Khaza
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''Khaza'' is the third
studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
by American rapper
Kevin Gates Kevin Jerome Gilyard (born February 5, 1986), better known by his stage name Kevin Gates, is an American rapper, singer, and entrepreneur. He is currently signed to Bread Winners' Association with a partnership with Atlantic Records. His debut ...
. It was released on June 17, 2022, via
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...
and Bread Winners' Alumni. The album includes only one feature,
Juicy J Jordan Michael Houston III (born April 5, 1975), known professionally as Juicy J, is an American rapper and record producer. Originally from Memphis, Tennessee, he is a founding member of the Southern hip hop group Three 6 Mafia, established i ...
, however, it includes additional vocals from
Gucci Mane Radric Delantic Davis (born February 12, 1980), known professionally as Gucci Mane, is an American rapper and record executive. He helped pioneer the hip hop subgenre of trap music alongside fellow Atlanta-based rappers T.I. and Young Jeezy, ...
. The album debuted and peaked at number eight on the US ''Billboard'' 200, moving 40,000 units in its first week.


Background

On January 28, 2022, via Instagram, Gates reported the culmination of ''Khaza'' while also previewing and teasing an unreleased R&B album. Weeks later, on February 23, 2022, Gates indicated that he'd tease the release date to the best comment on his Instagram post; nevertheless, it was never officially revealed. On May 16, 2022, Gates announced the Big Lyfe Tour, which will commence on August 18, 2022, in
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
, and will conclude on October 14, 2022, in
Pensacola, Florida Pensacola () is the westernmost city in the Florida Panhandle, and the county seat and only incorporated city of Escambia County, Florida, United States. As of the 2020 United States census, the population was 54,312. Pensacola is the principal ...
. On the same day, while promoting his single, "Bad for Me", Gates announced the album, its release date, and its cover art while also setting it for pre-sale. On June 11, 2022, without previewing the tracklist on his social media, the tracklist was unveiled via
Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...
, and
Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * Tidal (album), ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * ...
.


Singles

The album's first single, "
Thinking with My Dick "Thinking with My Dick" is a song by American rapper Kevin Gates from his tenth mixtape '' Stranger than Fiction'' (2013). It features American rapper Juicy J and was produced by Arthur McArthur. In March 2022, the song gained newfound popularity ...
" featuring
Juicy J Jordan Michael Houston III (born April 5, 1975), known professionally as Juicy J, is an American rapper and record producer. Originally from Memphis, Tennessee, he is a founding member of the Southern hip hop group Three 6 Mafia, established i ...
was released on July 16, 2013, however, the track had gone viral on the video-sharing platform
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...
, therefore, Gates decided to add it to the album's tracklist to increase sales as it had peaked at #37 on the Billboard Hot 100 after nine years. The lead single "Big Lyfe" was released on April 28, 2022. The music video was released the same day. The third single, "Bad For Me", was released on May 16, 2022. A week prior to the release of the album, on June 9, 2022, Gates released a
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
exclusive promotional single that remixed
Kodak Black Bill Kahan Kapri (born Dieuson Octave; June 11, 1997), better known by his stage name Kodak Black, is an American rapper. He gained initial recognition with his single "No Flockin", released in 2014. His debut album, ''Painting Pictures'' (20 ...
's "
Super Gremlin "Super Gremlin" is a song by American rapper Kodak Black, released on October 30, 2021, from the Sniper Gang label compilation ''Sniper Gang Presents Syko Bob & Snapkatt: Nightmare Babies'', a Halloween-themed project. It impacted US urban conte ...
", titled "Super General (Freestyle)", the song reached #1 trending in just one day. In the song, Gates revealed facts about his seven-year-long relationship with his wife Dreka Gates, and described how they have split apart. Just a day later from the viral single, on June 10, 2022, Gates released the final single from the album, "Intro" alongside its official music video. Just two days prior to the release of "Intro", and three days prior to the release of "Super General (Freestyle)", on June 12, 2022, Gates released another YouTube exclusive promotional single titled "Metro" which is heavily reminiscent of his November 2009 track, "Grown Man Music".


Critical reception

Aron from ''HotNewHipHop'' was positive, writing, "The unflinching honesty, aggressive delivery, and bold melodies are a return to form for one of Louisiana's most consistent artists of the past decade." ''
HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...
'' was more mixed, however, writing, "Even though a lot of the choices he makes throughout Khaza don’t really work, there are moments when he lands an emotional gut punch. ... If is latest freestyle'Super General' is any indication, Gates has figured out what he was trying to say, is processing his feelings and has proven he can come back more focused."
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
stated that "Third studio album Khaza amplifies the emotional intensity that marks Gates' best work as he explores the complex feelings of his long-term relationship ending. Heartbreak, vulnerability, and a conflicted mix of anger and longing run through much of Khaza."


Commercial performance

On July 2, 2022, ''Khaza'' debuted at number eight on the US ''Billboard'' 200 with 40,000
album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to traditi ...
s (including 3,000 pure album sales) in its first week, which became Kevin Gates' fifth US top-10 album debut. The album also debuted at number four on the US
Top R&B/Hip-Hop Albums Top R&B/Hip-Hop Albums is a music chart published weekly by '' Billboard'' magazine that ranks R&B and hip hop albums based on sales in the United States and is compiled by Nielsen SoundScan. The chart debuted as Hot R&B LPs in the issue dated J ...
chart and at number two on the US
Top Rap Albums Top R&B/Hip-Hop Albums is a music chart published weekly by ''Billboard'' magazine that ranks R&B and hip hop albums based on sales in the United States and is compiled by Nielsen SoundScan. The chart debuted as Hot R&B LPs in the issue dated Jan ...
chart, which also became his twelfth and eleventh top-10 albums on both charts overall. The album also accumulated a total of 47.05 million on-demand audio streams for its songs in its debut week.


Track listing


Personnel

* Colin Leonard – mastering (1–18) * John Will – mixing (1–10, 12–18)


Charts


Weekly charts


Year-end charts


References

{{Authority control 2022 albums Kevin Gates albums