References

External links

* {{DEFAULTSORT:Subramanian, Krishna Businesspeople from California Living people University of California, Davis alumni Year of birth missing (living people)