King Gee
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KingGee (formerly known as King Gee) is an Australian
work wear Workwear is clothing worn for work, especially work that involves manual labour. Often those employed within trade industries elect to be outfitted in workwear because it is built to provide durability and safety. The workwear clothing industry i ...
brand. The name is said to have originated from the reigning monarch at the time,
King George V George V (George Frederick Ernest Albert; 3 June 1865 – 20 January 1936) was King of the United Kingdom and the British Dominions, and Emperor of India, from 6 May 1910 until his death in 1936. Born during the reign of his grandmother Que ...
, and was an expression that meant 'tops' or 'the best'. It was established in
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
in 1926 by Robert Adcock. The brand initially produced
overalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
, but has since grown its products to supply a large range of work wear (including Workcool and Tradies ranges), footwear and accessories.


History

In March 1926, a trade mark application for King Gee was successfully made by Robert Adcock of
Concord Concord may refer to: Meaning "agreement" * Pact or treaty, frequently between nations (indicating a condition of harmony) * Harmony, in music * Agreement (linguistics), a change in the form of a word depending on grammatical features of other ...
in
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
. The trademark was to cover "articles of clothing, including overalls". After its conception, the brand took off and grew to supply the uniforms for the defense services during
World War Two World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
. KingGee was acquired by
Pacific Brands Pacific Brands was an Australian consumer products company. On Tuesday, 28 June 2016, the company suspended trading on the ASX in order to be acquired by Hanesbrands. Corporate changes/details were to be announced thereafter. This acquisiti ...
, then later was bought by
Wesfarmers Wesfarmers Limited is an Australian conglomerate, headquartered in Perth, Western Australia. It has interests predominantly in Australia and New Zealand, operating in retail, chemical, fertiliser, industrial and safety products. With revenue o ...
as part of the Workwear Group in 2014.


References

{{Wesfarmers Australian companies established in 1926 Clothing companies established in 1926 Clothing brands of Australia Wesfarmers Workwear