Klavika is a family of
sans-serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than seri ...
fonts designed by Eric Olson and released by Process Type Foundry in 2004. It contains four weights: light, regular, medium, and bold (with corresponding italics) and variations of
numerals.
The family of typefaces is described as straight-sided technical sans-serifs
flexible for editorial and identity design.
The capital G has no bar, the capital Q has a tail at the bottom, the lowercase g is double story, and the lowercase k has diagonal strokes that meet at the vertical, with a gap.
Features
*
Old-style and small cap numerals (with tabular)
*
Small caps
In typography, small caps (short for "small capitals") are characters typeset with glyphs that resemble uppercase letters (capitals) but reduced in height and weight close to the surrounding lowercase letters or text figures. This is technicall ...
*True italics
*Multiple language support
*Full set of arrows
*Available in
OpenType,
TrueType,
PostScript
PostScript (PS) is a page description language in the electronic publishing and desktop publishing realm. It is a dynamically typed, concatenative programming language. It was created at Adobe Systems by John Warnock, Charles Geschke, Doug Br ...
,
WOFF
The Web Open Font Format (WOFF) is a font format for use in web pages.
WOFF files are OpenType or TrueType fonts, with format-specific compression applied and additional XML metadata added.
The two primary goals are first to distinguish font file ...
and
EOT formats.
In use
*The "GALAXY" in the original
Samsung Galaxy logo used Klavika Basic Light as the font with the only modification being that the "L" has a rounded corner. Later it was phased out and replaced by custom-made typography, especially ''Samsung Sharp Sans'' for product logos and ''Samsung One'' in advertising materials.
*The
Facebook logo uses a modified version of Klavika Bold.
*The old
DeviantArt logo used slightly modified regular and bold versions of this Klavika.
*The American TV network
NBC used Klavika for on-screen branding in 2006 but has since changed its primary typeface several times. Its cable channels
MSNBC and
CNBC also use the font.
*The American cable channel
ESPN uses Klavika for on-screen presentation from 2009; by 2014, they had switched to
Helvetica.
*Belgian Dutch language television channel
VTM uses Klavika for on-screen branding and, since 2011, also on the news graphics.
*
Moses Mabhida Stadium in
Durban,
South Africa used Klavika in the signage during
2010 FIFA World Cup
, image = 2010 FIFA World Cup.svg
, size = 200px
, caption = ''Ke Nako. (Tswana and Sotho for "It's time") Celebrate Africa's Humanity'It's time. Celebrate Africa's Humanity'' (English)''Dis tyd. Vier Afrika se mensd ...
.
*
South Korean bid for 2022 FIFA World Cup used Klavika for the presentation in Latin alphabets.
*
Chevrolet
Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...
uses a customized version of Klavika as a corporate typeface. One noticeable difference is the shape of the capital M which has straight rather than splayed sides. For Greek and Cyrillic alphabets, however, local Chevrolet dealers—in
Greece and some of the
countries using Cyrillic—uses some typefaces similar to Klavika. The condensed fonts were designed by Process Type Foundry LLC with Aaron Carámbula for General Motors marketer FutureBrand as part of re-design of Chevrolet in 2006. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008. Chevrolet continued using Klavika until replacing it with custom fonts (Durant and Louis) around 2013.
*
Atlassian has been using this since their re-branding in October 2011.
*Starting with
Super Bowl XLVII in 2013,
CBS used Klavika in their sports broadcasts. It was also used in sister network
CBS Sports Network. They switched to
FF DIN starting with
Super Bowl 50 in 2016.
*Online gaming site
Ijji uses Klavika.
*Klavika is used in the logo and visual identity of
Young Life.
*For
World Youth Day 2011
*Visual Identification of city of
Lublin
Lublin is the ninth-largest city in Poland and the second-largest city of historical Lesser Poland. It is the capital and the center of Lublin Voivodeship with a population of 336,339 (December 2021). Lublin is the largest Polish city east of t ...
, Poland.
*Visual Identification of city of
Katowice
Katowice ( , , ; szl, Katowicy; german: Kattowitz, yi, קאַטעוויץ, Kattevitz) is the capital city of the Silesian Voivodeship in southern Poland and the central city of the Upper Silesian metropolitan area. It is the 11th most popul ...
, Poland. (Klavika CH
Katowice Visual Identification Document*Košice Transport Company (''Dopravný podnik mesta Košice'') has been using the font since 2010.
*The
Glasgow Subway
The Glasgow Subway is an underground light metro system in Glasgow, Scotland. Opened on 14 December 1896, it is the fourth-oldest underground rail transit system in Europe after the London Underground, Liverpool's Mersey Railway and the Budapes ...
system now uses the font in all its recently re-branded visual identity.
*
Motorola Mobility
Motorola Mobility LLC, marketed as Motorola, is an American consumer electronics manufacturer primarily producing smartphones and other mobile devices running Android OS, Android. It is a subsidiary of the Chinese multinational technology company ...
uses this font as their some ads of Motorola's homepage and user's manual titles.
*Portuguese college
Instituto Superior Técnico uses this typeface since its 2012 re-branding.
*
University of Applied Sciences, Worms
Worms University of Applied Sciences ( German: ''Hochschule Worms'') is a business and technology-oriented university of applied sciences in Worms, Germany. Around 3700 students are taught in 38 degree programmes by 74 professors and around 100 ...
in its new logo, starting 1st of September 2014.
*Irish public TV channel
RTÉ One started using the font in its presentation graphics from 1st January 2014.
*Klavika is the main corporate typeface of
Advanced Micro Devices since 2013 and is used along with
Calibri
Calibri () is a digital sans-serif typeface family in the humanist or modern style. It was designed by Luc(as) de Groot in 2002–2004 and released to the general public in 2007, with Microsoft Office 2007 and Windows Vista. In Office 2007, it ...
.
*
IAM RoadSmart has used Klavika as its main typeface since rebranding in 2016.
*
YG Entertainment uses Klavika since its brand identity renewal in 2013.
*
Polish Armed Forces (SZRP) and its service branches (Land Forces, Navy, Air Force, Special Forces, Territorial Defence Force) used Klavika typeface for their logo.
References
{{Reflist, 2
External links
Klavikaat Process Type Foundry
Typefaces and fonts introduced in 2004
Typefaces with text figures
Geometric sans-serif typefaces
Typefaces designed by Eric Olson