Kenco is a British brand of instant, roast and ground

coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. Seeds of ...

sold by JDE Peet's in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

and

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

. Originally known as the Kenya Coffee Company, they started distributing coffee to

Britain Britain most often refers to: * The United Kingdom, a sovereign state in Europe comprising the island of Great Britain, the north-eastern part of the island of Ireland and many smaller islands * Great Britain, the largest island in the United King ...

in 1923. Shortly after, they opened a coffee shop in

Sloane Square Sloane Square is a small hard-landscaped square on the boundaries of the central London districts of Belgravia and Chelsea, located southwest of Charing Cross, in the Royal Borough of Kensington and Chelsea. The area forms a boundary betwe ...

and then changed their name to Kenco in 1962. In 2008, the brand was relaunched with 75% of the beans for its instant range being sourced from

Rainforest Alliance The Rainforest Alliance is an international non-governmental organization (NGO) with staff in more than 20 countries and operations in more than 70 countries. It was founded in 1987 by Daniel Katz, an American environmental activist, who serves ...

certified farms. The company sources their coffee beans from

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, Costa Rica, Colombia,

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Ethiopia Ethiopia, , om, Itiyoophiyaa, so, Itoobiya, ti, ኢትዮጵያ, Ítiyop'iya, aa, Itiyoppiya officially the Federal Democratic Republic of Ethiopia, is a landlocked country in the Horn of Africa. It shares borders with Eritrea to the Er ...

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making it ...

and

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

History

Kenco was founded in 1923 by a co-operative of retired White Kenyan coffee growers who traded as "The Kenya Coffee Company Limited". Soon, L.C. Gibbs and C.S. Baines began selling coffee from a shop in Vere Street,

Mayfair Mayfair is an affluent area in the West End of London towards the eastern edge of Hyde Park, in the City of Westminster, between Oxford Street, Regent Street, Piccadilly and Park Lane. It is one of the most expensive districts in the world ...

. The shop sold roast and ground coffee locally but most of its sales were by mail order, selling coffee to

country house An English country house is a large house or mansion in the English countryside. Such houses were often owned by individuals who also owned a Townhouse (Great Britain), town house. This allowed them to spend time in the country and in the cit ...

s using advertisements in publications such as ''

Tatler ''Tatler'' is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle class and upper class, and those interes ...

'', '' Country Life'' and ''

The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper '' The Sunday Times'' ...

''. As demand increased, the company moved to number 30

Sloane Street Sloane Street is a major London street in the Royal Borough of Kensington and Chelsea which runs north to south, from Knightsbridge to Sloane Square, crossing Pont Street about halfway along. History Sloane Street takes its name from Sir ...

, London, next door to a food merchants called John Gardiner. Gardiner ran a food wholesale business, restaurants and provided outdoor catering at events such as the Wimbledon Tennis Championships. After

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

, Tom Kelly, a Gardiner employee, persuaded the company to buy the Kenya Coffee Company. On completion of the deal, Kelly was put in charge of the new business and he expanded the retail chain. As well as selling coffee by mail order and from the Sloane Street premises, Kelly diversified into catering and opened eleven coffee shops in locations such as Wimbledon, King's Road and

Golders Green Golders Green is an area in the London Borough of Barnet in England. A smaller suburban linear settlement, near a farm and public grazing area green of medieval origins, dates to the early 19th century. Its bulk forms a late 19th century and ea ...

. These Kenya Coffee Company shops may well have been the first branded high street coffee shops in the UK. In the 1960s, the cafés were thriving, selling not only coffee but all sorts of cakes as well. Besides the coffee shop activity, Kelly also acquired the rights to sell Gaggia machines, and so the company started to sell

espresso Espresso (, ) is a coffee-brewing method of Italian origin, in which a small amount of nearly boiling water (about ) is forced under of pressure through finely-ground coffee beans. Espresso can be made with a wide variety of coffee beans an ...

machines to other coffee bars. In 1962, the Kenyan Coffee Company changed its name into the Kenco Coffee Company, to reflect that the amount of coffee the company bought from

Kenya ) , national_anthem = " Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...

was decreasing. Before being owned by Jacobs Douwe Egberts, the brand was owned by

Mondelēz International Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...

General Foods General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate ...

and before that

Premier Foods Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loy ...

References

External links

* {{DEFAULTSORT:Kenco the Coffee Company JDE Peet's British brands British companies established in 1923 Coffee brands Food and drink companies of Kenya