Keytrade Bank is a financial services company based in
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
with a subsidiary in
Luxembourg
Luxembourg ( ; lb, Lëtzebuerg ; french: link=no, Luxembourg; german: link=no, Luxemburg), officially the Grand Duchy of Luxembourg, ; french: link=no, Grand-Duché de Luxembourg ; german: link=no, Großherzogtum Luxemburg is a small lan ...
.
History
VMS-Keytrade, Belgium's first online investment site, was founded in 1998.
In 2002, VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank.
Between 2005 and 2016, Keytrade Bank was part of the
Crelan Group, which until 2015 was 50% owned by the
Crédit Agricole Group, one of Europe's largest groups (own funds of €64.8 billion and net profit of €6 billion).
Since June 2016, Keytrade Bank has been part of the
Crédit Mutuel Arkéa banking group.
Products
Keytrade Bank offers all banking and trading services online.
Bank
Keytrade Bank offers all the usual services of a large bank with a current account, a savings account and a term account for free, but also debit and credit cards.
*
Current account: available 24 hours a day, yielding 5 cents for each operation executed; Bancontact / Mister Cash / Maestro cards for free and VISA and American Express credit cards.
*
Savings account
A savings account is a bank account at a retail bank. Common features include a limited number of withdrawals, a lack of cheque and linked debit card facilities, limited transfer options and the inability to be overdrawn. Traditionally, transa ...
: account with an interest rate of 0.05% a year + 0.20% fidelity premium.
*
Term account: period of the term between 1 week and 1 year and with the possibility to break up the term or to extend the time.
Trading
As a
brokerage firm
A broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. Neither role should be confu ...
, Keytrade Bank offers access to several markets:
Euronext Brussels
The Brussels Stock Exchange (french: Bourse de Bruxelles, nl, Beurs van Brussel), abbreviated to BSE, was founded in Brussels, Belgium, by decree of Napoleon in 1801. In 2002, the BSE merged with the Amsterdam, Lisbon and Paris stock exchanges ...
, Paris and London Stock Exchange, Frankfurt (Xetra), Milan (Borsa Italiana), Switzerland (SWX et Virt-x), Madrid (Bolsa de Madrid), Amsterdam, the U.S. (Nyse, Nasdaq, Amex et OTC-BB) and Canada (TSX & TSX Venture).
Keytrade Bank presents a broad range of products for private investors:
stocks,
options,
warrants,
turbo
In an internal combustion engine, a turbocharger (often called a turbo) is a forced induction device that is powered by the flow of exhaust gases. It uses this energy to compress the intake gas, forcing more air into the engine in order to pr ...
s,
mutual funds
A mutual fund is a professionally managed investment fund that pools money from many investors to purchase securities. The term is typically used in the United States, Canada, and India, while similar structures across the globe include the SICAV ...
,
trackers,
bonds,
structured products...
Keytrade Bank also offers Keytrade Pro, a professional
day-trading and
trend trading platform for new products, which used to be accessible only to professional investors. This platform allows the investor to invest in:
* The
Forex
The foreign exchange market (Forex, FX, or currency market) is a global decentralized or over-the-counter (OTC) market for the trading of currencies. This market determines foreign exchange rates for every currency. It includes all as ...
(with 160 currency crosses)
* The
Futures
Futures may mean:
Finance
*Futures contract, a tradable financial derivatives contract
*Futures exchange, a financial market where futures contracts are traded
* ''Futures'' (magazine), an American finance magazine
Music
* ''Futures'' (album), a ...
market with more than 400 available contracts in 15 markets
*
CFDs which allow investors to take position on more than 3500 underlying stocks on the 22 largest global markets with a leverage effect from 1 to 10.
Marketing
Keytrade Bank provides the numbers used in the daily financial magazine ''Cotes et Cours'', which is broadcast by the
RTBF. This partnership allows Keytrade Bank to run a short spot advertising just before and after the magazine. This seems like a win-win marketing operation for both the
RTBF and Keytrade Bank.
On 29 September 2014, KeytradeBank Belgium established a brand new visual identity: a new logo, website and advertising campaign have been announced.
It seems this new visual identity has not yet made its way to the Keytrade Bank subsidiaries: Keytrade Bank Nederland, Keytrade Bank Lux and Strateo (Switzerland).
Slogans
* ''"To the daring"'' (''Vive les audacieux'') - from 1 September 2014.
* ''"L'évolution est en marche"''
* ''"Quand on aime, on compte"''
References
{{Authority control
Banks established in 1998
Banks of Belgium
Financial services companies of Belgium
Companies based in Brussels
Crédit Mutuel