Kidinakorner (stylized as KIDinaKORNER) is an American record company founded in 2011 by British music producer and songwriter Alexander "Alex da Kid" Grant. The company houses a

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

music publishing A music publisher is a type of publisher that specializes in distributing music. Music publishers originally published sheet music. When copyright became legally protected, music publishers started to play a role in the management of the intellect ...

, commercial production and a

marketing agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

. The company is home to several prominent acts in the music industry, including

Imagine Dragons Imagine Dragons is an American pop rock band from Las Vegas, Nevada, consisting of lead singer Dan Reynolds, guitarist Wayne Sermon, bassist Ben McKee and drummer Daniel Platzman. The band first gained exposure with the release of their sing ...

and

X Ambassadors X Ambassadors (also stylized XA) are an American pop rock band from Ithaca, New York. Its members currently include lead vocalist Sam Harris, keyboardist Casey Harris, and drummer Adam Levin. Russ Flynn is a touring member that plays guitar and ...

Record label

In 2010, Alexander "Alex da Kid" Grant founded Wonderland Entertainment, a

publishing Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

and

production company A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and ...

. On August 10, 2010, it was revealed he had signed American singer-songwriter

Skylar Grey Holly Brook Hafermann (born February 23, 1986), known professionally as Skylar Grey, is an American singer, songwriter, and record producer from Mazomanie, Wisconsin. In 2004, at the age of 17, Grey signed a publishing deal with Universal Music ...

, to a publishing deal. On June 1, 2011,

Interscope Geffen A&M Records Interscope Geffen A&M Records (IGA), is an American umbrella label owned by Universal Music Group, consisting of record labels Interscope Records, Geffen Records, and A&M Records. History Interscope Geffen A&M Records was established in 1999, f ...

, a subsidiary of

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

, announced Grant signed a joint venture deal to launch his label imprint, KIDinaKORNER. The announcement came after Grant produced three of

2010 File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...

's biggest

singles Singles are people not in a committed relationship. Singles may also refer to: Film and television * ''Singles'' (miniseries), a 1984 Australian television series * ''Singles'' (1992 film), written and directed by Cameron Crowe * ''Singles'' ...

, namely "

Airplanes An airplane or aeroplane (informally plane) is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, and wing configurations. The broad spectr ...

," " Love the Way You Lie," and " Coming Home," as well as

2011 File:2011 Events Collage.png, From top left, clockwise: a protester partaking in Occupy Wall Street heralds the beginning of the Occupy movement; protests against Libyan dictator Muammar Gaddafi, who was killed that October; a young man celebrate ...

's "

I Need a Doctor "I Need a Doctor" is a single by American rapper Dr. Dre featuring fellow American rapper Eminem and American singer Skylar Grey. The song was produced by Alex da Kid and released for digital download through the American iTunes Store on February ...

." On June 14, 2011, KIDinaKORNER released Skylar Grey's debut single, titled "

Dance Without You Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoire ...

," via digital distribution. In November 2011, Grant signed American rock band

and in 2012, released their debut album, ''

Night Visions ''Night Visions'' is the debut studio album by American pop rock band Imagine Dragons. It was released on September 4, 2012, through Kidinakorner and Interscope Records. The album was primarily produced by the band themselves, as well as Englis ...

''. ''Night Visions'', included the Diamond-certified single "

Radioactive Radioactive decay (also known as nuclear decay, radioactivity, radioactive disintegration, or nuclear disintegration) is the process by which an unstable atomic nucleus loses energy by radiation. A material containing unstable nuclei is consid ...

", which spent a record-setting 87 weeks on the US ''Billboard'' Hot 100 chart. In January 2013, British singer-songwriter

Jamie N Commons James Nicholas Commons (born 22 October 1988) is a British singer and songwriter, based in New Cross, London. Early life and education Commons was born in Bristol, England, but was raised, in part, in Chicago, Illinois, United States. At age ...

, signed a record deal with KIDinaKORNER/Interscope. In 2015, KIDinaKORNER released

debut, ''VHS'', which was certified gold by the RIAA. In 2016,

Alex da Kid Alexander Junior Grant (born 27 August 1983), professionally known as Alex da Kid or by.ALEXANDER, is a British musician, record producer, songwriter, record executive and fashion designer from Wood Green, London. He has gained recognition for p ...

released his debut single "Not Easy" featuring

Elle King Tanner Elle Schneider (born July 3, 1989), known professionally as Elle King, is an American singer, songwriter, and musician. Her musical style was influenced by Country music, country, Rock music, rock and blues. In 2012, King released her d ...

Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer, songwriter, and actor. He released his debut album, ''Show and Prove'', in 2006 and signed to Warner Bros. Records in 200 ...

. On the 19th of July, Skylar Grey announced that she had left Interscope/KidinaKorner.

Marketing

After partnering with brands like

Jeep Jeep is an American automobile marque, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Moto ...

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...

, and

Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrelat ...

, KIDinaKORNER entered into joint venture with WPP, one of the largest marketing and communications companies in the world, to build marketing campaigns centered around music.

Artists

Releases

References

External links

Interscope.com/kidinakorner
{{Authority control Record labels established in 2011 American record labels Music production companies Labels distributed by Universal Music Group Alternative rock record labels Contemporary R&B record labels Vanity record labels