Kendra Todd (born April 6, 1978) is a
real estate broker
A real estate agent or real estate broker is a person who represents sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients. Brokers and agen ...
in
Seattle, Washington
Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
. In 2005, she was the winner of
season 3 of NBC's ''
The Apprentice
''The Apprentice'' is a Reality competition, reality talent game show franchise originally aired in 2004 in the United States.
Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with variou ...
''. She was the first female candidate, and the youngest, to be hired on the U.S. ''Apprentice''.
Overview
Todd is a native of
Virginia Beach, Virginia
Virginia Beach is an independent city located on the southeastern coast of the Commonwealth of Virginia in the United States. The population was 459,470 at the 2020 census. Although mostly suburban in character, it is the most populous city ...
, now living in
Seattle, Washington
Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
. Prior to becoming a candidate for the third season of ''The Apprentice'', she was a successful
real estate
Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
broker from
Boynton Beach,
Florida
Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
. At the time the show was recorded and produced, she was 26 years old.
She received a
bachelor's degree
A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to six ...
in
linguistics
Linguistics is the scientific study of human language. It is called a scientific study because it entails a comprehensive, systematic, objective, and precise analysis of all aspects of language, particularly its nature and structure. Linguis ...
from the
University of Florida
The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...
. Prior to her career as a real estate broker, Todd launched a magazine called ''Capture Life Magazine'' featuring southern Florida lifestyle, which won the Florida Magazine Association Award for design.
In December, 2012, she married conservative radio host
Jason Mattera
Jason Joseph Mattera (born September 8, 1983) is an American writer, conservative activist, radio host, and Emmy-nominated journalist. Originally from New York City, Mattera started in conservative political activism as a student at Roger Willia ...
.
Performance on ''The Apprentice''
Although Todd was one of the last candidates to become a project manager, she gave a very solid performance in this field, ending the show with a record of 3–0. She used focus groups to pinpoint what potential customers would respond to, and also gave everyone credit where credit was due. Todd was never sent to the boardroom, and was never traded to the competing team. She remained on Team Magna for the entire duration of the show. And Todd had the longest winning streak in her season, with nine wins on Team Magna, starting in Week 6 until the interviews portion of the show took place.
On May 19, 2005 Trump hired Todd. Todd's season of "The Apprentice" was also the last season to land in the Top 20 Nielsen ratings, ranking at #15, with an average of 13.96 million viewers.
Life after ''The Apprentice''
Todd chose to oversee the renovation of the oceanfront mansion
Maison de L'Amitie
Maison de L'Amitié (House of Friendship) was a French Regency-style estate in Palm Beach, Florida, United States. The plot area was about and bordered a length of on the Atlantic Ocean. It was one of the largest and most expensive homes in the ...
at
Palm Beach, Florida
Palm Beach is an incorporated town in Palm Beach County, Florida. Located on a barrier island in east-central Palm Beach County, the town is separated from several nearby cities including West Palm Beach and Lake Worth Beach by the Intracoas ...
, rather than oversee the production of the next
Miss Universe
Miss Universe is an annual international beauty pageant that is run by a United States and Thailand based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Stre ...
Pageant.
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021.
Trump graduated from the Wharton School of the University of Pe ...
charged Todd with a $25 million fix-up of the 60,000 square-foot property, which was purchased in 2008 for $95 million by Russian billionaire
Dmitry Rybolovlev
Dmitry Yevgenyevich Rybolovlev (russian: Дмитрий Евгеньевич Рыболовлев; ; born 22 November 1966) is a Russian oligarch, billionaire businessman, and investor.
Rybolovlev became chairman of the Russian fertilizer prod ...
. The sale of the mansion is claimed to be the most expensive real estate transaction on record in the U.S. at the time.
In September, 2005, Todd was involved with the 'Find Your Dream Job' college events sponsored by Dove and
Cosmopolitan Magazine. Todd was also nominated in the category of Choice TV Reality/Variety Star - Female for the 2005
Teen Choice Award
The Teen Choice Awards is an annual awards show that airs on the Fox television network. The awards honor the year's biggest achievements in music, film, sports, television, fashion, social media, and more, voted by viewers living in the United S ...
s. Todd was a recap writer on NBC.com for the earlier episodes of ''
The Apprentice: Martha Stewart''. She also appeared in an infomercial for
Billy Blanks' new
Tae-Bo
Tae Bo is a body fitness system that incorporates martial arts techniques, such as kicks and punches, which became popular in the 1990s. It was developed by American taekwondo practitioner Billy Blanks. Such programs use the motions of martial ar ...
exercise program, "
Billy's Bootcamp
Billy's Bootcamp is an exercise program developed by Billy Blanks. It created a pop culture phenomenon in Japan in 2007, much like Tae Bo did in the U.S. earlier, selling more than 200,000 copies in May of the same year alone.
Billy Blanks visited ...
: Elite".
