Kids Preferred is a manufacturer of children's toys located in

East Windsor, New Jersey East Windsor is a township in Mercer County, New Jersey, United States. Located within the Raritan Valley region, the township is an outer-ring suburb of New York City in the New York Metropolitan area, as defined by the United States Census B ...

. The company was founded by Louis Premselaar in 1983 and has offices in

New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

and

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

. In addition to their own brand of products, Kids Preferred has produced licensed toys for brands such as: The Tale of Peter Rabbit, Care Bears,

Curious George Curious George is a fictional monkey who is the title character of a series of popular children's picture books written by Margret and H. A. Rey. Various media, including films and TV shows, have been based upon the original book series. Geor ...

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

Goodnight Moon ''Goodnight Moon'' is an American children's book written by Margaret Wise Brown and illustrated by Clement Hurd. It was published on September 3, 1947, and is a highly acclaimed bedtime story. This book is the second in Brown and Hurd's "cla ...

Guess How Much I Love You ''Guess How Much I Love You'' is a British children's book written by Sam McBratney and illustrated by Anita Jeram, published in 1994, in the United Kingdom by Walker Books and in 1995, in the United States by its subsidiary Candlewick Press. The ...

Llama Llama The Llama llama, also spelled Llamallama or Lama lama, was probably a dance with the characteristics of a farce or a disguise game with acrobatic elements. It is believed that the name of the dance came from the Aymara language, which was the nam ...

, Ryan's World, Rudolph the Red-Nosed Reindeer, and The World of Eric Carle products.

References

Toy companies of the United States 1983 establishments in New Jersey Companies based in New Jersey {{Toy-company-stub