Knorr (; ) is a German

food Food is any substance consumed by an organism for Nutrient, nutritional support. Food is usually of plant, animal, or Fungus, fungal origin and contains essential nutrients such as carbohydrates, fats, protein (nutrient), proteins, vitamins, ...

and

beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothie ...

trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...

based in Heilbronn, Germany, founded in 1838 and owned by the

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories and Crown Dependencies. * British national identity, the characteristics of British people and culture ...

multinational corporation

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

since 2000, who acquired Knorr's original parent company Best Foods, with the exception of

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

, where it is made under license by Ajinomoto. It produces dehydrated

soup Soup is a primarily liquid food, generally served warm or hot – though it is sometimes served chilled – made by cooking or otherwise combining meat or vegetables with Stock (food), stock, milk, or water. According to ''The Oxford Compan ...

and meal mixes,

bouillon cube A bouillon cube (also known as a stock cube) is dehydrated broth or stock formed into a small cube or other cuboid shape. The most common format is a cube about wide. It is typically made from dehydrated vegetables or meat stock, a small port ...

s and

condiment A condiment is a preparation that is added to food, typically after cooking, to enhance the Flavoring, flavour, to complement the dish or to impart a specific flavor. Such specific flavors generally add sweetness or pungency, or sharp or piquant ...

s. It was known as Royco in

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

and

Kenya Kenya, officially the Republic of Kenya, is a country located in East Africa. With an estimated population of more than 52.4 million as of mid-2024, Kenya is the 27th-most-populous country in the world and the 7th most populous in Africa. ...

, and as Continental in

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

and

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

. Knorr is also produced in

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

and

Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...

History

Knorr was founded in 1838 by Carl Heinrich Theodor Knorr (1800–1875). Knorr headquarters are in

Heilbronn Heilbronn () is a List of cities and towns in Germany, city in northern Baden-Württemberg, Germany, surrounded by Heilbronn (district), Heilbronn District. From the late Middle Ages on, it developed into an important trading centre. At the begi ...

, Germany. Products previously sold under the

Lipton Lipton is a brand named after its founder, Sir Thomas Lipton, Tom Lipton, who started an eponymous grocery retail business in the United Kingdom in 1871. The brand was used for various consumer goods sold in Lipton stores, including tea from 1 ...

brand (other than tea) are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest selling brand. File:C. H. Knorr AG 1929.jpg, Share of the C. H. Knorr AG, issued December 1929 File:Knorr_old.png, The old logo of Knorr used from 1988 to 2004 File:Knorr.svg, The third logo of Knorr used from 2004 to 2019. Still used in the United States. File:Hn-knorr-kochzentrum.jpg, Knorr Cooking Center in Heilbronn

Bouillon cubes

In 1912, the first Knorr

was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which led to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables and meat.

Worldwide

Knorr is available around the world. By 2000, the Knorr brand expanded to nearly ninety countries, from eight countries in 1957. In Japan, Knorr is owned by Ajinomoto. In the United Kingdom, the brand is known for its association with restaurateur Marco Pierre White. In

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

, the small red imp-like figure on packaging is known as "Knorrli" and was first used as a brand

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...

in 1948. In many countries in Latin America, such as

Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...

and

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

, the brand is known as Knorr-Suiza. An

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

i company, based in

Haifa Haifa ( ; , ; ) is the List of cities in Israel, third-largest city in Israel—after Jerusalem and Tel Aviv—with a population of in . The city of Haifa forms part of the Haifa metropolitan area, the third-most populous metropolitan area i ...

, Israel Edible Products, produces

kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, ), from the Ashke ...

soups for Knorr that are sold in Israel and the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

References

External links

* * {{Authority control Ajinomoto brands Brand name condiments Companies based in Baden-Württemberg Companies based in Heilbronn Dried foods German brands Instant noodle brands Products introduced in 1838 Unilever brands

History

Bouillon cubes

Worldwide

See also

References

External links