Bebida Beverage Company is a company which manufactures Koma Unwind, a carbonated, berry flavored

relaxation drink A relaxation drink is a non-alcoholic beverage containing calming ingredients normally found in nature. It is a functional beverage that serves to calm a person but unlike other calming beverages such as tea, relaxation drinks almost universally c ...

with

melatonin Melatonin is a natural product found in plants and animals. It is primarily known in animals as a hormone released by the pineal gland in the brain at night, and has long been associated with control of the sleep–wake cycle. In vertebrates ...

milk thistle ''Silybum marianum'' is a species of thistle. It has various common names including milk thistle, blessed milkthistle, Marian thistle, Mary thistle, Saint Mary's thistle, Mediterranean milk thistle, variegated thistle and Scotch thistle (thou ...

rose hip The rose hip or rosehip, also called rose haw and rose hep, is the accessory fruit of the various species of rose plant. It is typically red to orange, but ranges from dark purple to black in some species. Rose hips begin to form after pollinat ...

s and

valerian root Valerian (''Valeriana officinalis'', Caprifoliaceae) is a perennial flowering plant native to Europe and Asia. In the summer when the mature plant may have a height of , it bears sweetly scented pink or white flowers that attract many fly specie ...

as ingredients.

Products

Koma Unwind is made in several varieties: Regular, Sugar Free, Zero, and Shots. Regular and Sugar Free come in 12 oz cans, and contain valerian root, rose hips, and melatonin. Zero contains a combination of valerian root, milk thistle, rose hips, B-12, chamomile, L-theanine and passion flower. In addition to Koma Unwinde, the company also makes Potencia Energy (drinks and shots), Relax 5 shots, and Piranha Water. On June 6, 2013,

Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...

reported that Koma Unwind was one of the six biggest sellers in the relaxation beverage industry. In March 2015 the

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...

issued a Warning Letter to Bebida over labeling and inclusion of the

neurohormone A neurohormone is any hormone produced and released by neuroendocrine cells (also called neurosecretory cells) into the blood. By definition of being hormones, they are secreted into the circulation for systemic effect, but they can also have a role ...

. Melatonin can be included in supplements, but is not approved as a food additive, and is therefore considered an

adulterant An adulterant is caused by the act of adulteration, a practice of secretly mixing a substance with another. Typical substances that are adulterated include but are not limited to food, cosmetics, pharmaceuticals, fuel, or other chemicals, that ...

. The

FDA The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food s ...

contends that Koma is described as a supplement, but is sold and marketed as a beverage. As of August 13, 2015, the FDA has put a halt to selling Koma Unwind until the company fixes its labeling.

Marketing

United States

Jennifer Jo Cobb JJC Racing RAM Rockingham 2013

Koma Unwind advertises in such sports such as

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...

Hydroplane racing Hydroplane racing (also known as hydro racing) is a sport involving racing hydroplanes on lakes and rivers. It is a popular spectator sport in several countries. Racing circuits International professional outboard hydroplane racing The Union Int ...

, and competitive fishing.

Stock car racing

In October 2009 Koma Unwind sponsored NASCAR Driver Steve Park in Camping World Truck race at Talladega, Alabama. In 2011, Koma Unwind sponsored the Frank Stoddard-owned team for the

Pure Michigan 400 The NASCAR Cup Series has held stock car racing, stock car races annually at Michigan International Speedway in Brooklyn, Michigan since 1969. Traditionally, the track held two Cup Series races, one in June, around Father's Day weekend and anothe ...

Michigan International Speedway Michigan International Speedway (MIS) is a moderate-banked D-shaped speedway located off U.S. Highway 12 on more than approximately south of the village of Brooklyn, in the scenic Irish Hills area of southeastern Michigan. The track is ...

with driver

Ken Schrader Kenneth Schrader (born May 29, 1955) is an American professional racing driver. He currently races on local dirt and asphalt tracks around the country while also competing part-time in the ARCA Menards Series, driving the No. 11 Ford for Fast Trac ...

. The company has also sponsored driver

Jennifer Jo Cobb Jennifer Jo Cobb (born June 12, 1973) is an American professional stock car racing driver and team owner. She competes part-time in the NASCAR Craftsman Truck Series, driving the No. 10 Chevrolet Silverado for her own team, Jennifer Jo Cobb Raci ...

. On February 19, 2013, Koma Unwind sponsored former two-time

NASCAR Sprint Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. ...

champion

Terry Labonte Terrance Lee Labonte (born November 16, 1956), nicknamed Texas Terry or The Iceman, is an American former stock car driver who raced from 1978 to 2014 in the former NASCAR Winston Cup and Sprint Cup Series (now called the NASCAR Cup Series). A two ...

at the helm for the

Daytona 500 The Daytona 500 is a NASCAR Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first of two Cup races held every year at Daytona, the second being the Coke Zero Sugar 400, and one of three ...

. The event was the first time the product has backed Labonte. The company is the sponsor of Koma Unwind Modified Madness Series, which began in 2014.

Hydroplane Racing

Koma Unwind was the primary sponsor of Shameless Racing, a Hydroplane racing team, for the 2013 American Canadian Hydroplane Association season.

Pro Angler

Koma Unwind sponsored competitive fisher David Cooke for five events in 2013.

References

External links

* Drink companies of the United States Companies based in North Carolina Companies traded over-the-counter in the United States Relaxation drinks Food and drink companies based in North Carolina {{Food-product-stub