Kind Campaign, founded in 2009, is a

non-profit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

and school program that brings awareness and healing to the negative and lasting effects of girl-against-girl bullying. The organization's founder, Lauren Parsekian, directed and produced a documentary film, '' Finding Kind'', focusing on the subject.

History

Kind Campaign started in Malibu, California, as an after-product of an idea for a documentary film. The founders of Kind Campaign studied at

Pepperdine University Pepperdine University () is a private research university affiliated with the Churches of Christ with its main campus in Los Angeles County, California. Pepperdine's main campus consists of 830 acres (340 ha) overlooking the Pacific Ocean and t ...

, where they majored in documentary film and

telecommunications Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...

. The idea of creating a non-profit organization and movement stemmed from an overwhelming demand of females that need a resource of comfort and insight. Kind Campaign received the

Lilly Endowment Lilly Endowment Inc., headquartered in Indianapolis, Indiana, is one of the world's largest private philanthropic foundations and among the largest endowments in the United States. It was founded in 1937 by Josiah K. (J. K.) Lilly Sr. and his s ...

grant in February 2009 for "Service and Social Action". In 2011, the Kind Campaign was featured on a special episode of Monster High, a doll line for girls. As of Fall 2015, the founders, Lauren Paul and Molly Thompson, have personally spoken in over 300 schools across North America. October 2015 will mark their tenth national tour across North America for National Anti-Bullying Month. The documentary film, ''Finding Kind,'' screens in schools and communities almost every day of the school year. In 2016,

Kohl's Kohl's (stylized in all caps) is an American department store retail chain, operated by Kohl's Corporation. it is the largest department store chain in the United States, with 1,165 locations, operating stores in every U.S. state except Hawai ...

launched a girls & juniors line in partnership with the Kind Campaign. The most notable item of the line is a tee shirt stating, "You can sit with us."

Methods

Kind Campaign uses a number of highly visible methods to reach out to the general public, promote its message, encourage action and raise funds. Kind Campaign is a largely Internet-based campaign and therefore has multiple online communities throughout cyberspace. Kind Campaign can be found on Orkut, Twitter, Bebo, and temporarily uses Facebook or its website for its campus organizing.

References

{{Reflist

External links

Kind Campaign
Non-profit organizations based in California Organizations established in 2009 2009 establishments in California Anti-bullying organizations in the United States