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Kina Kasuya Grannis (born August 4, 1985) is an American guitarist, singer and
YouTuber A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influent ...
. Grannis was the winner of the 2008
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Crash the Super Bowl The Crash the Super Bowl contest was an annual online commercial competition run by Frito-Lay. Consumers were invited to create their own Doritos ads and each year, at least one fan-made commercial was guaranteed to air during the Super Bowl. In ...
contest, earning a recording contract with
Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...
and having her music video played during the commercials of
Super Bowl XLII Super Bowl XLII was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...
on February 3, 2008. In 2010, Grannis released her album ''Stairwells'' and the music video for "In Your Arms", leading to appearances on ''
The Ellen DeGeneres Show ''The Ellen DeGeneres Show'' (often shortened to ''Ellen'' or ''The Ellen Show'') is an American daytime television variety comedy talk show that was created and hosted by its namesake Ellen DeGeneres. Debuting on September 8, 2003, it was prod ...
'' and ''
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''. Grannis joined the crowdsource funding platform
Patreon Patreon (, ) is a membership platform that provides business tools for content creators to run a subscription service. It helps creators and artists earn a monthly income by providing rewards and perks to their subscribers. Patreon charges a co ...
in 2014 shortly before releasing her album ''Elements''. While touring in support of ''Elements'', Grannis was held in Indonesia for one hundred days. Longtime collaboration with
Wong Fu Productions Wong Fu Productions is an American filmmaking group founded by Wesley Chan (born April 27, 1984), Ted Fu (born October 26, 1981), and Philip Wang (born October 28, 1984). The trio met at the University of California, San Diego in 2004 and prod ...
culminated in a starring role in the YouTube Red Original romantic comedy series ''
Single by 30 ''Single by 30'' is an original romantic comedy series created by Wong Fu Productions. The series was launched on YouTube Red on August 24, 2016. The focal point of the show follows the intertwining stories of two young adults Peter (Harry Shum ...
''. In 2018 Grannis released ''In the Waiting'', the first album off her listener supported label, shortly before making a cameo appearance in the award-winning box office smash ''
Crazy Rich Asians ''Crazy Rich Asians'' is a satirical 2013 romantic comedy novel by Kevin Kwan. Kwan stated that his intention in writing the novel was to "introduce a contemporary Asia to a North American audience". He claimed the novel was loosely based on his ...
'' and embarking on an international concert tour.


Early life and career beginnings

Grannis grew up in
Mission Viejo Mission Viejo ( ; corruption of ''Misión Vieja'', Spanish for "Old Mission") is a commuter city in the Saddleback Valley in Orange County, California, United States. Mission Viejo is considered one of the largest master-planned communities eve ...
, California. Grannis attended Viejo Elementary School, Newhart Middle School and, from 1999 to 2003,
Capistrano Valley High School Capistrano Valley High School (often called CVHS or Capo) is a public high school at the southern border of Mission Viejo, California, USA, that is run by the Capistrano Unified School District. It is set on a hilltop overlooking the San Diego Fre ...
. Grannis enrolled at the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...
(USC) in Los Angeles in 2003. Two years later, staff members of the University's
Thornton School of Music The USC Thornton School of Music is a private music school in Los Angeles, California. Founded in 1884 only four years after the University of Southern California, the Thornton School is the oldest continually operating arts institution in Los An ...
asked her to produce an album in their music and music industry departments. That album, ''Sincerely, Me.'', was released the same year. In 2007, she graduated ''
summa cum laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some Sou ...
'' in
social science Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of soc ...
with an emphasis on
psychology Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries betwe ...
. While attending USC, she was inducted into academic society
Phi Beta Kappa The Phi Beta Kappa Society () is the oldest academic honor society in the United States, and the most prestigious, due in part to its long history and academic selectivity. Phi Beta Kappa aims to promote and advocate excellence in the liberal a ...
.


