Laurence Paul Shanet is an American
commercial director and film director, also known under his working moniker Kranky. He has also directed music videos, internet content and stage plays, and worked at various times as a writer and producer, in both the advertising and entertainment industries. His work has won the 2004 Young Director Award at the Cannes Lions International Festival (sponsored by Commercial Film Producers of Europe), and is part of the permanent collection of the Museum of Modern Art (via their joint award with the Association of Independent Commercial Producers).
Overview
He attended the
Bronx High School of Science
The Bronx High School of Science, commonly called Bronx Science, is a public specialized high school in The Bronx in New York City. It is operated by the New York City Department of Education. Admission to Bronx Science involves passing the Spec ...
and
Johns Hopkins University
Johns Hopkins University (Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland. Founded in 1876, Johns Hopkins is the oldest research university in the United States and in the western hem ...
, where he studied film, as well as writing and psychology.
Originally, the name "Kranky" represented Laurence Shanet and his directing partner
David M. Rosenthal (director of the movie ''
Janie Jones'' (2010)) up to their series of spots for Master Cabbie (2003); since their 2003 parting, "Kranky" has been kept as Laurence Shanet's working moniker and production company name.
[Short 2004 article about 'Kranky']
at ''Boards'' magazine He is sometimes also credited as "Laurence Shanet" or "Larry Shanet".
Known best for his commercial work, he has directed commercials for Pepsi, Volkswagen and Starburst, among others.
His work has been seen in most of the industry's major awards shows, and is part of the permanent collection of the
Museum of Modern Art
The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues.
It plays a major role in developing and collecting modern art, and is often identified as one of ...
, via their joint award with the
Association of Independent Commercial Producers
The Association of Independent Commercial Producers, or AICP, is an American not for profit organization that represents the interests of United States companies that specialize in commercial production. Its members work in various media—film, v ...
. Larry currently owns a production company with creative partner, Wayne Best, called Tent.
entcontent.com
He is also known for various projects in the entertainment world. He was the Head Writer and co-creator of the animated series "Badtime Stories" (a.k.a. "8:37"), and, in 2002, he directed the popular Off-Broadway play "Connections", a comedy about internet dating. In 2018, Shanet directed and co-produced the pilot of the television show "Cuff", which was an official selection in the drama competitions at the New York Television Festival and the Independent Television Festival. He was also announced as the director of the television movie "Chase the Ace", featuring Matthew Rauch and Zina Wilde.
Personal life
In 2012, he married his girlfriend, actress
Alyssa Sutherland.
They divorced shortly thereafter in 2013.
Honors
;Awards
* 2004:
AICP Show
The Association of Independent Commercial Producers, or AICP, is an American not for profit organization that represents the interests of United States companies that specialize in commercial production. Its members work in various media—film, v ...
/Museum of Modern Art – Honoree ("Low Budget" category)
* 2004: CFP-E (Commercial Film Producers of Europe) Cannes Lions Festival Young Director Award ("Non European Broadcast" category) – 1st prize to directorial team Kranky (incl. L. Shanet) for Master Cabbie commercials
* 2004:
One Show – Merit Award ("Consumer Television Under $50,000 Budget" category) to Kranky (director, production) for Master Cabbie commercia
* 2006: Regional
Addy Awards
The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association
A trade association, also known as an industry trade group, business association, sector association or industry ...
– Gold – Television Campaign
* 2006: Regional
Addy Awards
The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association
A trade association, also known as an industry trade group, business association, sector association or industry ...
– Best of Show
* 2014: Hermes Awards – Platinum – Best Non Profit Video for American Museum of Natural History
* 2014: Telly Awards – Silver – Best Internet/Online Cultural Video for American Museum of Natural History
* 2014: Creativity International Awards – Gold – Best Television and Radio (Consumer TV category)
* 2014: Communicator Awards – Award of Excellence for American Museum of Natural History
* 2017: Regional
Addy Awards
The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association
A trade association, also known as an industry trade group, business association, sector association or industry ...
– Silver (Public Service Online Film, Video & Sound) for EWG Verified
* 2017: DoGooder Awards – Funny for Good Award for EWG Verified
* 2017: Deauville Green Awards for EWG Verified
* 2020: Muse Creative Awards – Silver – (Video) for Cogency Global
;Nominations, shortlists, finalists
* 2001:
London International Awards
The London International Awards, or LIA (formerly known as London International Advertising Awards, LIAA), is one of the world's leading award shows that honor creativity in the advertising and brand communications space. Held and judged in Las ...
– Television/Cinema finalists ("Low Budget Campaign" category) (incl. Larry Shanet as agency producer) for Zilo Networks commercials
* 2003:
London International Awards
The London International Awards, or LIA (formerly known as London International Advertising Awards, LIAA), is one of the world's leading award shows that honor creativity in the advertising and brand communications space. Held and judged in Las ...
– Television/Cinema finalists for Master Cabbie Commercials
* 2004:
Clio Awards – Television/Cinema shortlist to Kranky production (incl. L. Shanet) for Master Cabbie commercials
[Query a]
clioawards.com/archive
with "Credit: Kranky" for all years and all categories (no permalink).
* 2005:
Clio Awards – Television/Cinema shortlist (incl. Kranky as producer) for Vancouver's Z95 Radio commercials
* 2006:
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...
– Film Shortlist
* 2006:
Clio Awards – Television/Cinema for Minnesota State Lottery campaign
* 2007
London International Awards
The London International Awards, or LIA (formerly known as London International Advertising Awards, LIAA), is one of the world's leading award shows that honor creativity in the advertising and brand communications space. Held and judged in Las ...
– Television/Cinema finalists ("Entertainment" category) for Minnesota State Lottery\
* 2014
Luerzer's Archive – featured selection for American Museum of Natural History
* 2017
Luerzer's Archive – featured selection for EWG Verified
[https://www.luerzersarchive.com/en/magazine/commercial-detail/ewg-(environmental-working-group)-63621.html) ]
References
External links
* (segment producer on ''Dylan's Run'', director on various)
{{DEFAULTSORT:Shanet, Laurence
Living people
American film directors
Year of birth missing (living people)