Kevin Goetz is an American entertainment researcher, entrepreneur, and producer who founded the entertainment research firm, Screen Engine.

Early life and education

Goetz was raised in

East Brunswick, New Jersey East Brunswick is a Township (New Jersey), township in Middlesex County, New Jersey, Middlesex County, in the U.S. state of New Jersey. The suburban bedroom community is part of the New York metropolitan area and is located on the southern sho ...

. He graduated from

Rutgers University Rutgers University ( ), officially Rutgers, The State University of New Jersey, is a Public university, public land-grant research university consisting of three campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's C ...

in 1984 with a Bachelor of Fine Arts in theater acting from the Mason Gross School of the Arts.

Career

Goetz began his career at the National Research Group (NRG), a market research firm that later became part of

The Nielsen Company Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiarie ...

. He subsequently worked at OTX, a consumer market research firm, where he became president of its motion picture group. In 2010, Goetz founded Screen Engine, offering screening research and audience analysis for film projects. The company later merged with ASI Entertainment in 2014 to become Screen Engine/ASI, expanding into television, gaming, and digitally delivered content. In 2018, private equity firm The Wicks Group acquired a 50% stake in Screen Engine. The firm has further expanded through several acquisitions, including ticktBox in 2019, Tapestry Research in 2021, and Coherency in 2023. Goetz produced the film ''Wild Iris'' (2001), a Showtime production starring Laura Linney and Gena Rowlands. Goetz is the author of ''Audience•ology: How Moviegoers Shape the Films We Love'', co-written with Darlene Hayman and published by

Simon & Schuster Simon & Schuster LLC (, ) is an American publishing house owned by Kohlberg Kravis Roberts since 2023. It was founded in New York City in 1924, by Richard L. Simon and M. Lincoln Schuster. Along with Penguin Random House, Hachette Book Group US ...

in 2021. His second book, ''How to Score in Hollywood'', co-written with Bob Levin, is scheduled for release in November 2025. He hosts the podcast "Don't Kill the Messenger," which features interviews with filmmakers and entertainment industry figures.

Recognition

In 2001, the

Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...

Magazine included him among the 100 most powerful and influential people in Southern California. In February 2024, Goetz received the Power of Cinema Award from the

American Cinematheque The American Cinematheque is an independent, non-profit cultural organization in Los Angeles, California, United States that represents the public presentation of the moving image in all its forms. It presents festivals and retrospectives that ...

. He is a member of the

Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences (AMPAS, often pronounced ; also known as simply the Academy or the Motion Picture Academy) is a professional honorary organization in Beverly Hills, California, U.S., with the stated goal of adva ...

, the Television Academy, and the

Producers Guild of America The Producers Guild of America (PGA) is a 501(c)(6) trade association representing the interests Television producer, television producers, Film producer, film producers and emerging media producers in the United States. The PGA's membership inclu ...

Personal life

Goetz resides in

Beverly Hills, California Beverly Hills is a city located in Los Angeles County, California, United States. A notable and historic suburb of Los Angeles, it is located just southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Beverly Hills ...

References

External links

Screen Engine Official Website
{{DEFAULTSORT:Goetz, Kevin Living people American businesspeople Film producers from New Jersey Film producers from California American entertainment industry businesspeople Rutgers University alumni Mason Gross School of the Arts alumni People from East Brunswick, New Jersey People from Beverly Hills, California Year of birth missing (living people) American film and television podcasters