Career

In 2006, Grannis recorded and self-released two more albums, ''One More in the Attic'' and ''In Memory of the Singing Bridge.'' In early 2007, she recorded "Ours to Keep" written by Rachael Lawrence and Deborah Ellen. This song would be featured regularly on ''
General Hospital ''General Hospital'' (often abbreviated as ''GH'') is an American daytime television soap opera. It is listed in ''Guinness World Records'' as the list of longest-running television shows by category, longest-running American soap opera in pro ...
'' and was in an episode of the
ABC Family The American cable television, cable and satellite television network that is now known as Freeform (TV channel), Freeform was originally launched as the CBN Satellite Service on April 29, 1977, and has gone through several different owners (and s ...
's mini-series '' Samurai Girl'' in September 2008. On November 14, 2007, she created her YouTube account and began posting videos of her songs online. Her first video, "Message from Your Heart", was entered into Doritos Crash the Super Bowl contest. Her progress in the competition was covered in the ''
Orange County Register ''The Orange County Register'' is a paid daily newspaper published in California. The ''Register'', published in Orange County, California, is owned by the private equity firm Alden Global Capital via its Digital Fiest/Media News subsidiaries. ...
'' and ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
''. and featured on '' FOX News Los Angeles'', ''
Good Day L.A. ''Good Day L.A.'' is an American morning television news and entertainment program airing on KTTV (channel 11), a Fox owned-and-operated television station in Los Angeles, California, owned by the Fox Television Stations subsidiary of Fox Corpo ...
'' and ''
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
''. The contest, which she won, landed her a contract with
Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...
. Her YouTube videos have received more than 99 million views and have propelled her to become one of YouTube's most popular personalities. Grannis planned to work with
Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...
to produce a new album, but in January 2009, she announced that she was leaving the label to be an independent artist. On February 24, 2008, Grannis sang the national anthem for the Auto Club 500
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
race in
Fontana, California Fontana is a city in San Bernardino County, California. Founded by Azariel Blanchard Miller in 1913, it remained essentially rural until World War II, when entrepreneur Henry J. Kaiser built a large steel mill in the area. It is now a regional h ...
. In June 2009 her songs "Never Never" and "People" were used in episodes of
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
's reality series ''
College Life ''College Life'' is a reality television program on MTV created by David Wexler about the day-to-day lives of eight University of Wisconsin-Madison freshmen, filmed on the campus of the University but without the cooperation thereof (a disclaime ...
''. On January 13, 2010, Grannis was the headliner at a sold-out show at The Troubadour club in Los Angeles.


''Stairwells'' (2010)

''Stairwells'' was released on February 23, 2010, and included many original songs already appearing on YouTube, as well as three previously unreleased songs: "World in Front of Me", "In Your Arms", and "Mr. Sun". ''Stairwells'' debuted at No. 139 on the ''Billboard'' 200, No. 5 on the Billboard Top Internet Albums chart, No. 2 on the
Billboard Heatseekers Top Heatseekers are "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales by new an ...
chart, and No. 18 on the Billboard Independent Albums chart. The location of her release party for ''Stairwells,'' the Dakota Lounge in Santa Monica, was the subject of an article in the ''Orange Country Register'' because the venue enabled her to show her gratitude to her fans. On March 13, 2010, her single "Valentine" was played by
Paul Gambaccini Paul Matthew Gambaccini (born April 2, 1949) is an American-British radio and television presenter and author in the United Kingdom. He has dual United States and British nationality, having become a British citizen in 2005. Known as "The Grea ...
on
BBC Radio 2 BBC Radio 2 is a British national radio station owned and operated by the BBC. It is the most popular station in the United Kingdom with over 15 million weekly listeners. Since launching in 1967, the station broadcasts a wide range of content. ...
, a popular radio station in the UK. The music video for "Valentine" directed by a young and talented viral video director
Ross Ching Ross Ching is an American filmmaker based in Los Angeles, California. Early life and education Ching grew up in San Jose, California. He started making skateboarding videos as a teenager. Ching went on to study film at San Diego State Universit ...
has been viewed well over 21 million times on YouTube. Grannis' ''Stairwells'' Springtime Tour began in San Francisco on May 24, 2010, and concluded in late June after several stints on the
East Coast East Coast may refer to: Entertainment * East Coast hip hop, a subgenre of hip hop * East Coast (ASAP Ferg song), "East Coast" (ASAP Ferg song), 2017 * East Coast (Saves the Day song), "East Coast" (Saves the Day song), 2004 * East Coast FM, a ra ...
and in Canada. Her Fall Tour began on September 17, 2010, and concluded on November 17, 2010. On July 10, 2010, she played at
Lilith Fair Lilith Fair was a concert tour and travelling music festival, founded by Canadian musician Sarah McLachlan, Nettwerk Music Group's Dan Fraser and Terry McBride, and New York talent agent Marty Diamond. It took place during the summers of 1997 ...
in
St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi River, Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the Greater St. Louis, ...
. In 2010, Grannis was featured as Judy in a miniseries by
Wong Fu Productions Wong Fu Productions is an American filmmaking group founded by Wesley Chan (born April 27, 1984), Ted Fu (born October 26, 1981), and Philip Wang (born October 28, 1984). The trio met at the University of California, San Diego in 2004 and prod ...
entitled "Funemployed". In early 2011, Grannis was awarded the title of Sirius/XM CoffeeHouse's 2010 Singer-Songwriter Discovery of the Year after a months-long online voting period. Her song "Heart and Mind" was used for the German TV series
Anna und die Liebe Anna und die Liebe (''Anna and (the) Love'') is the eleventh Telenovela made in Germany. It has aired since 25 August 2008 on German channel Sat.1 and Austrian Channel ORF 1. Summary In its first season, Anna Polauke is extremely shy. In front ...
. On November 3, 2011, Grannis released a stop-motion music video for the single In Your Arms, using 288,000
Jelly Belly Jelly Belly Candy Company, formerly known as Herman Goelitz Candy Company and Goelitz Confectionery Company, is an American company that manufactures Jelly Belly jelly beans and other candy. The company is based in Fairfield, California, with ...
jelly beans. It took about 2 years to complete the project. The video accumulated over 1 million views within the first three days. It now has over 13 million views.


