Kerala State Beverages Corporation
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Kerala State Beverages (Manufacturing & Marketing) Corporation Ltd (BEVCO) is a
public sector company In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkei ...
fully owned by the
Government of Kerala Government of Kerala is the Subnational administrative division, subnational government of the Indian state of Kerala. The government is led by a chief minister, who selects all the other ministers. The chief minister and their most senior mini ...
, it started under Civil Supplies Department in 1984 under the Minister N Sreenivasan (Excise Minister), K Karunakaran Ministry. Since then BEVCO has the authority under the Abkari Act & allied Rules for the wholesale and retail vending of alcoholic liquor in
Kerala Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...
. It controls the retail sales of
Indian Made Foreign Liquor Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and othe ...
(IMFL) and
Beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
in the state.


History

As per recommendation of a judicial commission, Kerala Government in 1984 amended the Abkari Act and set up a Public Sector Corporation to procure spirit and arrange blending, bottling, sealing and distribution of
arrack Arrack is a distilled alcoholic drink typically produced in India, Sri Lanka and Southeast Asia, made from the fermented sap of coconut flowers or sugarcane, and also with grain (e.g. red rice) or fruit depending upon the country of origin ...
and sale of IMFL throughout the State of Kerala. Research by a Kochi-based think tank had suggested liberalization of India's liquor industry to facilitate entry of foreign players, considering the growth of sales in imported spirits across the country. According to think tank CPPR, the liquor market in India is the third largest and fastest growing one in the world . A significant part of this liquor demand is met by domestic production. However, the market operates under the strict regulatory framework of the government and this has led to corruption, cronyism, exorbitant prices, black-marketing and public health concerns, thereby affecting the liquor quality.


Organisation

KSBC is one of the most profitable public sector units in Kerala. The company is headed by a board with six members. The territory along with it sales and warehousing is divided into six regions by the corporation. Each region is headed by a Regional Manager. KSBC has had record sales during Onam, Christmas & New Year with
Chalakudi Chalakudy is a municipal town situated on the banks of Chalakudy River in Thrissur district of the Kerala state in India. It is the headquarters of Chalakudy taluk. It is the base camp for travellers to Athirappilly Falls and Vazhachal Fal ...
reporting the highest sales and Badiadka being the second Incidentally Chalakudi records an average daily sale of Rs. 5-7 lakhs.
Rum Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Rum is produced in nearly every sugar-producing region of the world, such as the Ph ...
and brandy together account for 94% of KSBC sales in Kerala. Kerala is the largest consumer of rum in India. KSBC is having 26 Warehouses( FL-9 Shops) and 272 Retail Outlets (FL-1 Shops) throughout Kerala.


Social impact

With one of the highest per capita consumption of alcohol in India, alcohol-related problems are on the rise, even the
President of India The president of India ( IAST: ) is the head of state of the Republic of India. The president is the nominal head of the executive, the first citizen of the country, as well as the commander-in-chief of the Indian Armed Forces. Droupadi Mur ...
expressed deep concern over the rising demand for alcohol in Kerala.


See also

*
TASMAC The Tamil Nadu State Marketing Corporation (TASMAC) is a company owned by the Government of Tamil Nadu, which has a monopoly over wholesale and retail vending of alcoholic beverages in the Indian state of Tamil Nadu. It controls the Indian Made ...


References


External links


Official Website
{{Whisky , state=collapsed Drink companies of India Alcohol in Kerala Alcohol monopolies Government-owned companies of Kerala Companies based in Thiruvananthapuram Food and drink companies established in 1984 Indian companies established in 1984 1984 establishments in Kerala