is a

Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...

creative director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...

and Co-CEO of the Hakuhodo Kettle.

Career

He graduated

Sophia University Sophia University (Japanese: 上智大学, ''Jōchi Daigaku''; Latin: ''Universitas Sedis Sapientiae'') is a private research university in Japan. Sophia is one of the three ''Sōkeijōchi'' (早慶上智) private universities, a group of the to ...

and started working in a corporate communication department at

Hakuhodo is a Japanese advertising and public relations company. It is headquartered at Akasaka Biz Tower in Akasaka, Minato, Tokyo. History Hakuhodo is one of the oldest advertising agencies in Japan and was founded by Hironao Seki at Nihonbashi-H ...

in 1993. He was on loan to The

Asahi Shimbun is one of the four largest newspapers in Japan. Founded in 1879, it is also one of the oldest newspapers in Japan and Asia, and is considered a newspaper of record for Japan. Its circulation, which was 4.57 million for its morning edition and ...

. He was an editorial director of “SEVEN”, which was a newspaper for younger readers sold at

Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...

and such. He was the chief editor of “Kokoku”, published by Hakuhodo from 2002 to 2004. He launched “ Japan Booksellers’ Award” in 2004, currently a board member of the NPO Japan Booksellers’ Award committee. He founded the Hakuhodo Kettle in 2006. He was involved in 50 years anniversary collaboration of Weekly Shonen Sunday and

Weekly Shonen Magazine Weekly, The Weekly, or variations, may refer to: News media * ''Weekly'' (news magazine), an English-language national news magazine published in Mauritius *Weekly newspaper, any newspaper published on a weekly schedule *Alternative newspaper, als ...

KDDI () is a Japanese telecommunications operator formed on October 1, 2000 through the merger of DDI Corp. (Daini-Denden Inc.), KDD (Kokusai Denshin Denwa) Corp. (itself a former listed state-owned enterprise privatized in 1998), and IDO Corp. It h ...

Itochu Corporation is a Japanese corporation based in Umeda, Kita-ku, Osaka and Aoyama, Minato, Tokyo. It is one of the largest Japanese ''sogo shosha'' (general trading companies). Among Japanese trading companies, it is distinguished by not being descende ...

, “MOTTAINAI” ad campaign. Also, he was the chief editor of the culture magazine “Kettle” and an area news site “Akasaka Economic Press”. He has published “How Koichiro Shima Makes Ideas”, “The Planning Skills”, “This Tweet Better Be Memorized”, and “Editing Method That Activates People and Sell Goods – How to Make Brand ‘Media’".

Works

* How Koichiro Shima Makes Ideas (Discover 21, 2007) * The Planning Skills (Shoeisha, 2009) * Editing Method That Activates People and Sell Goods – How to Make Brand ‘Media' (Seibundo Shinkosha, 2010) * This Tweet better be memorized (Kodansha, 2010) * Why You Come Up with Ideas in Book Stores (Shodensha, 2013)

References

External links

Hakuhodo Kettle
{{DEFAULTSORT:Shima, Koichiro 1968 births Living people Creative directors Japanese chief executives 21st-century Japanese writers Sophia University alumni Japanese magazine editors Japanese male writers Japanese newspaper editors