World in Front of Me Tour (2011)

In April 2011, Grannis launched her first world tour. She performed in the eastern regions of Canada and in the eastern and southern regions of the United States. She continued in May through the northwest region of North America which included stops in Vancouver,
British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...
, and Los Angeles. Shows in Europe and southeast Asia followed into the fall of 2011.


In Your Arms Tour (2011)

In late 2011 and into 2012, Grannis launched her In Your Arms Tour in Europe, Asia (Indonesia, Singapore, Philippines, Malaysia, Hong Kong), Australia, and North America. In March 2013, Grannis gave a talk at
TEDx TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". TED was founded by Richard Sau ...
Hollywood titled 'Finding Community Through the Internet'.


''Elements'' (2014)

''Elements'' was released on May 6, 2014, and was produced by Matt Hales (a.k.a. Aqualung). Starting in November 2013, Grannis began ramping up for the forthcoming album with the launch of "Kina Mondays", which promised a weekly video via Kina's YouTube channel. Nearly six months later, she continued to deliver on that promise and released a video for "The Fire", the first single from ''Elements''. The song showcases acoustics and folk-driven vocals. The following week another album track was released via video with a stripped-down version of "My Own" featuring her sisters. "Dear River", an upbeat track, premiered on ''Glamours "Obsessed Blog". ''Elements'' debuted at No. 48 on the Billboard 200, No. 4 on the Billboard Americana/Folk chart, and No. 7 on the Billboard Independent Albums chart. On its release day, ''Elements'' hit No. 2 on iTunes Singer Songwriter Chart, and No. 1 on iTunes Canada. Grannis announced that she would be celebrating the release of her sophomore studio album ''Elements'' with fans at a handful of intimate shows across North America, kicking off with a show at the
Troubadour A troubadour (, ; oc, trobador ) was a composer and performer of Old Occitan lyric poetry during the High Middle Ages (1100–1350). Since the word ''troubadour'' is etymologically masculine, a female troubadour is usually called a ''trobairit ...
in Hollywood on May 6 – ''Elements'' release date. From there, she performed in San Francisco, New York City, Brooklyn, DC, Boston, Toronto, and Chicago. The select dates were the first time fans could hear ''Elements'' live and also served as her first official headline run since the spring of 2012. In late 2014 and 2015, Grannis launched her Elements tour in Europe and North America. She embarked on a tour of Southeast Asia, but was only able to play two shows before she and her band were detained by Indonesian authorities for having the wrong type of visas. Grannis and her crew were deported from the country after three months.


Patreon

Grannis joined Patreon, a site created by Jack Conte to provide artists a living via direct support, in April 2014. In April 2017, Grannis created a record label entirely composed of her patrons and began creating an album entirely funded by her supporters. On advice of these supporters, the record label was named KG Records. Grannis began recording, producing, and releasing songs from the upcoming album throughout 2017.


''In the Waiting'' (2018)

Her first major release under KG Records was the album ''In The Waiting'', on June 29, 2018.


Collaborations

Grannis has been a part of several Wong Fu Productions short films including The Last, as well as the series Funemployed and Single by 30. She has also appeared in other YouTube stars' videos. One of the bands Grannis has performed with in YouTube videos is Boyce Avenue. They have recorded many cover songs together such as Fast Car, originally by Tracy Chapman, and the song With or Without You by U2. She also collaborated with Ryan Higa, David Choi, and Jesse Epstein to create a comedic song and music video, titled "Millennial Love".


