Kiwi is a Scandinavian

supermarket chain A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limit ...

that has 690 retail outlets in

Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...

. Kiwi has about 14,000 employees. In addition to premium brands it also carries the

private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

First Price. In Denmark, Kiwi was a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

between

NorgesGruppen NorgesGruppen ASA is a Norwegian grocery wholesaling group which also runs various retail Retail is the sale of goods and Service (economics), services to consumers, in contrast to wholesaling, which is sale to business or institutional cu ...

and

Dagrofa Dagrofa A/S is a Danish retail company with a market share of around 20% in Denmark as of 2008. The company controls distribution to franchise stores operating under the SPAR and Meny brands in Denmark and owns 43 stores. In 2013, NorgesGrupp ...

. In Denmark, Kiwi primarily operated in

Jutland Jutland ( da, Jylland ; german: Jütland ; ang, Ēota land ), known anciently as the Cimbric or Cimbrian Peninsula ( la, Cimbricus Chersonesus; da, den Kimbriske Halvø, links=no or ; german: Kimbrische Halbinsel, links=no), is a peninsula of ...

and

Funen Funen ( da, Fyn, ), with an area of , is the third-largest island of Denmark, after Zealand and Vendsyssel-Thy. It is the 165th-largest island in the world. It is located in the central part of the country and has a population of 469,947 as of ...

. It had only two stores in other locations. In June 2010 it opened its first store in the capital region. It was located in the Østerbro region of Copenhagen. Kiwi was owned and operated by Norwegian businessman

Per-Erik Burud Per-Erik Burud (15 October 1962 – 13 July 2011) was a Norwegian billionaire and head of the grocery chain Kiwi. He joined Kiwi in 1991, and by 2007 he was Norway's 134th richest man with a fortune of NOK 1.1 billion. Early life As a five-y ...

. After Burud's death, Jan Paul Bjørkøy was constituted as new leader of the chain. The company is a participant in the ''Nøkkellhullsmerket'' ("keyhole mark") program. This is an initiative backed by health and nutrition institutions throughout Sweden, Denmark, and Norway, which aims to mark certain food items as healthy. In April 2017 it was announced that all stores in Denmark would cease to operate under the Kiwi brand. Thirty stores would continue under the

SPAR SPAR, originally DESPAR, styled as DE SPAR, is a Dutch multinational that provides branding, supplies and support services for independently owned and operated food retail stores. It was founded in the Netherlands in 1932, by Adriaan van Well, ...

or Meny brands.

References

External links

Norwegian Website

Danish Website
Supermarkets of Norway Retail companies established in 1979 Supermarkets of Denmark Norwegian brands Norwegian companies established in 1979 {{norway-company-stub