Keyword may refer to:

Computing

Keyword (Internet search) Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direc ...

, a word or phrase typically used by bloggers or online content creator to rank a web page on a particular topic * Index term, a term used as a keyword to documents in an information system such as a catalog or a search engine *

Keyword advertising Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular ...

, a form of online advertising *

Keyword clustering Keyword clustering is a practice search engine optimization (SEO) professionals use to segment target search terms into groups (clusters) relevant to each page of the website. After keyword research, search engine professionals cluster keywords int ...

, a search engine optimization technique * A

reserved word In a computer language, a reserved word (also known as a reserved identifier) is a word that cannot be used as an identifier, such as the name of a variable, function, or label – it is "reserved from use". This is a syntactic definition, and a re ...

in a programming language

Other

Keyword (linguistics) In corpus linguistics a key word is a word which occurs in a text more often than we would expect to occur by chance alone.Scott, M. & Tribble, C., 2006, ''Textual Patterns: keyword and corpus analysis in language education'', Amsterdam: Benjamins ...

, word which occurs in a text more often than we would expect to occur by chance alone *

Keyword (rhetoric) Keywords are the words that academics use to reveal the internal structure of an author's reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and compre ...

, a word that academics use to reveal the internal structure of an author's reasoning * '' Keywords: A Vocabulary of Culture and Society'', 1973 non-fiction book by Raymond Williams * "Keyword" (Tohoshinki song), a 2008 J-pop song {{Disambiguation