"Kept Back" is a song by American rapper

Gucci Mane Radric Delantic Davis (born February 12, 1980), known professionally as Gucci Mane, is an American rapper and record executive. He helped pioneer the hip hop subgenre of trap music alongside fellow Atlanta-based rappers T.I. and Young Jeezy, ...

featuring fellow American rapper

Lil Pump Gazzy Garcia (born August 17, 2000), better known professionally as Lil Pump, is an American rapper. He is one of the most prominent artists of the SoundCloud rap scene and is known for his minimalist music and hyperactive public persona. Li ...

. Written alongside producer

Murda Beatz Shane Lee Lindstrom (born February 11, 1994), known professionally as Murda Beatz, is a Canadian record producer. He has produced hit singles like " Butterfly Effect" by Travis Scott, "Back on Road" by Gucci Mane, "Nice for What" by Drake, "Moto ...

, it was released on August 9, 2018 via

Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...

and WEA as the second single and sole bonus track on Mane's twelfth studio album, '' Evil Genius''. Mane and Pump previously collaborated on Pump's track, "Youngest Flexer", from his self-titled debut studio album, which was released on October 6, 2017.

Background

It was released as the second single from Mane's thirteenth

studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...

, ''Evil Genius.'' Speaking about collaborating with Pump for the song, Mane stated that "I’m a big fan of Pump. I think he be flowing," praising the new generation of mumble rappers by saying "They make good music so I wanted to collab with them. They’re dope." HotNewHipHop noted the song as "forging the synthesis between Gucci Mane's ironclad image and a new rap frontier led by Pump and rappers of the like." Rolling Stone described the song as "a recorder worthy of a renaissance fair drifts lazily through the song, coasting on top of a crushing bass line," while noting Mane's rap style of a "straightforward monotone" with references to musicians such as

Bono Paul David Hewson (born 10 May 1960), known by his stage name Bono (), is an Irish singer-songwriter, activist, and philanthropist. He is the lead vocalist and primary lyricist of the rock band U2. Born and raised in Dublin, he attended M ...

Cher Cher (; born Cherilyn Sarkisian; May 20, 1946) is an American singer, actress and television personality. Often referred to by the media as the Honorific nicknames in popular music, "Goddess of Pop", she has been described as embodying female ...

and

Nelly Furtado Nelly Kim Furtado (; ; born December 2, 1978) is a Canadian singer and songwriter. Furtado has sold over 40 million records worldwide making her one of the most successful Canadian artists. She first gained fame with her trip hop-inspired deb ...

The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, ...

' character

Marge Simpson Marjorie Jacqueline "Marge" Simpson () is a character in the American animated sitcom ''The Simpsons'' and part of the Simpson family, eponymous family. Voiced by Julie Kavner, she first appeared on television in ''The Tracey Ullman Show'' shor ...

and basketball player

Ben Simmons Benjamin David Simmons (born 20 July 1996) is an Australian professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA). He played college basketball for one season with the LSU Tigers, after which he was ...

. Lil Pump performs a verse in the song which is described as a “bracing addition”.

Music video

The official music video, filmed in

Miami Beach Miami Beach is a coastal resort city in Miami-Dade County, Florida. It was incorporated on March 26, 1915. The municipality is located on natural and man-made barrier islands between the Atlantic Ocean and Biscayne Bay, the latter of which sep ...

, features Mane and Pump as "rockstars" in a

yacht A yacht is a sailing or power vessel used for pleasure, cruising, or racing. There is no standard definition, though the term generally applies to vessels with a cabin intended for overnight use. To be termed a , as opposed to a , such a pleasu ...

party A party is a gathering of people who have been invited by a host for the purposes of socializing, conversation, recreation, or as part of a festival or other commemoration or celebration of a special occasion. A party will often feature f ...

, where they are seen with bikini-wearing guests with Mane exiting via a Rolls-Royce and Pump riding a jet ski before him. It was released on October 17, 2018, which was the first anniversary of Mane's wedding with Jamaican model Keyshia Ka'oir. The wedding was held on October 17, 2017.

References

{{authority control 2018 songs Gucci Mane songs Lil Pump songs Atlantic Records singles Songs written by Gucci Mane Songs written by Murda Beatz Songs written by Lil Pump