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The Kia Opirus is an
executive car Executive car is a British term for a large car which is equivalent to the European E-segment and American full-size classifications. Executive cars are larger than compact executive cars (and the non-luxury equivalent mid-size cars), and smal ...
/
full-size Full-size car—also known as large car—is a vehicle size class which originated in the United States and is used for cars larger than mid-size cars, it is the largest size class for cars. In Europe, it is known as E-segment or F-segment. ...
sedan, manufactured by
Kia Motors Kia Corporation, commonly known as Kia (, ; formerly known as Kyungsung Precision Industry and Kia Motors Corporation), is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second lar ...
and marketed over a single generation for model years 2003–2012 globally and 2004-2009 in North America. Having debuted internationally at the 2003 Geneva Motor Show, the four-door, five-passenger, front-engine, front-drive sedan was launched to the North American market at the New York International Auto Show and in San Diego, bearing the ''Amanti'' nameplate — and prioritizing luxury content and comfort over dynamic performance and agility. Intended to give Kia upward access to global premium markets, the Opirus represented a departure for the brand in both styling and market positioning. Developed over 22 months at a cost US$167 million (€143 million), 18% of the overall development cost went to R&D investment and 41% to development of production technologies. As Kia's first premium vehicle, the Opirus replaced the
Mazda 929 The Mazda 929 is a full-size car which was sold by the Japanese automobile manufacturer Mazda between 1973 and 1997. Mazda used the 929 nameplate for export markets only, badge engineering In the automotive industry, rebadging is a form of ...
-derived
Enterprise Enterprise (or the archaic spelling Enterprize) may refer to: Business and economics Brands and enterprises * Enterprise GP Holdings, an energy holding company * Enterprise plc, a UK civil engineering and maintenance company * Enterpris ...
in the South Korean domestic market. The Opirus was also the first Kia vehicle sharing a platform with sister company Hyundai, using a variation of the third generation Hyundai Grandeur/XG Y4 platform. For the Oprius, the platform was lengthened 1.9 inches, overall length increased 4.1 inches and height increased 2.6 inches. As Kia's largest sedan, the Opirus was marketed in a single trim level, sharing components with the Grandeur/XG, and a range of engines including its 3.5 L
V6 engine A V6 engine is a six-cylinder piston engine where the cylinders share a common crankshaft and are arranged in a V configuration. The first V6 engines were designed and produced independently by Marmon Motor Car Company, Deutz Gasmotoren Fabr ...
(North America). All models were manufactured in Kia's Hwaseong Plant near Incheon. A 2007
facelift A facelift, technically known as a rhytidectomy (from the Ancient Greek () "wrinkle", and () "excision", the surgical removal of wrinkles), is a type of cosmetic surgery procedure used to give a more youthful facial appearance. There are mul ...
, introduced at the 2006
Paris Auto Show The Paris Motor Show (french: Mondial de l'Automobile) is a biennial auto show in Paris. Held during October, it is one of the most important auto shows, often with many new production automobile and concept car debuts. The show presently take ...
, included upgraded specifications, a curb weight reduction of 250 pounds, revised suspension and a 3.8 L V6 engine (North America) with a 32-percent increase in power over its predecessor. Styling revisions included a shorter and wider grill, revised hood, headlamps, front and rear bumper fascias, alloy wheels, trunk deck lid, tail lamps, dual exhaust outlets and rear quarter panels. The interior featured a revised instrument panel design. The name ''Opirus'' referred to the ancient city of
Ophir Ophir (; ) is a port or region mentioned in the Bible, famous for its wealth. King Solomon received a shipment from Ophir every three years (1 Kings 10:22) which consisted of gold, silver, sandalwood, pearls, ivory, apes, and peacocks. ...
, noted for its wealth — and was selected via an online survey from the choices of ''Opirus'', ''Regent'' and ''Conzern''. In 2004, the New York Times described the name ''Amanti'' as an untranslatable latinate construction, intended to connote luxury.


