Kevin Werbach
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Kevin Werbach is an American academic, businessman and author. In 2002, he founded the Supernova Group, a technology analysis and consulting firm. Since 2004, Werbach is an Associate Professor of Legal Studies and Business Ethics at
The Wharton School The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in P ...
,
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
. He writes about business, policy, and social implications of emerging
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
and
communications technologies Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...
. On 14 November 2008 it was announced that then-President-elect
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
has selected Susan Crawford and Werbach to lead the review of the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
(FCC).


Biography

Werbach holds a BA from the
University of California at Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant univ ...
(1991) and a JD from
Harvard Law School Harvard Law School (Harvard Law or HLS) is the law school of Harvard University, a private research university in Cambridge, Massachusetts. Founded in 1817, it is the oldest continuously operating law school in the United States. Each class ...
(1994), where he was publishing editor of the ''
Harvard Law Review The ''Harvard Law Review'' is a law review published by an independent student group at Harvard Law School. According to the ''Journal Citation Reports'', the ''Harvard Law Review''s 2015 impact factor of 4.979 placed the journal first out of 143 ...
'' and publisher of the ''
Harvard Law Record The ''Harvard Law Record'' is an independent student-edited newspaper based at Harvard Law School. Founded in 1946, it is the oldest law school newspaper in the United States. Characteristics The ''Record'', a print and online publication, includ ...
''. Werbach was founder of the technology analysis and consulting firm Supernova Group (2002–present), editor of Release 1.0 (1998–2002), and counsel for new technology policy at the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
(1994-1998) during the president Clinton administration. Werbach has also served on the board of directors of the TPRC Research Conference on Communication, Information and Internet Policy (2003–2009), is a Fellow at the Center for Global Communications (GLOCOM),
International University of Japan The is a private university located in Minamiuonuma city in Niigata Prefecture, Japan. IUJ is the first graduate university in Japan, not offering undergraduate degrees, and one of the few Japanese universities which offers all courses in En ...
(2002–present), and sat on the advisory board of Knowledge@Wharton (2005–present), Public Knowledge (2002–present) and Socialtext (2003–present). Werbach is a professor of legal studies and business ethics at
The Wharton School The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in P ...
,
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
(since 2004). He was also the organizer of the annual Supernova technology conference and maintains a blog ("werblog"). On 14 November 2008 it was announced that President-elect
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
has selected Susan Crawford and Werbach to lead the review of the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
(FCC). The review team "will ensure that senior appointees have the information necessary to complete the confirmation process, lead their departments, and begin implementing signature policy initiatives immediately after they are sworn in." Werbach's areas of interest are emerging internet technologies, telecommunications policy, electronic commerce, wireless communication, and regulation. He also maintains a website of
flatulence Flatulence, in humans, is the expulsion of gas from the intestines via the anus, commonly referred to as farting. "Flatus" is the medical word for gas generated in the stomach or bowels. A proportion of intestinal gas may be swallowed environm ...
related puns based on "Smelt It, Dealt It". He advises major information technology and communications companies on strategic business and policy implications of emerging technologies. At The Wharton School Werbach is currently working in the areas of evolving Internet architecture policy implications, regulation of Internet video, next-generation broadband access, and decentralized communications, computing, and media business implications. As a
Network Neutrality Network neutrality, often referred to as net neutrality, is the principle that Internet service providers (ISPs) must treat all Internet communications equally, offering users and online content providers consistent rates irrespective of co ...
advocate, Werbach supports the 2015 FCC's rule on network neutrality. Together with Phil Weiser, a professor and dean at the Colorado Law School, Werbach posted their public statements in the column on
Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
and
Medium Medium may refer to: Science and technology Aviation *Medium bomber, a class of war plane * Tecma Medium, a French hang glider design Communication * Media (communication), tools used to store and deliver information or data * Medium of ...
, getting much attention and mentions by well-known publications as
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fra ...
,
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
,
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...
and other significant publications. In recent years, Werbach also engaged in the field of
Gamification Gamification is the strategic attempt to enhance systems, services, organizations, and activities by creating similar experiences to those experienced when playing games in order to motivate and engage users. This is generally accomplished thro ...
. He co-authored two books and created a
Massive Open Online Course A massive open online course (MOOC ) or an open online course is an online course aimed at unlimited participation and open access via the Web. In addition to traditional course materials, such as filmed lectures, readings, and problem sets, m ...
which aired on
Coursera Coursera Inc. () is a U.S.-based massive open online course provider founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller. Coursera works with universities and other organizations to offer online courses, ...
.


Publications

* ''Digital Tornado: The Internet and Telecommunications Policy'', (FCC Office of Plans and Policy Working Paper No. 29, March 1997). * ''Syndication: The Emerging Model for Business in the Internet Era'', Harvard Business Review 85 (May/June 2000). * ''A Layered Model for Internet Policy'', 1 J. TELECOMM. & HIGH TECH. L. 37 (2002). * ''Radio Revolution: The Coming Age of Unlicensed Wireless'', (New America Foundation and Public Knowledge, December 2003). * ''Supercommons: Toward a Unified Theory of Wireless Communication'', Texas L. Rev.863 82 (2004). * ''Sensors and Sensibilities'', 28 CARDOZO L. REV. 2321 (2007). * ''Only Connect'', 23 BERKELEY TECH. L. J. 1234 (2008). * ''The Centripetal Network: How the Internet Holds Itself Together, and the Forces Tearing it Apart'', 42 UC DAVIS L. REV. 343 (2009). * Werbach, Kevin & Hunter, Dan (2012). ''For The Win: How Game Thinking Can Revolutionize Your Business'', Wharton Digital Press, Boston. . * Werbach, Kevin & Hunter, Dan (2015). Gamification Toolkit: Dynamics, Mechanics, and Components for the Win, Wharton Digital Press, Boston.


References


External links

*
Supernova Group
{{DEFAULTSORT:Werbach, Kevin Living people Harvard Law School alumni University of California, Berkeley alumni University of Pennsylvania faculty Gamification Year of birth missing (living people)