On June 25, 2009, Kendra Todd was named spokesperson for identity theft prevention services company Guard Dog, Inc. On July 22, 2009, Kendra Todd was named spokesperson for DYMO's newly launched LabelWriter 450. In 2009, Todd was sued for fraud and breach of fiduciary duty in Florida. The case was mediated and settled in early 2010 and never went to court.
Todd speaks openly about her Christian beliefs. She occasionally speaks at churches and appeared on ''
The 700 Club'' with
Pat Robertson and discussed the real estate market. According to that show's biography of her, Todd says "I'm a strong Christian, and I'm getting ready to launch a Christian biblical-based approach to making and saving money, tithing and giving," she says. "I am getting ready to do what I am passionate about. I want to empower people to create a real positive relationship with and perspective on money, and realize it's all God." Since then, she has launched a blog site for Kingdom Entrepreneurs, entitled ''Grow Rich God's Way''
In September 2010, Fox News analyzed the performance of Kendra Todd and other ''Apprentice'' winners, and wrote that "When you look at the roster of former 'Apprentice' winners, it appears The Donald is better at choosing future reality show hosts and camera chasers than he is at finding people who can actually run companies", and that "Most turned out to be chumps". Despite their analysis, Fox News continues to feature Kendra Todd as a real estate contributor on both the
Fox News Channel
The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
and
Fox Business Network, and has done so since 2005.
Television career
From 2006 to 2008, Todd was a guest co-host and money expert on several episodes of ''
The Montel Williams Show
''The Montel Williams Show'' (also known as ''Montel'') is an American syndicated tabloid talk show, hosted by Montel Williams, which ran from 1991 to 2008.
On January 30, 2008, the end of production of new episodes of ''The Montel Williams Sh ...
''.
From 2006 to 2009, Todd was the host of ''My House Is Worth What?'' on
HGTV
HGTV (an initialism for Home & Garden Television) is an American pay television channel owned by Warner Bros. Discovery. The network primarily broadcasts reality programming related to home improvement and real estate. As of February 2015, appr ...
. Todd filmed more than 200 episodes of the popular show, and
''TIME'' magazine profiled Todd and her show in their June 25, 2007 issue and wrote on page 60 that "The most mercenary, and irresistible, "Property Buzz" show is ''My House Is Worth What?''. The show was in production from 2006 to 2009 and no new episodes are planned, according to the producers, Pie Town Productions.
Todd is an occasional ''
Fox News
The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
'' real estate contributor, and from time to time appears on shows on both the
Fox News Channel
The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
and
Fox Business Network. These appearances date back to 2005.
Real Estate career
Kendra Todd began her real estate in 2003, and currently holds
real estate
Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
broker licenses in the states of Florida and
Washington
Washington commonly refers to:
* Washington (state), United States
* Washington, D.C., the capital of the United States
** A metonym for the federal government of the United States
** Washington metropolitan area, the metropolitan area centered on ...
. She was a 2005 honoree of the "Top 30 Under 30" Award presented each year by ''REALTOR Magazine'' to 30 rising stars in the real estate industry.
On March 25, 2009, Todd joined
Keller Williams Realty
Keller Williams Realty (commonly referred to as Keller Williams) is an American technology and international real estate franchise with headquarters in Austin, Texas. It claimed to be the largest real estate franchise in number of agents and sal ...
, according to a Keller Williams press release. In 2009, Todd co-founded The Kendra Todd Group with fellow real estate broker Stacey Brower. The company has a presence in both Seattle, WA and southern Florida.
Writing accomplishments
Todd has coauthored a book (with Charles Andrews), ''Risk and Grow Rich''. In a May 28, 2006 book review of ''Risk & Grow Rich'', ''
The Los Angeles Times
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
'' called Todd 'An Apprentice wise beyond her years" and wrote that the book itself has "bits of pearly wisdom."
From 2005 to 2006, Todd was a
Yahoo
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds ma ...
Real Estate columnist. In September 2006, Todd wrote in a Yahoo Real Estate article, "You can't go anywhere without hearing people talk about 'the real estate bubble.' Such talk drives me to distraction, and I'll tell you why. It's because there is no real estate bubble. Bubbles are for bathtubs." In the Fall 2007 issue of USAA Magazine, an article titled "Real (Estate) page turners" quotes Todd: "Ms. Todd disagrees with those who say there has been a bust for real estate. 'What's dropped in some areas is market expectations more than market values,' she argues."
References
External links
Kendra's Bioat the official Apprentice Website
*
The Apprentice - Where Are They Now?
{{DEFAULTSORT:Todd, Kendra
1978 births
Businesspeople from Florida
American business writers
Women business writers
Writers from Florida
Living people
People from Virginia Beach, Virginia
University of Florida alumni
Writers from Virginia
People from Boynton Beach, Florida
The Trump Organization employees
21st-century American businesspeople
American real estate businesspeople
21st-century American non-fiction writers
21st-century American women writers
American women non-fiction writers
The Apprentice (franchise) winners
Participants in American reality television series