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The Kia Ray
concept car A concept car (also known as a concept vehicle, show vehicle or prototype) is a car made to showcase new styling and/or new technology. They are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or ...
is a prototype of a car that is designed to be a fuel-efficient, environmentally conscious vehicle. At the 2010
Chicago Auto Show The Chicago Auto Show is held annually in February at Chicago's McCormick Place convention center. It is the largest auto show in North America. History Samuel Miles, formerly a promoter of bicycle shows, produced the first "official" Chic ...
,
Kia Motors Kia Corporation, commonly known as Kia (, ; formerly known as Kyungsung Precision Industry and Kia Motors Corporation), is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second lar ...
entered the green car competition with the Kia Ray, unveiling this plug-in hybrid prototype that can be electrically recharged through a standard
electrical outlet AC power plugs and sockets connect electric equipment to the alternating current (AC) mains electricity power supply in buildings and at other sites. Electrical plugs and sockets differ from one another in voltage and current rating, shape, ...
.


Overview

It has a 106.3 inch
wheelbase In both road and rail vehicles, the wheelbase is the horizontal distance between the centers of the front and rear wheels. For road vehicles with more than two axles (e.g. some trucks), the wheelbase is the distance between the steering (front ...
and an aerodynamic design. The company claims the Kia Ray can cover as many as without a battery charge. In its bid to be more eco-friendly, the tires are skinny and even the audio system has been designed to use less electricity. According to
Car and Driver ''Car and Driver'' (''CD'' or ''C/D'') is an American automotive enthusiast magazine. In 2006 its total circulation was 1.23 million. It is owned by Hearst Magazines, who purchased prior owner Hachette Filipacchi Media U.S. in 2011. It was f ...
, the Kia Ray's debut at the 2010 Chicago Auto Show, "represents an ambitious confluence of style and technology, and was arguably one of the strongest traffic-stoppers at the show." The vehicle is part of the EcoDynamics sub-brand of
Kia Motors Kia Corporation, commonly known as Kia (, ; formerly known as Kyungsung Precision Industry and Kia Motors Corporation), is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second lar ...
and is designed to get the gasoline energy equivalent of 202 miles per gallon running on battery power and a range of 746 miles operating as a gasoline hybrid at 74 miles per gallon. The company says the prototype was designed "with lightweight and recycled materials, as well as with hexagonal roof-top
solar cell A solar cell, or photovoltaic cell, is an electronic device that converts the energy of light directly into electricity by the photovoltaic effect, which is a physical and chemical phenomenon.
s embedded in the glass roof panel that power extra lighting or climate control systems". If produced, the Kia Ray is in the same class as the
Kia Optima Optima is a humanist sans-serif typeface designed by Hermann Zapf and released by the D. Stempel AG foundry, Frankfurt, West Germany in 1958. Though classified as a sans-serif, Optima has a subtle swelling at the terminals suggesting a glyphic s ...
and the
Hyundai Sonata The Hyundai Sonata is a mid-size car that has been manufactured by Hyundai since 1985. The first generation Sonata, which was introduced in 1985, was a facelifted Hyundai Stellar with an engine upgrade, and was withdrawn from the market in two ...
as a mid-size car and it would have conventional rear doors.


See also

*
Kia Ray The Kia Ray is a city car manufactured by Kia exclusively for the South Korean domestic market. Based on the Kia Picanto/Morning, it was specifically developed in compliance with the "light car" ( ko, 경차, translit=Gyeongcha) category that ...
*
Government incentives for plug-in electric vehicles Government incentives for plug-in electric vehicles have been established around the world to support policy-driven adoption of plug-in electric vehicles. These incentives mainly take the form of purchase rebates, tax exemptions and tax credits, ...
* List of battery electric vehicles *
List of modern production plug-in electric vehicles This is a list of battery electric vehicles that are mass-produced, formerly produced, and planned. It includes only vehicles exclusively using chemical energy stored in rechargeable battery packs, with no secondary source of propulsion (e.g ...


References

{{Kia Ray 2010s cars All-wheel-drive vehicles Electric concept cars Mid-size cars Sedans