Personal life

Grannis has two sisters, Misa and Emi, both of whom have occasionally been featured in her
video blog A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
s, as well as accompanying her at concerts and on tour. Her father, Gordon, is a
chiropractor Chiropractic is a form of alternative medicine concerned with the diagnosis, treatment and prevention of mechanical disorders of the musculoskeletal system, especially of the spine. It has esoteric origins and is based on several pseudoscie ...
, and her mother, Trish, is a
graphic designer A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...
. On August 31, 2013, Grannis married frequent musical collaborator
Jesse Epstein Jesse may refer to: People and fictional characters * Jesse (biblical figure), father of David in the Bible. * Jesse (given name), including a list of people and fictional characters * Jesse (surname), a list of people Music * ''Jesse'' ( ...
in a small ceremony in Los Angeles, California, after they had dated for 11 years. They met while attending Capistrano Valley High School in 2002; Jesse was in the grade below Kina. Grannis used footage from her wedding to create the music video she released for her song "My Dear". In June 2021, after years of struggling with infertility, Grannis announced that she and her husband were expecting a daughter. On September 14, 2015, Grannis and her band left Los Angeles heading to Jakarta, Indonesia. It would have been the first concert in a tour of Southeast Asia. Due to complications with her work visa, she was detained for 100 days in the country. During this time she was told to not talk about her struggles or create any YouTube videos. While waiting each day for an update she was able to write two songs, ''California'' and ''For Now''.


Philanthropy

An avid supporter of cancer research, Grannis has performed at several Southern California Relay For Life functions over the years. In late 2007, she contributed her music to the Band Together: To Fight Measles benefit album. In October 2008, she participated in the Nike Women's Marathon in San Francisco to support the Leukemia Lymphoma Society in honor of her mother, raising $6,000 for the organization. In 2009, the philanthropic organization Sister to Sisters adopted her song ''Message from Your Heart.'' In 2011, Grannis contributed her song ''Message from Your Heart'' to a benefit album released as part of a broader relief effort for the
2011 Tōhoku earthquake and tsunami The occurred at 14:46 JST (05:46 UTC) on 11 March. The magnitude 9.0–9.1 (M) undersea megathrust earthquake had an epicenter in the Pacific Ocean, east of the Oshika Peninsula of the Tōhoku region, and lasted approximately six minutes ...
. In 2012, she launched a charity project called Run Team Kina dedicated to the promotion of personal health and wellness and to raise money for the Leukemia Lymphoma Society. In 2012, Run Team Kina raised $71,886 for The Leukemia & Lymphoma Society.


Discography

*''Sincerely, Me.'' *''One More in the Attic'' *''In Memory of the Singing Bridge'' *''Stairwells'' *''Elements'' *''In the Waiting'' *''It's Hard To Be Human''


Songs in other media


Television appearances

* Good Day, LA (KTTV, Los Angeles) – February 5, 2008 * NASCAR California 500 (Fox, National) – February 24, 2008 * The Early Show (CBS, National) – June 19, 2010 * San Diego Living (XETV, San Diego) – September 14, 2010 * The Morning Show (WJXT, Jacksonville) – October 6, 2010 * Good Day (WOFL, Orlando) – October 8, 2010 * Featured in "Nice Guys" Music Video with
Chester See Chester See (born Chester Lionel Watch April 20, 1983) is an American YouTuber, singer and actor. He is best known for his YouTube videos, which have garnered over 207 million views, as of September 2017. He appeared as Stacee Jaxx in ''Rock of ...
, NigaHiga, and KevJumba – May 31, 2011 * Taratata (France 2, Paris – France) – November 9, 2011 * Ellen (Syndicated, National) – November 15, 2011 * E! News (E!, National)- November 22, 2011 * Jimmy Kimmel Live! (ABC, National)- January 12, 2012 * Channel News Asia AM LIVE! ( Singapore ) – March 20, 2012 * The Real L Word (uncredited) (Showtime) – September 6, 2012


Web Series appearances

* Single by 30 as Joanna Taylor (YouTube Red Original Series) – (August 24, 2016 – October 4, 2016)


Film appearances

* ''
Crazy Rich Asians ''Crazy Rich Asians'' is a satirical 2013 romantic comedy novel by Kevin Kwan. Kwan stated that his intention in writing the novel was to "introduce a contemporary Asia to a North American audience". He claimed the novel was loosely based on his ...
'' as herself – August 15, 2018


Awards and nominations


References


External links


Official site
{{DEFAULTSORT:Grannis, Kina 1985 births Living people 21st-century American women guitarists 21st-century American guitarists 21st-century American women singers American women pop singers American women singer-songwriters American musicians of Japanese descent American pop guitarists American YouTubers Interscope Records artists Musicians from Orange County, California People from Mission Viejo, California Guitarists from California Singer-songwriters from California University of Southern California alumni 21st-century American singers American female YouTubers