Kevin Samuels
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Kevin Roshon Samuels (March 13, 1969May 5, 2022) was an American
internet personality An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...
and image consultant. He rose to popularity in 2020 and was considered a public figure based on his
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
and
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
live streams Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but ...
discussing modern society and relationships.


Early life

Kevin Samuels was born in
Oklahoma City Oklahoma City (), officially the City of Oklahoma City, and often shortened to OKC, is the capital and largest city of the U.S. state of Oklahoma. The county seat of Oklahoma County, it ranks 20th among United States cities in population, a ...
. He attended
Millwood High School Millwood High School is a public secondary school in Middle Sackville, Nova Scotia that offers a post-secondary preparation program for students in grades nine through twelve. It is a part of the Halifax Regional School Board, and one of 17 high ...
, and studied chemical engineering at the
University of Oklahoma The University of Oklahoma (OU) is a Public university, public research university in Norman, Oklahoma. Founded in 1890, it had existed in Oklahoma Territory near Indian Territory for 17 years before the two Territories became the state of Oklahom ...
, but was not able to graduate due to having cancer at age 21.


Career

Samuels worked in the marketing industry before starting his own image-consulting firm in 2013. He accumulated 1.4 million subscribers on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
, 1.2 million followers on
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
and thousands on several other online platforms like Twitter and TikTok. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' wrote he built an image as a "plain-spoken,
hypermasculine Hypermasculinity is a psychological term for the exaggeration of male stereotypical behavior, such as an emphasis on physical strength, aggression, and sexuality. This term has been used ever since the research conducted by Donald L. Mosher and Ma ...
authority" who advocated for "strict gender roles" in which men assumed predominance. Samuels gained traction in mainstream hip-hop culture, interviewing
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...
and T.I., while also making guest appearances on
No Jumper Adam John Grandmaison (born November 24, 1983), more commonly known as Adam22, is an American podcaster and YouTuber. He is best known for being the creator and host of pop culture-oriented podcast ''No Jumper''.Grierson, Tim. How Adam22 Tur ...
,
Joe Budden Joseph Anthony Budden II (born August 31, 1980) is an American media personality and former rapper. He first gained recognition as a rapper with his 2003 top 40 single " Pump It Up" and as a member of the hip hop supergroup Slaughterhouse. In ...
TV and
VladTV Vladimir Lyubovny (russian: Владимир Любовный; born June 28, 1973), commonly known as DJ Vlad, is an American interviewer, journalist, and former disc jockey. He is the CEO of video and news website VladTV.com. His YouTube channel ...
. In 2022, Samuels made a cameo appearance on the television series ''
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
'' in the episode "Rich Wigga, Poor Wigga". In February 2022, Samuels appeared in a music video in which he acted as a therapist and dating coach for rapper
Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ...
on the single " Worst Day". He also interviewed popular Instagram models like Brittany Renner, and reality TV stars like Tommie Lee. Several prominent guests such as Minaj,
Marlon Wayans Marlon Lamont Wayans (born July 23, 1972) is an American actor, comedian, writer, and producer. Wayans began his career portraying a pedestrian in ''I'm Gonna Git You Sucka'' (1988). He went on to regularly collaborate with his brother Shawn Wa ...
, and
Tamar Braxton Tamar Estine Braxton (born March 17, 1977) is an American singer and television personality. Braxton began her career in 1990 as a founding member of The Braxtons, an R&B singing group formed with her sisters. The Braxtons released their debut a ...
showed support for his work. Samuels' comments on men and women were sometimes controversial. As an image consultant, he often asked women who called his show asking for dating advice to rate themselves based on what he called the perceived sexual market place value for dating. He then critiqued women based on age, dress size, height and weight according to his perception of their sexual market place value. He stressed a belief that some women had unrealistically high standards for the types of men they should be dating, while also criticizing men for being poor or overweight. In addition, he strongly criticized the black community for failing to meet traditional values, especially concerning its high
out-of-wedlock Legitimacy, in traditional Western common law, is the status of a child born to parents who are legally married to each other, and of a child conceived before the parents obtain a legal divorce. Conversely, ''illegitimacy'', also known as '' ...
birth rate and relatively low
marriage Marriage, also called matrimony or wedlock, is a culturally and often legally recognized union between people called spouses. It establishes rights and obligations between them, as well as between them and their children, and between ...
rate. Samuels' critics decried him as being actively
misogynoir ''Misogynoir'' is a term referring to misogyny directed towards black women where race and gender both play a role. The term was coined by black feminist writer Moya Bailey in 2010 to address misogyny directed toward black transgender and cisgende ...
, and a part of the Black
manosphere The manosphere is a collection of websites, blogs, and online forums promoting masculinity, misogyny, and opposition to feminism. Communities within the manosphere include men's rights activists, incels (involuntary celibates), Men Going Their Ow ...
, whereas his supporters defended him as an advocate for traditional values.


Personal life and death

Samuels was married and divorced twice. He had a daughter. On May 5, 2022, Samuels was found unresponsive in his
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
apartment after a woman who had stayed with him the night prior called
911 911 or 9/11 may refer to: Dates * AD 911 * 911 BC * September 11 ** 9/11, the September 11 attacks of 2001 ** 11 de Septiembre, Chilean coup d'état in 1973 that outed the democratically elected Salvador Allende * November 9 Numbers * 911 ...
, telling the operator Samuels was complaining of chest pains and that he had collapsed. Samuels was rushed to a hospital, where he later died. According to the medical examiner's report Samuels had
hypertension Hypertension (HTN or HT), also known as high blood pressure (HBP), is a long-term medical condition in which the blood pressure in the arteries is persistently elevated. High blood pressure usually does not cause symptoms. Long-term high bl ...
, which contributed to his death.


Impressions and tributes

American
comedian A comedian or comic is a person who seeks to entertain an audience by making them laugh. This might be through jokes or amusing Amusement is the state of experiencing humorous and entertaining events or situations while the person or a ...
Affion Crockett Affion Crockett (born August 12, 1974) is an American actor and comedian. Early life Crockett was raised in Germany and Fayetteville, North Carolina. Career Crockett appeared in HBO's ''Def Comedy Jam'' in 1996, demonstrating his impression ...
had a regular show on his YouTube channel playing a character called Devin R. Samuels which was a comedic impression of Kevin Samuels. Crockett often used the same mannerisms, phrases, and styles of communicating that Samuels had on his show. 1/sup> Bulgarian music producer ORLI ANROW did a tribute song in memory of Kevin Samuels, named "Young Kevin Samuels". The producer had similar attire as Samuels in the music video and also used expressions that Samuels did on his show. The song included a sample from Kevin Samuels, who is also credited as a writer of the song.


References


External links

* {{DEFAULTSORT:Samuels, Kevin 20th-century African-American people 21st-century African-American people 21st-century American male actors 1960s births 2022 deaths African-American male actors Age controversies American consulting businesspeople American marketing people American YouTubers Businesspeople from Atlanta Businesspeople from Oklahoma City Deaths from hypertension Male critics of feminism University of Oklahoma alumni YouTubers from Oklahoma Manosphere