Konzum plus d.o.o. is the leading

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...

chain in

Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...

, with a tradition of 65 years. The company employs more than 10,000 people, and in Croatia has more than 600 stores in over 300 cities in the continental and coastal region. More than 500,000 consumers shop in Konzum every day (2022). Konzum is the first retailer in Croatia to introduce online store and door-to-door delivery and the online store has more than 155,000 registered users (2022) and covers the wider area of the City of

Zagreb Zagreb ( , , , ) is the capital (political), capital and List of cities and towns in Croatia#List of cities and towns, largest city of Croatia. It is in the Northern Croatia, northwest of the country, along the Sava river, at the southern slop ...

Split Split(s) or The Split may refer to: Places * Split, Croatia, the largest coastal city in Croatia * Split Island, Canada, an island in the Hudson Bay * Split Island, Falkland Islands * Split Island, Fiji, better known as Hạfliua Arts, enterta ...

Zadar Zadar ( , ; historically known as Zara (from Venetian and Italian: ); see also other names), is the oldest continuously inhabited Croatian city. It is situated on the Adriatic Sea, at the northwestern part of Ravni Kotari region. Zadar serv ...

Rijeka Rijeka ( , , ; also known as Fiume hu, Fiume, it, Fiume ; local Chakavian: ''Reka''; german: Sankt Veit am Flaum; sl, Reka) is the principal seaport and the third-largest city in Croatia (after Zagreb and Split). It is located in Primor ...

Osijek Osijek () is the fourth-largest city in Croatia, with a population of 96,848 in 2021. It is the largest city and the economic and cultural centre of the eastern Croatian region of Slavonia, as well as the administrative centre of Osijek-Baranja ...

Đakovo Đakovo (; hu, Diakovár) is a town in the region of Slavonia, Croatia. Đakovo is the centre of the fertile and rich Đakovo region ( hr, Đakovština ). Etymology The etymology of the name is the gr, διάκος (diákos) in Slavic form đ ...

Vukovar Vukovar () ( sr-Cyrl, Вуковар, hu, Vukovár, german: Wukowar) is a city in Croatia, in the eastern region of Slavonia. It contains Croatia's largest river port, located at the confluence of the Vuka and the Danube. Vukovar is the seat of ...

and

Vinkovci Vinkovci () is a city in Slavonia, in the Vukovar-Syrmia County in eastern Croatia. The city's registered population was 28,247 in the 2021 census, the total population of the city was 31,057, making it the largest town of the county. Surrounde ...

. Konzum's total sales revenue in 2021 amounted to HRK 10.423 billion. As of April 1, 2019, the company Konzum d.d. operates as Konzum plus d.o.o.

Fortenova Group Fortenova Group is a food producer and retailer based in Zagreb. It has been operating since 1 April 2019. The company was established through the implementation of the Settlement Plan closed between the creditors of Agrokor which had, due to il ...

is the only founder of the company Konzum plus d.o.o.

History

* 1957 Konzum opens the first

at Ilica 22, as well as the first supermarket in the country at the time. * 1970 Konzum grows into a

retail chain A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate the retail and dining markets and many service categories, in many pa ...

under a new name – Unikonzum. * 1995 Unikonzum becomes Konzum again. Super Konzum Vukovarska, the first supermarket in Croatia to operate according to Western European standards is opened. * 2000 Konzum's retail network expands and the first stores are opened outside Zagreb. LDC Zagreb, the largest logistics and distribution center in this part of Europe, is opened. * 2001 The first wholesale centers opened in

and

Varaždin ) , image_photo = , image_skyline = , image_flag = Flag of Varaždin.svg , flag_size = , image_seal = , seal_size = , image_shield = Grb_Grad ...

. * 2002 Konzum Plus Card, the first customer loyalty reward program in Croatia is launched. Konzum

Internet store Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...

is launched. * 200
Velpro
a new brand in the

wholesale Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...

business segment, is introduced. * 2004 Konzum changes its

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...

, and a new visual identity is still used today. Thanks to the further expansion of the network of stores, Konzum is present in all Croatian

counties A county is a geographic region of a country used for administrative or other purposesChambers Dictionary, L. Brookes (ed.), 2005, Chambers Harrap Publishers Ltd, Edinburgh in certain modern nations. The term is derived from the Old French ...

and offers customers standardization of products and services throughout the country. * 2009 The first retail chain that introduces a 2D

barcode A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or o ...

bill payment service in stores. A new

logistics Logistics is generally the detailed organization and implementation of a complex operation. In a general business sense, logistics manages the flow of goods between the point of origin and the point of consumption to meet the requirements of ...

and distribution center is opened in Zagreb with an additional 36,000 m2 of storage space. Konzum introduces a self-monitoring system in all retail and storage facilities in accordance with the principles of the

