''Kraft Television Theatre'' is an American anthology

drama Drama is the specific mode of fiction represented in performance: a play, opera, mime, ballet, etc., performed in a theatre, or on radio or television.Elam (1980, 98). Considered as a genre of poetry in general, the dramatic mode has been ...

television series running from 1947 to 1958. It began May 7, 1947 on

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

, airing at 7:30pm on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else. In January 1948, it moved to 9pm on Wednesdays, continuing in that timeslot until 1958. Initially produced by the

J. Walter Thompson J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merge ...

advertising agency, the live hour-long series offered television plays with new stories and new characters each week, in addition to adaptations of such classics as '' A Christmas Carol'' and '' Alice in Wonderland''. The program was broadcast live from Studio 8-H at 30 Rockefeller Plaza, currently the home of ''

Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock. Michaels currently serves a ...

''. Beginning October 1953,

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added a separate series (also titled ''Kraft Television Theatre''), created to promote Kraft's new

Cheez Whiz Cheez Whiz is a brand of processed cheese sauce or spread produced by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007). It was first sold in 1952, and with some changes in formulation continues to be in ...

product. This series ran for sixteen months, telecast on Thursday evenings at 9:30pm, until January 1955. After Kraft cancelled the second show, the second show changed its sponsor to become '' Pond's Theatre'' on ABC-TV from March 1955, while the original ''Kraft Theatre'' continued on NBC-TV.

Background

A prestige show for NBC, it launched the careers of more than a few actors, directors and playwrights, including future

Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

-winning and

Academy Award The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...

-nominated actress

Hope Lange Hope Elise Ross Lange (November 28, 1933 – December 19, 2003) was an American film, stage, and television actress. She was nominated for the Golden Globe Award for Best Supporting Actress and the Academy Award for Best Supporting Actress ...

. Actors on the series included

James Dean James Byron Dean (February 8, 1931September 30, 1955) was an American actor. He is remembered as a cultural icon of teenage disillusionment and social estrangement, as expressed in the title of his most celebrated film, ''Rebel Without a Cause' ...

Janet De Gore Janet De Gore (November 19, 1930 – June 11, 2022) was an American television and theatre actress. Born in Larchmont, New York, De Gore began her career in 1950 starring as Janice in the Broadway play ''The Member of the Wedding''. De Gore a ...

, Colleen Dewhurst, Anne Francis,

Lee Grant Lee Grant (born Lyova Haskell Rosenthal; October 31, during the mid-1920s) is an American actress, documentarian, and director. She made her film debut in 1951 as a young shoplifter in William Wyler's ''Detective Story'', co-starring Kirk Dougl ...

Helen Hayes Helen Hayes MacArthur ( Brown; October 10, 1900 – March 17, 1993) was an American actress whose career spanned 80 years. She eventually received the nickname "First Lady of American Theatre" and was the second person and first woman to have w ...

, Jack Lemmon,

Grace Kelly Grace Patricia Kelly (November 12, 1929 – September 14, 1982) was an American actress who, after starring in several significant films in the early to mid-1950s, became Princess of Monaco by marrying Prince Rainier III in April 1956. Kelly ...

Jack Klugman Jack Klugman (April 27, 1922 – December 24, 2012) was an American actor of stage, film, and television. He began his career in 1950 and started television and film work with roles in '' 12 Angry Men'' (1957) and '' Cry Terror!'' (1958). ...

Cloris Leachman Cloris Leachman (April 30, 1926 – January 27, 2021) was an American actress and comedian whose career spanned nearly eight decades. She won many accolades, including eight Primetime Emmy Awards from 22 nominations, making her the most nomina ...

, Sam Levene, Patrick McVey, Michael Higgins, John Newland,

Paul Newman Paul Leonard Newman (January 26, 1925 – September 26, 2008) was an American actor, film director, race car driver, philanthropist, and entrepreneur. He was the recipient of numerous awards, including an Academy Award, a BAFTA Award, three ...

Leslie Nielsen Leslie William Nielsen (11 February 192628 November 2010) was a Canadian actor and comedian. With a career spanning 60 years, he appeared in more than 100 films and 150 television programs, portraying more than 220 characters. Nielsen was bo ...

Anthony Perkins Anthony Perkins (April 4, 1932 – September 12, 1992) was an American actor, director, and singer. Perkins is best remembered for his role as Norman Bates in Alfred Hitchcock's suspense thriller '' Psycho'', which made him an influential ...

Judson Pratt Judson Pratt (December 6, 1916 – February 9, 2002) was an American film, television and theatre actor. He was known for playing Billy Kinkaid in the American western television series ''Union Pacific''. Early life Pratt was born in Hingh ...

, silent film icon

Esther Ralston Esther Ralston (born Esther Louise Worth, September 17, 1902 – January 14, 1994) was an iconic American silent film star. Her most prominent sound picture was '' To the Last Man'' in 1933. Early life and career Ralston was born Esther Loui ...

Lee Remick Lee Ann Remick (December 14, 1935 – July 2, 1991) was an American actress and singer. She was nominated for the Academy Award for Best Actress for the film '' Days of Wine and Roses'' (1962), and for the 1966 Tony Award for Best Actress in ...

George C. Scott George Campbell Scott (October 18, 1927 – September 22, 1999) was an American actor, director, and producer who had a celebrated career on both stage and screen. With a gruff demeanor and commanding presence, Scott became known for his port ...

