Kith (sometimes stylized as KITH) is an American fashion and lifestyle brand established in New York City in 2011 by Ronnie Fieg. The brand began as a footwear retailer, and later expanded to streetwear and fashion. Kith operates twelve locations worldwide, and three store-within-a-store locations in Bergdorf Goodman, Hirshleifers, and Selfridges.

History

On November 11, 2011, Ronnie Fieg opened up an apparel and footwear boutique called Kith NYC. Kith carries brands including Yeezy, Stampd, Timberland,

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

, Red Wing, Clarks, Asics, Danner, New Balance, Nike, Gourmet, and Native Footwear. As of October 2022, it has twelve locations; the first location opened was in Brooklyn, and the second in Manhattan. In December 2015, the brand opened its first women's retail location in Manhattan. In August 2015, Fieg updated his Brooklyn store. The renovated space featured the new Kith Treats

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bar business, 750 cast white Air Jordan 2s hanging from the ceiling and overall design by Daniel Arsham and Alex Mustonen of Snarkitecture, who would go on to design the store's other locations as well. Kith Treats is a bar offering 23 varieties of

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...

with assorted toppings and milk selections, as well as ice cream. In July 2016, Kith opened a co-branded six month pop-up shop in collaboration with Nike also containing a custom Kith Treats, adjacent to the brand's Manhattan location. The design included white cast air Jordan 4s in reference to it being the company's fourth location. That year's "90's look" collection at drew attention at New York Fashion Week and involved 25 other brands. The company then opened a pop-up store in Aspen, Colorado and a permanent location in Miami. Participating brands included

A Bathing Ape A Bathing Ape (or BAPE) is a Japanese fashion brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993.David FischerNIGO Announces His Definitive Departure from BAPE''highsnobiety'', May 25, 2013

, Nike,

, New Balance, '' Power Rangers'' and ''Rugrats''. In 2017, Kith added an

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x KITH collaboration to its line. Fieg also expanded the Kith treats business, including a collaboration with Cap'n Crunch, new pop-up shops and an accessories and apparel line. In 2018, Kith collaborated with Coca-Cola, Tommy Hilfiger, and The Jetsons. Upcoming Kith collaborations with Versace and

Greg Lauren Greg Lauren (born ) is an American actor, painter and fashion designer. He is the nephew of fashion designer Ralph Lauren. Early life Lauren was born Greg Lauren Dana Smith in New York City, into a family of Belarusian-Jewish descent, and is t ...

were teased by Fieg via

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. During 2017, Kith added a collaboration with Nike and LeBron James and also an art/apparel project with visual artist Daniel Arsham. Together with BMW, Kith has designed a version of the BMW M4 Competition (G82) and BMW i4 M50 (G26), constructing exclusive modifications to the interior and exterior. 150 M4's and 7 i4's are available in this limited-edition model, across three color selections and optional equipment for the M4, and only 1 color option with all-Individual equipment for the i4.

References

External links

* {{Official website, https://kith.com/ 2011 establishments in New York City American companies established in 2011 Clothing brands of the United States Clothing retailers of the United States Clothing companies based in New York City Shoe companies of the United States Clothing companies established in 2011 Retail companies established in 2011