Ken Evoy (born September 25, 1953) is the founder and chairman of the board of SiteSell and was one of Canada's most productive toy makers in the 1990s. Evoy's game design company (named Isovoy Inc. - a mix of his and his wife's surnames) went on to create and license more than 20 toy creations between 1985 and 1998. This history in business, along with the education that resulted from his graduating

McGill University McGill University (french: link=no, Université McGill) is an English-language public research university located in Montreal, Quebec, Canada. Founded in 1821 by royal charter granted by King George IV,Frost, Stanley Brice. ''McGill Universit ...

with an

M.D. Doctor of Medicine (abbreviated M.D., from the Latin ''Medicinae Doctor'') is a medical degree, the meaning of which varies between different jurisdictions. In the United States, and some other countries, the M.D. denotes a professional degree. T ...

in 1979, helped Evoy create SiteSell Inc. This company designs and develops a hosted "web business-building system" called SBI! 3.0. Evoy's claim is to use his knowledge of the

Internet marketing The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

industry to help "small small businesses" succeed on the Internet. Evoy's evolution in the online marketing industry has led to the popularity of the online term "pre-selling" which was first used in his company's online newsletter geared to affiliates "5 Pillar Report" back in July 1999: "Remember when we talk about pre-selling? What you write will directly affect how many people click-through...So take your time and get it right." Years later, he would go on to elaborate on the topic while being interviewed on the radio.

"Pre-selling is not about hard-selling your product, it's about becoming an expert in the eyes of your visitor by delivering this great information. And once you've accomplished that, the final step, obviously, is about monetizing. How do I monetize this targeted traffic that's coming in, that's believing in me, and turning that into income?"

Biography

Early years

Raised in the Montreal area, Evoy attended

Loyola High School (Montreal) Loyola High School is a subsidized private Catholic school for boys in grades 7–11 located in the Loyola District of the Côte-des-Neiges–Notre-Dame-de-Grâce borough in Montreal (Quebec, Canada). It was established in 1896 by the Society ...

and graduated from

with first class honors. He entered Medicine at McGill University in 1975, completing his internship in 1980. Evoy practiced as an emergency physician from 1980 to 1990. He was one of three physicians, along with

Marc Afilalo Marc or MARC may refer to: People * Marc (given name), people with the first name * Marc (surname), people with the family name Acronyms * MARC standards, a data format used for library cataloging, * MARC Train, a regional commuter rail system o ...

and

Ivan Steiner Ivan () is a Slavic male given name, connected with the variant of the Greek name (English: John) from Hebrew meaning 'God is gracious'. It is associated worldwide with Slavic countries. The earliest person known to bear the name was Bulgari ...

, who was responsible for hiring and training 200 physicians in pre-hospital emergency care at Montreal's newly founded EMS system,

Corporation des Urgences Sante du Montreal Metropolitain A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...

("Urgences Santé"). He later practiced as a full-time emergency physician at Hôpital du Sacré-Coeur de Montréal and the

Sir Mortimer B. Davis Jewish General Hospital The Jewish General Hospital (JGH; french: Hôpital général juif), known officially as the Sir Mortimer B. Davis Jewish General Hospital (french: Hôpital général juif Sir Mortimer B. Davis) since 1978, is an acute-care teaching hospital in M ...

References

{{DEFAULTSORT:Evoy, Ken 1953 births Anglophone Quebec people Businesspeople from Montreal Canadian emergency physicians Canadian chief executives Internet marketing people Living people McGill University Faculty of Medicine alumni Physicians from Montreal