, Rod Steiger,

Joan Tompkins Joan Swenson (July 9, 1915 – January 29, 2005), previously known as Joan Tompkins, was an American actress of television, film, radio, and stage. Career Tompkins performed with stock theater companies in Mount Kisco, New York and White Plains ...

(her first television role), Grace Carney and

Joanne Woodward Joanne Gignilliat Trimmier Woodward (born February 27, 1930) is an American actress. A star since the Golden Age of Hollywood, Woodward made her career breakthrough in the 1950s and earned esteem and respect playing complex women with a charact ...

. Announcers for the show were

Ed Herlihy Edward Joseph Herlihy (August 14, 1909 – January 30, 1999)Cox, Jim (2008). ''This Day in Network Radio: A Daily Calendar of Births, Debuts, Cancellations and Other Events in Broadcasting History''. McFarland & Company, Inc. . was an Ameri ...

(1947–1955) and Charles Stark (1955). In 1958, young performers

Martin Huston Martin Huston (February 8, 1941 – August 8, 2001) was an American television and theatre actor. Life and career Huston was born in Lexington, Kentucky. He and his family moved to New York, where Huston attended Columbia University. He began ...

and

Zina Bethune Zina Bianca Bethune (February 17, 1945 – February 12, 2012) was an American actress, dancer, and choreographer. Early years Bethune was born on Staten Island, the daughter of Ivy ( Vigder), a Russian-born (Sevastopol, present-day Ukraine) act ...

appeared in "This Property Is Condemned", based on a

Tennessee Williams Thomas Lanier Williams III (March 26, 1911 – February 25, 1983), known by his pen name Tennessee Williams, was an American playwright and screenwriter. Along with contemporaries Eugene O'Neill and Arthur Miller, he is considered among the thre ...

play, the last show of ''Kraft Television Theatre''. Directors for the series included

Sidney Lumet Sidney Arthur Lumet ( ; June 25, 1924 – April 9, 2011) was an American film director. He was nominated five times for the Academy Award: four for Best Director for ''12 Angry Men'' (1957), ''Dog Day Afternoon'' (1975), ''Network'' (1976), ...

, Robert Altman,

George Roy Hill George Roy Hill (December 20, 1921 – December 27, 2002) was an American film director. He is most noted for directing such films as ''Butch Cassidy and the Sundance Kid'' (1969) and ''The Sting'' (1973), both starring Paul Newman and Robert Re ...

Fielder Cook Fielder Cook (March 9, 1923 – June 20, 2003) was an American television and film director, producer, and writer whose 1971 television film ''The Homecoming: A Christmas Story'' spawned the series ''The Waltons''. Biography and career Born in ...

, and

John Boulting John Edward Boulting (21 December 1913 – 17 June 1985) and Roy Alfred Clarence Boulting (21 December 1913 – 5 November 2001), known collectively as the Boulting brothers, were English filmmakers and identical twins who became known for thei ...

, and the many contributing writers included Rod Serling, William Templeton and

JP Miller JP may refer to: Arts and media * ''JP'' (album), 2001, by American singer Jesse Powell * ''Jp'' (magazine), an American Jeep magazine * ''Jönköpings-Posten'', a Swedish newspaper * Judas Priest, an English heavy metal band * ''Jurassic Park ...

. Serling won an

for scripting ''

Patterns A pattern is a regularity in the world, in human-made design, or in abstract ideas. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeated li ...

'' (January 12, 1955), the best remembered episode of the series. The drama had such an impact that it made television history by staging a second live encore performance three weeks later and was developed as a feature film, also titled ''

''. In April 1958, Kraft sold the rights to

David Susskind David Howard Susskind (December 19, 1920 – February 22, 1987) was an American producer of TV, movies, and stage plays and also a TV talk show host. His talk shows were innovative in the genre and addressed timely, controversial topics beyond th ...

's Talent Associates, which revamped the series as ''Kraft Mystery Theatre''. Under that title, it continued until September 1958. However, this eventually evolved into the 1963 filmed series ''

Kraft Suspense Theatre The ''Kraft Suspense Theatre'' is an American television anthology series that was produced and broadcast from 1963 to 1965 on NBC. Sponsored by Kraft Foods, it was seen three weeks out of every four and was pre-empted for Perry Como's '' Kraft ...

'', which concentrated exclusively on original dramas written for television, not on adaptations. Between 1947 and 1958, the ''Kraft Television Theatre'' presented more than 650 comedies and dramas. The series finished #14 in the Nielsen ratings for the 1950–1951 season, #23 for 1951-1952 and #21 for 1953–1954.

Episode status

Excerpts from several 1947 episodes and part of a reel of 1947 television clips are held by the

Library of Congress The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library is ...

. In addition, the Library of Congress holds a large number of complete episodes, including five from 1948. The

American Heritage Center The American Heritage Center is the University of Wyoming's repository of manuscripts, rare books, and the university archives. Its collections focus on Wyoming Wyoming () is a state in the Mountain West subregion of the Western United ...

has a number of scripts from various episodes for the years 1947, 1948, and 1949 in the Edmund C. Rice papers. These scripts, though authored by various people, were edited by Rice.

Episodes

References

External links

*{{IMDb title, 39123
''Kraft Mystery Theatre'' at CVTA with episode list
1947 American television series debuts 1958 American television series endings 1940s American anthology television series 1950s American anthology television series 1940s American drama television series 1950s American drama television series Black-and-white American television shows English-language television shows NBC original programming Kraft Foods Television series by Talent Associates