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KMPS (910 AM) is a commercial
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
that is
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Hesperia, California Hesperia is a city in San Bernardino County, California, United States. It is located north of downtown San Bernardino in Victor Valley and surrounded by the Mojave Desert. Because of its relatively high elevation and the unique and moderate w ...
and broadcasts to the
Victor Valley The Victor Valley is a valley in the Mojave Desert and subregion of the Inland Empire, in San Bernardino County in Southern California. It is located east of the Mojave's Antelope Valley, north of the Cajon Pass and the San Bernardino Valley, ...
area. It is owned by El Dorado Broadcasters and airs a Regional Mexican
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...
with programming from La X 103.1. KMPS's offices and studios are in Hesperia; previously, they were on Hesperia Road in Victorville. The station's
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...
is located near Mesa Linda Street in Oak Hills. KMPS carried
Los Angeles Angels The Los Angeles Angels are an American professional baseball team based in the Los Angeles metropolitan area. The Angels compete in Major League Baseball (MLB) as a member club of the American League (AL) West division. Since 1966, the team h ...
baseball games before going silent in 2019.


History

The station
signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
February 1, 1990 as KVVQ; initially, it broadcast middle of the road music and
news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
programming. On February 19, 2001, then-owner
Infinity Broadcasting Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus ...
changed the
call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
to KRAK; the call sign was formerly used by a well-known 50,000 watt
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
station in
Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...
, which is now
KHTK KHTK (1140 AM) is a commercial radio station licensed to Sacramento, California. KHTK broadcasts a sports radio format as "Sactown Sports 1140" and is an affiliate of the CBS Sports Radio network. It is owned by Salt Lake City–based Bonnevil ...
. On July 31, 2008, CBS Radio announced plans to sell its mid-size and small market stations (including KRAK) to focus more on major market clusters. However, such a sale was never consummated. On November 15, 2011, KRAK changed its format from adult standards, branded "Stardust 910", to sports, branded as "910 ESPN". The previous ESPN Radio affiliate in the region, KVFG, began stunting with Christmas music, then switched to a
classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980 ...
format. In September 2012, KRAK began a transition to CBS Sports Radio with hourly updates. The station dropped ESPN and began 24-hour broadcasts of CBS Sports Radio on January 2, 2013. On February 2, 2017, CBS Radio announced it would merge with
Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...
. The merger was approved on November 9, 2017, and was consummated on November 17. On December 11, 2017, the station took on the KMPS call sign, which was transferred from
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...
sister station KSWD. That station, in turn, acquired its current call letters from the Los Angeles radio station now known as KKLQ, which was divested by Entercom as part of its merger with CBS Radio. On May 6, 2019, Entercom sold KMPS and KVFG to El Dorado Broadcasters for $1 million; the sale was completed on August 15. Afterwards, KMPS went silent due to financial reasons. As of August 2020, KMPS has returned to the air with a simulcast of KXVV’s Regional Mexican Format replacing the previous sports talk format.


References


External links

{{Authority control MPS Radio stations established in 1990 1990 establishments in California Regional Mexican radio stations in the United States MPS (AM) Hesperia, California