Design and equipment

The Opirus' styling — described variously as conservative, neo-classic, restrained, unoriginal and derivative — drew cues from disparate sources, notably the
Mercedes-Benz E-class The Mercedes-Benz E-Class is a range of executive cars manufactured by German automaker Mercedes-Benz in various engine and body configurations. Produced since 1953, the E-Class falls midrange in the Mercedes line-up, and has been marketed worldwi ...
,
Lincoln Town Car The Lincoln Town Car is a model line of full-size luxury sedans that was marketed by the Lincoln division of the American automaker Ford Motor Company. Deriving its name from a limousine body style, Lincoln marketed the Town Car from 1981 to ...
, Jaguar S-Type,
Lexus GS The is an executive car sold by Lexus, the premium division of Toyota. The same car had been launched in 1991 as the Toyota Aristo in Japan. For non-Japanese markets, it was released as the Lexus GS in February 1993. It continued using the Toyo ...
, Chrysler 300C, and
Lancia Thesis The Lancia Thesis (Type 841) is a full-size car produced by Italian automaker Lancia between 2001 and 2009. It was available with naturally aspirated and turbocharged engines ranging between 2.0 and 3.2 litres, in both straight-5 or V6 conf ...
. In the Korean Domestic Market, interior features included available heated and reclining rear seats, high-intensity-discharge headlights, navigation system, electro-luminescent gauges, ignition immobilizer, reverse parking sensors and electronically adjustable suspension settings. In North America, the sedan was marketed to value-sensitive 40-to-60-year-old professionals with standard equipment at introduction including manually tilting leather-wrapped, four-spoke steering wheel with faux woodgrain inserts and remote audio and cruise controls; faux wood grain dash, console and door accents (lighter prior to the 2007 facelift, darker thereafter); power locks and windows; CD player with six speakers; electronic driver- and passenger-adjustable climate control; front, curtain and side airbags; dual zone automatic climate control; keyless entry; herring bone cloth interior; glove-box only key; elongated LED turn-signals; rain-sensing windshield wipers; analog clock; foot-operated parking brake (releasable by a dash-mounted pull-handle); power moonroof; 16" alloy wheels; full-size spare on an alloy wheel; and an eight-way powered driver's bucket seat and four-way passenger bucket seat with door-mounted adjustment controls using a "mock-seat" ergonomic design. The interior received heavy acoustic insulation, and later models included heated rear seats, and electro-luminescent instrument lighting. European models include two ISOFIX anchorage points. Options included leather interior, 270-watt Infinity stereo with subwoofer and six-disc changer, dashboard LCD screen, trip computer with 4" LCD screen, heated seats, Adjustable pedals, auto-dimming rearview mirror, and pearl coat paint. Safety equipment included eight airbags, and obstruction-sensing, anti-pinch power windows. The Opirus offered a passenger volume of 105.6 cubic feet and a 15.5 cubic foot cargo volume — the trunk equipped with a gas strut-assisted lid and luggage restraining net. In North America,
J.D. Power and Associates J.D. Power is an American consumer research, data, and analytics firm based in Troy, Michigan. The company was founded in 1968 by James David Power III. It conducts surveys of customer satisfaction, product quality, and buyer behavior for the au ...
recognized the Amanti as the "Most Appealing Premium Midsize Car" in its 2005 Automotive Performance, Execution and Layout Study.


Drivetrain

The Opirus was marketed globally with the 3.5L Sigma and the 3.8L Lambda engines. The North American Amanti featured the 3.5 liter engine producing 200 bhp at 5500 rpm and 220 lb.-ft. of torque at 3500 rpm. Shifting was by a 5-speed automatic transmission, shifting either in fully automatic or manual sequential modes — the latter controlled via an "H"-shaped shift gate. Steering was an electronically power assisted rack and pinion system with an overall ratio of 15.24:1 and a turning radius of 5.7 meters. Suspension featured coil springs, anti-roll bars (26 mm front, 16 mm rear), gas-pressurized shocks, a front independent, double A-arm (wishbone) design with unequal-length control arms and rear multi-link rear geometry. Suspension included an ECS (electronically controlled suspension) system with automatic and sport mode, selectable via a switch adjacent to the transmission shift gate and the sport mode providing stiffer shock absorber settings. Brakes included 11.9/11.2-inch front/rear discs with four channel, four sensors ABS (anti-lock brakes), BAS (emergency brake assist), EBD (electronic brake force distribution), TCS (traction control system), and ESP (electronic stability program). The Opirus is the first Kia to integrate an
Electronic Stability Program Electronic stability control (ESC), also referred to as electronic stability program (ESP) or dynamic stability control (DSC), is a computerized technology that improves a vehicle's stability by detecting and reducing loss of traction ( skiddi ...
(ESP), developed with Continental Teves of Germany.


Engines

File:KIA Opirus-02.jpg, 2003 Kia Opirus File:07 Kia Amanti.jpg, 2007 Kia Amanti File:2008 opirus 3.8 gl.jpg, 2008 Kia Opirus GL File:2009 opirus 3.8 gl.jpg, 2009 Kia Opirus GL


References


External links


Kia Opirus official site

Cars.com review

ConsumerGuide review


{{Kia North America Opirus Executive cars Full-size vehicles Flagship vehicles Sedans Front-wheel-drive vehicles Cars introduced in 2003 Limousines