Kjell Grønhaug (born 1935) is a Norwegian

organizational theorist Organizational theory refers to the set of interrelated concepts that involve the sociological study of the structures and operations of formal social organizations. Organizational theory also attempts to explain how interrelated units of organiz ...

, management consultant and Professor emeritus of

Business Administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...

at the

Norwegian School of Economics and Business Administration Norwegian, Norwayan, or Norsk may refer to: *Something of, from, or related to Norway, a country in northwestern Europe * Norwegians, both a nation and an ethnic group native to Norway * Demographics of Norway *The Norwegian language, including ...

.Michael J. Baker, Michael Saren (2010) ''Marketing Theory: A Student Text''. p. ix

Biography

Grønhaug obtained his MS in

sociology Sociology is a social science that focuses on society, human social behavior, patterns of Interpersonal ties, social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of Empirical ...

from the

University of Bergen The University of Bergen ( no, Universitetet i Bergen, ) is a research-intensive state university located in Bergen, Norway. As of 2019, the university has over 4,000 employees and 18,000 students. It was established by an act of parliament in 194 ...

, his MBA and his PhD in marketing from the

Norwegian School of Economics The Norwegian School of Economics ( no, Norges Handelshøyskole) or NHH is a business school situated in Bergen, Norway. It was founded in 1936 as Norway's first business school and is a leading teaching and research institution in the fields of ...

. Early 1970s he obtained a postgraduate degree from the University Graduate School of Business Administration at the

University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattle a ...

. Back in Norway Grønhaug was appointed Professor of Business Studies at the

. Over the years he has been Visiting Professor in Europe at the

Copenhagen Business School Copenhagen Business School (Danish'': Handelshøjskolen i København'') often abbreviated and referred to as CBS (also in Danish), is a public university situated in Copenhagen, Denmark and is considered one of the most prestigious business schoo ...

, the

University of Kiel Kiel University, officially the Christian-Albrecht University of Kiel, (german: Christian-Albrechts-Universität zu Kiel, abbreviated CAU, known informally as Christiana Albertina) is a university in the city of Kiel, Germany. It was founded in ...

, the

University of Innsbruck The University of Innsbruck (german: Leopold-Franzens-Universität Innsbruck; la, Universitas Leopoldino Franciscea) is a public research university in Innsbruck, the capital of the Austrian federal state of Tyrol, founded on October 15, 1669. ...

and the

Aalto University School of Business The Aalto University School of Business ( fi, Aalto-yliopiston kauppakorkeakoulu; sv, Aalto-universitets handelshögskola), is the largest business school in Finland. Founded in 1911, it is the second oldest business school in Finland and one of ...

; and in the States at the

University of Pittsburgh The University of Pittsburgh (Pitt) is a public state-related research university in Pittsburgh, Pennsylvania. The university is composed of 17 undergraduate and graduate schools and colleges at its urban Pittsburgh campus, home to the universit ...

, the

University of Illinois at Urbana–Champaign The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Universit ...

, and the

University of California The University of California (UC) is a public land-grant research university system in the U.S. state of California. The system is composed of the campuses at Berkeley, Davis, Irvine, Los Angeles, Merced, Riverside, San Diego, San Francisco, ...

. Grønhaug has been cooperating with the Industrial Marketing and Purchasing Group (IMP Group) since the 1990s. Grønhaug received an honorary doctorate from the

Turku School of Economics Turku School of Economics ( Finnish ''Turun kauppakorkeakoulu'') is a unit of the University of Turku located in Turku, Finland. It was established as an independent higher education business school in 1950, until it was acquired by the state in 1 ...

and from the

University of Gothenburg The University of Gothenburg ( sv, Göteborgs universitet) is a university in Sweden's second largest city, Gothenburg. Founded in 1891, the university is the third-oldest of the current Swedish universities and with 37,000 students and 6000 st ...

in 2010.

Selected publications

Grønhaug authored and co-authored about 18 books and numerous articles.Kjell Grønhaug
at Google Scholar. Books, a selection: * Pervez N. Ghauri, Kjell Grønhaug (2005) ''Research Methods In Business Studies: A Practical Guide'' Articles, a selection: *

Gripsrud, Geir Geir Gripsrud (born 1946) is a Norwegian organizational theorist and Professor of Marketing at BI Norwegian Business School in Oslo, known for his work on international marketing, market entry strategy and distribution channels. Life and work A ...

, and Kjell Grønhaug. "Structure and strategy in grocery retailing: A sociometric approach." The Journal of Industrial Economics 33.3 (1985): 339-347. * Grønhaug, Kjell, and Mary C. Gilly. "A transaction cost approach to consumer dissatisfaction and complaint actions∗." Journal of economic psychology 12.1 (1991): 165-183. * Stone, Robert N., and Kjell Grønhaug. "Perceived risk: further considerations for the marketing discipline." European Journal of marketing 27.3 (1993): 39-50. * Magne, Supphellen, and Grønhaug Kjell. "Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism." International Journal of Advertising 22.2 (2003): 202-226. * Dreyer, Bent, and Kjell Grønhaug. "Uncertainty, flexibility, and sustained competitive advantage." Journal of business research 57.5 (2004): 484-494. * Vaaland, Terje I., Morten Heide, and Kjell Grønhaug. "

Corporate social responsibility Corporate social responsibility (CSR) is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethicall ...

: investigating theory and research in the marketing context." European Journal of Marketing 42.9/10 (2008): 927-953.

References

External links

Kjell Grønhaug
at NHH {{DEFAULTSORT:Gronhaug, Kjell 1935 births Living people Norwegian business theorists University of Bergen alumni Norwegian School of Economics alumni University of Washington Foster School of Business alumni Academic staff of the Norwegian School of Economics