Killer Merch LLC is an American

merchandising Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more i ...

company co-owned by

beauty YouTuber A beauty YouTuber, commonly referred to as a "beauty vlogger", "beauty guru", "beauty influencer," or "Beautuber", is a person who creates and posts videos to YouTube about cosmetics, fashion, hair-styling, nail art, and other beauty-related topi ...

Jeffree Star Jeffree Star (born Jeffrey Lynn Steininger Jr., November 15, 1985) is an American YouTuber, makeup artist, and former singer-songwriter. He is the founder and owner of Jeffree Star Cosmetics. In 2009, Star released a studio album, ''Beauty Kill ...

. It also manages ecommerce, design, production and fufillment.

History

Killer Merch was founded in 2014 by unnamed "music industry professionals" and was originally meant for music artists, but expanded to work with

internet celebrities An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...

in 2016. It currently works with around forty of them. Killer Merch appeared in '' The Beautiful World of Jeffree Star''. In 2019, Killer Merch and its business development manager Stefan Toler partnered with

Cody Ko Cody Michael Kolodziejzyk ( , Polish: ; born November 22, 1990), better known online as Cody Ko, is a Canadian YouTuber, comedian, podcaster and rapper. Kolodziejzyk first became popular on Vine in 2014, before becoming a commentary YouTuber on i ...

and Noel Miller to sell their mechandise. The company previously represented their music group Tiny Meat Gang and sold their tour merchandise after partnering with them a year ago. Killer Merch also works with mainstream celebrities such as

Kevin Hart Kevin Darnell Hart (born July 6, 1979) is an American comedian and actor. Originally known as a stand-up comedian, he has since starred in Hollywood films and on TV. He has also released several well-received comedy albums. After winning se ...

and

Lil Dicky David Andrew Burd (born March 15, 1988), better known by his stage name Lil Dicky, is an American rapper, comedian, and actor. He came to prominence with the release of the music video for his song "Ex-Boyfriend" in 2013, which became popular w ...

. In October 2019, Killer Merch and

Shane Dawson Shane Lee Yaw (born July 19, 1988), better known as Shane Dawson, is an American YouTuber, actor, fimmaker, writer, and musician. One of the first people to rise to fame on YouTube, he began making videos in 2008 at the age of 19 and garnered ...

partnered to launch Dawson's merchandise. The items sold out within an hour. After his

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with

Tati Westbrook Tatiana Aleksandra Westbrook (née Krievins, born February 14, 1982) is an American YouTuber and makeup artist. Career YouTube Westbrook, a former image consultant turned makeup artist, created her YouTube channel GlamLifeGuru, later renam ...

, Killer Merch discontinued its partnership with

James Charles James Charles Dickinson (born May 23, 1999) is an American beauty YouTuber and makeup artist. While working as a local makeup artist in his hometown of Bethlehem, New York, Charles started a YouTube channel, where he posts makeup tutorials. ...

' clothing line Sisters Apparel. Despite both Star's and Dawson's involvement with the controversy, Killer Merch continued to restock Dawson's merchandise to backlash online. In 2020, Killer Merch partnered with

Ninja A or was a covert agent or mercenary in feudal Japan. The functions of a ninja included reconnaissance In military operations, reconnaissance or scouting is the exploration of an area by military forces to obtain information about enem ...

and ''

Fortnite ''Fortnite'' is an online video game developed by Epic Games and released in 2017. It is available in three distinct game mode versions that otherwise share the same general gameplay and game engine: ''Fortnite Battle Royale'', a free-to-p ...

'' (2017). Star also opened Killer Merch's sister company Scorpio Logistics, for anonymous clients and managing Star's Star Lounge brand, in

Casper, Wyoming Casper is a city in, and the county seat of, Natrona County, Wyoming, United States. Casper is the second-largest city in the state, with the population at 59,038 as of the 2020 census. Only Cheyenne, the state capital, is larger. Casper is nic ...

Facility

Killer Merch operates from a five-warehouse facility in

Chatsworth, Los Angeles Chatsworth is a suburban neighborhood in the City of Los Angeles, California, in the San Fernando Valley. The area was home to Native Americans, some of whom left caves containing rock art. Chatsworth was explored and colonized by the Spanish be ...

. The facility also houses

Jeffree Star Cosmetics Jeffree Star Cosmetics is an American cosmetics company founded by internet personality Jeffree Star. Star claims to have invested his life savings to start the company's makeup line in 2014 with an initial three liquid lipstick colors. The comp ...

and had 125 employees. In March 2020, Star closed Killer Merch's offices, but they have since been reopened. They received a COVID-19 relief loan in September 2020, and ten confirmed cases of

COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...

were reported the next month.

References

External links

Official website
{Additional categories, date=December 2022 Jeffree Star Companies based in Los Angeles