The is a

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

event that has been held in

Kobe Kobe ( , ; officially , ) is the capital city of Hyōgo Prefecture Japan. With a population around 1.5 million, Kobe is Japan's seventh-largest city and the third-largest port city after Tokyo and Yokohama. It is located in Kansai region, whic ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

and other cities during spring and autumn every year since 2002; over 30 brands have participated. It is characteristically a public relations event for consumers, and a chance for young designers to publish their own designs. In the second half of the 19th century, there were many trading companies and banks that made inroads into Kobe, and the comparatively wealthy families who worked for these companies, tended to live on the mountain side of Kobe and Ashiya. Originally the Kobe fashion-style was seen in children of such wealthy families. The fashion-style was characterized by the refined everyday wear which in quiet colors (navy blue, black, white and gray), in contrast to the popular style for girls in Osaka. From around 1990, many Japanese women's magazines came to take up this style, because it is known to look refined and

cute Cuteness is a subjective term describing a type of attractiveness commonly associated with youth and appearance, as well as a scientific concept and analytical model in ethology, first introduced by Konrad Lorenz. Lorenz proposed the concept ...

by women in their teens and early 20s. A magazine named Kobe Style focuses on the style trends of Kobe. what is kobe-style? (japanese)
, retrieved March 14, 2007
retrieved March 14, 2007 The mode of "Kobe-Style" has somewhat changed, although it is expressed as a pronoun of a conservative fashion in Japan currently, it has been popular among young Japanese girls. Kobe collection has held a strong social background in Japan and surrounding east-Asian countries; In 2007, Kobe collection was held in

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

Yokohama is the second-largest city in Japan by population and the most populous municipality of Japan. It is the capital city and the most populous city in Kanagawa Prefecture, with a 2020 population of 3.8 million. It lies on Tokyo Bay, south of To ...

, and in Kobe. And Kobe collection will hold in

Second Life ''Second Life'' is an online multimedia platform that allows people to create an avatar for themselves and then interact with other users and user created content within a multi player online virtual world. Developed and owned by the San Fra ...

, an Internet-based

virtual world A virtual world (also called a virtual space) is a computer-simulated environment which may be populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities ...

developed by Linden Research, Inc (commonly referred to as Linden Lab). Sankei Newspaper 15 Sep. 2007
retrieved September 16, 2007

Sponsors (2002 - 2007)

American Express American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...

Asahi Breweries is a Japanese global beer, spirits, soft drinks and food business group headquartered in Sumida, Tokyo. In 2019, the group had revenue of JPY 2.1 trillion. Asahi's business portfolio can be segmented as follows: alcoholic beverage business (4 ...

Asahi Kasei is a multinational Japanese chemical company. Its main products are chemicals and materials science. It was founded in May 1931, using the paid in capital of Nobeoka Ammonia Fiber Co., Ltd, a Nobeoka, Miyazaki based producer of ammonia, nitri ...

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

Daimaru is a Japanese department store chain, principally located in the Kansai region of Japan. The chain is operated by Daimaru Matsuzakaya Department Stores, a subsidiary of J. Front Retailing. At one time Daimaru was an independent company, , hea ...

Häagen-Dazs Häagen-Dazs ( , ) is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, Ne ...

JJ (magazine) ''JJ'' is a Japanese fashion and lifestyle magazine published by Kobunsha. It was established in 1975 as an extra issue of ''Josei Jishin'', and was the first women's magazine for college students in Japan. Most readers of ''JJ'' are females betwe ...

Kirin Brewery Company is a Japanese integrated beverages company. It is a subsidiary of Kirin Holdings Company, Limited. Its major operating units include Kirin Brewery Company, Limited, Mercian Corporation and Kirin Beverages Company, Limited. Kirin is a member o ...

Kodansha is a Japanese privately-held publishing company headquartered in Bunkyō, Tokyo. Kodansha is the largest Japanese publishing company, and it produces the manga magazines ''Nakayoshi'', ''Afternoon'', ''Evening'', ''Weekly Shōnen Magazine'' an ...

Mainichi Broadcasting System , or MBS, is a radio and television broadcasting company headquartered in Osaka, Japan, affiliated with Japan Radio Network (JRN), National Radio Network (NRN), Japan News Network (JNN) and TBS Network, serving in the Kansai region. It i ...

Namco Bandai is a Japanese multinational video game publisher headquartered in Minato-ku, Tokyo. Its international branches, Bandai Namco Entertainment America and Bandai Namco Entertainment Europe, are respectively headquartered in Irvine, California and ...

Nissan Motors , trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan, Infiniti, and Datsun brands, ...

Shiseido is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

Tokyo Broadcasting System formerly is a Japanese media and licensed broadcasting holding company. It is the parent company of the television network and radio network . It has a 28-affiliate television network called JNN (Japan News Network), as well as a 34-affili ...

Toshiba , commonly known as Toshiba and stylized as TOSHIBA, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Its diversified products and services include power, industrial and social infrastructure system ...

VISA Visa most commonly refers to: *Visa Inc., a US multinational financial and payment cards company ** Visa Debit card issued by the above company ** Visa Electron, a debit card ** Visa Plus, an interbank network *Travel visa, a document that allows ...

Japan * UCC Ueshima Coffee Co. *

Wacoal is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and ...

References

External links

* {{Official website , http://kobe-collection.com/ Kobe Fashion events in Japan Japanese fashion Japanese subcultures Recurring events established in 2002 2002 establishments in Japan Annual events in Japan