HACCP Hazard analysis and critical control points, or HACCP (), is a systematic preventive approach to food safety from biological, chemical, and physical hazards in production processes that can cause the finished product to be unsafe and designs mea ...

food safety system. * 2010 Konzum and its partners launch MultiPlusCard, the coalition's first loyalty reward program. Konzum Academy, center for selection and education of

employees Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any othe ...

is opened. Internal organoleptic

laboratory A laboratory (; ; colloquially lab) is a facility that provides controlled conditions in which scientific or technological research, experiments, and measurement may be performed. Laboratory services are provided in a variety of settings: physicia ...

for brand quality control is opened. Konzum introduces environmental management system according to the requirements of the international standard

ISO 14001 ISO 14000 is a family of standards related to environmental management that exists to help organizations (a) minimize how their operations (processes, etc.) negatively affect the environment (i.e. cause adverse changes to air, water, or land); (b ...

. * 2011 The largest and most modern new

and distribution center in the region LDC Dalmatina is opened in

Dugopolje Dugopolje is a municipality in Croatia in the Split-Dalmatia County. The name ''Dugopolje'' literally translates as 'long field'. The town has a population of over 3469, 99.5% which are Croats. Noted in Dugopolje is Vranjača cave. Dugopolje ...

, with a total area of 85,000 m2. Konzum starts implementation of

Oracle An oracle is a person or agency considered to provide wise and insightful counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. As such, it is a form of divination. Description The word '' ...

Retail software, the world's best technology solution for

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

and

. The first self-service cash registers are set up in larger format stores. * 2014 Konzum expands its business with Konzum benz

petrol stations A filling station, also known as a gas station () or petrol station (), is a facility that sells fuel and engine lubricants for motor vehicles. The most common fuels sold in the 2010s were gasoline (or petrol) and diesel fuel. Gasoline ...

. Konzum introduces Pick-up service for ordered products, and places Konzum Express smart trolleys in stores. Konzum also introduces coupons on accounts and Konzum gift cards, m-Payment services and contactless payment. Konzum

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

lication is launched. Food safety management system is introduced according to the requirements of the international standard

ISO 22000 ISO 22000 is a Food safety management system which is outcome focused, providing requirements for any organization in the food industry with objective to help to improve overall performance in food safety. These standards are intended to ensure ...

. * 2015 Konzum klik, an improved online store is introduced. Super Konzum Radnička is opened, which brings a conceptual departure from the standard store and a completely new shopping experience. * 2017 The process of restructuring Konzum begins. Energy management system is introduced, according to the requirements of the international standard

ISO 50001 ISO 50001 Energy management systems - Requirements with guidance for use, is an international standard created by the International Organization for Standardization (ISO). It supports organizations in all sectors to use energy more efficiently th ...

. * 2018 Konzum is awarded for the first time for the highest food donation in

Brussels Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...

as part of an initiative launched by

Biljana Borzan Biljana Borzan (; born 29 November 1971) is a Croatian physician and politician who has been member of the European Parliament for Croatia since 1 July 2013, having been elected to the position at the 2013 European Parliament election in Croatia, ...

, the

European Parliament The European Parliament (EP) is one of the legislative bodies of the European Union and one of its seven institutions. Together with the Council of the European Union (known as the Council and informally as the Council of Ministers), it adopts ...

's rapporteur on reducing waste and increasing food donations and Zoran Grozdanov, the coordinator of the Food Network platform. In July, the creditors vote and the decision of the Commercial Court in Zagreb confirms the settlement in the extraordinary administration proceedings against Agrokor d.d. and its subsidiaries and affiliates, the process of preparing for its implementation begins. * 2019 Konzum d.d. starts operating as Konzum plus d.o.o., a company owned by the

. Konzum launches the first digital loyalty campaign – Zdravoljupci and a self-service bakery in stores. * 2020 Konzum annexe
VELPRO-CENTAR plus d.o.o.
the largest

in Croatia. Konzum Kaptol, another modern and innovative store with a specific offer, decoration and visual identity is opened. Cashless self-service cash registers are introduced in smaller format stores. In the

COVID pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identifi ...

peroid, Konzum introduces additional protection and security measures and ensures a stable supply chain. * 2021 With the takeover of the Miracolo retail chain and the opening of five new stores, Konzum's retail network includes a total of 624 stores. Konzum is the first retail chain to introduce cryptocurrency payments.

Stores

Konzum offers products and services in stores of various formats - smaller stores in the neighborhood for everyday shopping, Konzum Maxi stores for larger weekly purchases and Super Konzum stores which offer everything one household needs in one place.

References

{{reflist Supermarkets of Croatia Supermarkets of Bosnia and Herzegovina Retail companies established in 1957 Croatian brands Companies based in Zagreb Agrokor 1957 establishments in Croatia

History

Stores

See also

References